Sweden Plant Based Food Market Size, Share, Opportunities, And Trends By Type (Food (Meat, Others), Beverage (Milk, Others)), By Source (Soya, Legumes, Coconut, Wheat, Peas, Oats, Others), And Distribution Channel (Offline, Online) - Forecasts From 2025 To 2030

Sweden Plant Based Food Market Size:

Sweden's plant-based food market is projected to rise at a compound annual growth rate (CAGR) of 15.10% to reach a market valuation of US$94.253 million by 2030, from US$46.657 million in 2025.

Sweden Plant-Based Food Market Overview:

The plant-based food market in Sweden is growing steadily. This growth is due to rising health awareness, greater environmental consciousness, and a strong cultural shift towards sustainability. Swedish consumers are increasingly opting for plant-based alternatives. They benefit from high disposable incomes, strong institutional support for climate-friendly food choices, and a vibrant innovation scene. Demand for plant-based foods and drinks is rising across all age groups, particularly among younger and flexitarian consumers who are actively reducing the consumption of animal-based products for health and ethical reasons.

The availability of plant-based foods has expanded in Sweden as more people choose them over dairy and meat. People are choosing cruelty-free and environment-friendly food alternatives due to concerns about animal welfare and environmental sustainability. A wider range of plant-based foods that are just as convenient and delicious as their animal counterparts has been made possible by advancements in food technology. This tendency is further accelerated by government assistance in the form of public health campaigns and legislation that favors sustainable agriculture. 

Furthermore, imports of agricultural products can broaden the scope of plant-based foods available in Sweden and diversify the market. According to the data from the International Trade Administration, a total of $25.414 billion in agricultural and associated items were imported by Sweden in 2022, with $275 million coming from the US. This rise is driven by the growing health consciousness among consumers, which has led to an increase in demand for fresh, organic, and free-from food products. 

Furthermore, growing sustainable eating practices in Sweden have a beneficial effect on the plant-based foods market, which in turn promotes industry expansion and innovation. This trend encourages the further acceptance of plant-based diets and goods, aligning with Sweden's strong environmental conscience. The Swedish Dietary Guidelines are being modified to accommodate various food cultures and are intended for healthy adults, adolescents, and children two years of age and older. Specific population group recommendations (vegetarians, newborns, and children under two years old, as well as pregnant and lactating mothers) are given individually.

Additionally, to satisfy rising consumer demand and solve environmental concerns, Sweden's companies in the plant-based food industry are concentrating on innovation, sustainable sourcing, and strategic alliances. For instance, as of April 2025, the European Investment Bank (EIB) has granted a €50 million loan to Lantmännen to co-finance the construction of a new pea protein isolate factory in Lidköping. The loan will cover approximately half of the project investment cost. The first of its kind in Sweden, the factory will have an annual processing capacity of over 40,000 tonnes of peas grown by Lantmännen cooperative members.

Moreover, in September 2024, Lantmännen invested SEK 1.2 billion in a protein plant, a unique investment in Swedish food production. The new plant mainly produces plant-based proteins from peas but also uses faba beans as raw material. Approximately 35,000 tonnes of peas and about 5,000 tonnes of faba beans will be processed each year in the plant, and a total of 7,000 tonnes of concentrated plant-based protein, or so-called protein isolate, will be produced annually. The ambition is to contribute to increasing Swedish cultivation of peas by 50 percent, from 80,000 tons of peas to around 120,000 tons.

Moreover, the Swedish plant-based food market is projected to rise at a significant growth rate. The industry is expected to be affected by changing environmental and governmental regulations, which are anticipated to challenge market growth as well. In addition, the increasing advancements and market developments, including product launches, collaborations, agreements, acquisitions, and other related factors. The market is poised to be dependent on various distribution modes for plant-based foods, such as offline and online channels. Regulations associated with the application verticals are also expected to affect the market trajectory. Following this, with projections of a healthy growth rate, the market is expected to rise steadily with growing vegan food preferences among the people of Sweden.

Sweden Plant-Based Food Market Drivers:

• Growing imports of agricultural products.

Imports of agricultural products can broaden the scope of plant-based foods available in Sweden and diversify the market. As per the data represented by the International Trade Administration, a total of $25.414 billion in agricultural and associated items were imported by Sweden in 2022, with $275 million coming from the US. This is fueled due to the growing health consciousness among consumers, which has led to an increase in demand for fresh, organic, and free-from food products.  

Furthermore, growing sustainable eating practices in Sweden have a beneficial effect on the plant-based foods market, which in turn promotes industry expansion and innovation. This trend encourages the further acceptance of plant-based diets and goods, which is in line with Sweden's strong environmental conscience. The Swedish Dietary Guidelines are being modified to accommodate various food cultures and are intended for healthy adults, adolescents, and children two years of age and older. Specific population group recommendations (vegetarians, newborns, and children under two years old, as well as pregnant and lactating mothers) are given individually.

