Thailand Corporate Wellness Market Size, Share, Opportunities, And Trends By Type (Weight Management & Fitness, Smoking Cessation, Stress Management, Others), By Enterprise Size (Small, Medium, Large), And By Province - Forecasts From 2025 To 2030

Thailand Corporate Wellness Market Size:

The Thailand corporate wellness market is expected to grow at a CAGR of 3.21%, reaching a market size of US$130.576 million in 2030 from US$111.564 million in 2025.

Workplace wellness or corporate wellness is the program or scheme undertaken by the business of the nation to support healthy behaviour in the workplace. Through this initiative, the corporation aims to boost the overall health of its employees, including mental and physical health.

Thailand Corporate Wellness Market Trends:

The increasing cases of mental health issues in the nation are among the leading factors boosting the market forward. The report published by the Bangkok Mental Health Hospital (BMHH) stated that the nation witnessed a significant increase in its mental health issues in recent years. Similarly, the National Economic and Social Development Council (NESDC), in its report, stated that the mental health problem in the nation's population reached about 2.9 million in 2023. The agency further stated that between October 1, 2023, and April 22, 2024, about 15.48% of individuals experienced high stress, whereas about 17.20% experienced a risk of depression, and 10.63% experienced a risk of suicide.

Thailand Corporate Wellness Market Growth Drivers:

• Growing usage of tobacco in Thailand is expected to drive the overall market growth

The increasing usage of tobacco in