• Growing key players focus on product innovation.

To satisfy rising consumer demand and solve environmental concerns, Sweden's companies in the plant-based food industry are concentrating on innovation, sustainable sourcing, and strategic alliances. For instance, In February 2023, Millow, a Swedish business, presented a novel approach to alternative protein. The firm is presently looking for funding to expand manufacturing of its minimally processed meat replacements, which are manufactured from mycelium and oats cultivated in a method that, according to the company, requires less energy and water than brands like Quorn and requires less capital investment.

Moreover, in September 2022, the highly anticipated Swedish food tech firm Mycorena made a move into the frozen segment with Peas of Heaven, the market leader in fresh plant-based goods in Sweden. The goods incorporate protein from peas, recipes from Peas of Heaven, and Promyc, a unique mycoprotein component from Mycorena that is generated from fungus.

Apart from this, Nestle is a leading provider of plant-based food in the country. The company has a dedicated line of solutions in its portfolio and supplies unique healthy products to maintain a relevant market position across its operating markets. Orkla, on the other hand, offers a wide selection of plant-based foods that are based on oats, peas, soy, and rice, among others. The company has rich experience in developing unique plant-based solutions. It strives to become an emerging producer of alternative protein by the year 2030. Meanwhile, LiveKIndly is one of the leading market suppliers of plant-based products. The company provides plant-based food alternatives that keep the global food systems sustainable.

• Shifting consumer preference towards vegan and flexitarian diets

A major lifestyle and cultural movement, Sweden's growing consumer preference for vegan and flexitarian diets is firmly anchored in the nation's strong dedication to sustainability, animal welfare, and health. The use of plant-based foods is rapidly expanding throughout the country because Swedish consumers, who are renowned for their progressive views and environmental conscience, are reevaluating their eating patterns.

This trend is especially noticeable among women, urban dwellers, and younger generations, who are embracing vegetarian, vegan, and particularly flexitarian diets as part of a larger initiative to lessen their environmental footprint and enhance their own health. Swedish consumers are being encouraged to include more plant-based foods in their daily diets because of increased knowledge of the detrimental health effects of excessive meat consumption, such as the increased risk of obesity, heart disease, and other chronic illnesses.

As people learn more about the significant carbon footprint, deforestation, and water consumption linked to the livestock industry, Sweden's strong environmental ethic is also becoming increasingly important. To promote sustainable food systems, many people are choosing to use fewer animal-based goods. A growing number of individuals are selecting cruelty-free alternatives to industrial farming, which is further exacerbated by ethical concerns about animal welfare. Results from the University of Oxford suggest that diets high in plant-based alternatives significantly lower land use by 45%, freshwater consumption by 27%, and greenhouse gas emissions by 52%, with the vegan diet having the greatest potential for reduction.

As major food companies and startups continue to innovate with plant-based meat, dairy, and seafood alternatives that closely mimic the taste and texture of traditional animal products, the Swedish market is quickly adapting to these changing preferences. Supermarkets, restaurants, and fast-food chains are all increasing their plant-based offerings. The shift to vegan and flexitarian diets is becoming increasingly convenient and appealing for Swedish consumers due to the extensive availability of products, high-quality innovations, and clean-label options.  Public campaigns, health professionals, and social media influencers are also significantly influencing consumer attitudes by endorsing plant-based living as a socially conscious and health-conscious way of living.

• Rising demand for food and beverages

Sweden is experiencing growth in food and beverage imports, which further impacts the growth of plant protein in the region. In this regard, the International Trade Association stated that the imports of sauces and condiments in 2022 in Sweden were US$1,93,257 thousand. Meanwhile, pet food and non-alcoholic beverages were US$2,72,817 thousand and US$1,61,564 thousand, respectively. 

Moreover, as per Statistics Sweden, in 2022, total sales of food and beverages amounted to SEK 356 billion. This is a rise of approximately SEK 22 billion, or 6.6 percent, compared to 2021. In fixed prices, the sales of sweets increased to SEK 107 per capita compared with 2021.

Alongside this, the companies are developing products that closely mimic traditional animal-based foods in terms of taste, texture, and nutritional profile. New products are coming into the market, and a vibrant plant-based food industry is growing in Sweden, where many startups and established companies are launching innovative plant-based food products. In this regard, in September 2024, Lantmännen invested SEK 1.2 billion in protein plants, a unique investment in Swedish food production. The new plant mainly produces plant-based proteins from peas.

Sweden Plant-Based Food Market Segment Analysis:

• The online channel is growing exponentially

By distribution channel, Sweden’s Plant-Based Food Market is segmented into online and offline. Although it currently constitutes a small portion of the market, Sweden's adoption of plant-based food products through online distribution channels is gradually accelerating. Convenience, a greater range of products, and the availability of niche and foreign plant-based brands that might not always be found in physical stores are the main drivers of this rise.

This trend toward online grocery shopping is being aided by Sweden's highly digitized consumer base and robust e-commerce infrastructure. Plant-based items are particularly popular among younger, urban, and health-conscious consumers. In response to the increasing demand, major shops such as ICA and Coop, together with specialized online platforms, are extending their plant-based assortments and offering customized plant-based shopping experiences, subscription boxes, and fast home delivery.

Furthermore, Sweden's larger online food and fresh grocery markets are expanding, opening new markets for plant-based products. The e-commerce market in Sweden is mature, with a 2023 penetration rate of 64–75%. In 2023, the e-commerce market share accounted for 14% of total retail sales, representing a minor decrease from the previous year. Convenience is not the only factor driving the online adoption of plant-based meals; digital platforms also provide environmental certifications, comprehensive nutritional labeling, and more transparency in product sources. The trend is being accelerated by this convergence with the values of Swedish customers who are concerned about sustainability, making internet distribution an important and rapidly expanding component of the country's plant-based food ecosystem.

Sweden Plant-Based Food Market Key Developments:

• Expansion of Oat-Based Dairy Alternatives: Swedish brands like Oatly have significantly expanded their range of oat-based products, including new flavors of oat milk and the introduction of oat-based yogurts and creamers, capitalizing on the country’s preference for sustainable, locally inspired ingredients.
• Launch of Innovative Meat Substitutes: Companies such as Anamma have introduced new plant-based meat alternatives, including vegan meatballs and sausages tailored to traditional Swedish cuisine, making plant-based options more accessible in mainstream grocery stores and restaurants.
• Growth of Plant-Based Ready Meals: The past few years have experienced a surge in plant-based ready-to-eat meals, with brands like Hälsans Kök launching vegan versions of popular Swedish dishes, catering to the growing demand for convenient, plant-based dining options.
• Investment in Local Production Facilities: Major Swedish agricultural cooperatives, such as Lantmännen, have invested in new facilities to produce plant-based proteins, focusing on locally sourced ingredients like peas and oats to meet the rising domestic demand for sustainable food products.

Sweden Plant-Based Food Market Scope:

The Sweden Plant Based food market is segmented and analyzed as follows:

• By Type
  • Food
    • Meat
    • Others
  • Beverage
    • Milk
    • Others
• By Source
  • Soya
  • Legumes
  • Coconut
  • Wheat
  • Peas
  • Oats
  • Others
• By Distribution Channel
• Offline
  • Supermarket/ Hypermarkets
  • Convenience Store
• Online

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1. Executive Summary

2. Market Snapshot

2.1. Market Overview

2.2. Market Definition

2.3. Scope of the Study

2.4. Market Segmentation

3. Business Landscape

3.1. Market Drivers

3.2. Market Restraints

3.3. Market Opportunities 

3.4. Porter’s Five Forces Analysis

3.5. Industry Value Chain Analysis

3.6. Policies and Regulations 

3.7. Strategic Recommendations 

4. Technological Outlook 

5. Sweden Plant-Based Food Market By Type (2022-2030)

5.1. Introduction

5.2. Food

5.2.1. Meat

5.2.2. Others

5.3. Beverage

5.3.1. Milk

5.3.2. Others

6. Sweden Plant-Based Food Market By Source (2022-2030)

6.1. Introduction

6.2. Soya

6.3. Legumes

6.4. Coconut

6.5. Wheat

6.6. Peas

6.7. Oats

6.8. Others

7. Sweden Plant-Based Food Market By Distribution Channel (2022-2030)

7.1. Introduction

7.2. Offline

7.2.1. Supermarket/Hypermarkets

7.2.2. Convenience Stores

7.3. Online

8. Competitive Environment and Analysis

8.1. Major Players and Strategy Analysis

8.2. Market Share Analysis

8.3. Mergers, Acquisitions, Agreements, and Collaborations

8.4. Competitive Dashboard

9. Company Profiles

9.1. LiveKindly

9.2. Orkla

9.3. Nestle

9.4. Lantmannen

9.5. Paulig Group

9.6. Dava Foods Holding A/S

9.7. Oatly

9.8. Stockeld Dreamery

9.9. Dug

9.10. Fazer

LiveKindly

Orkla

Nestle

Lantmannen

Paulig Group

Dava Foods Holding A/S

Oatly

Stockeld Dreamery

Dug

Fazer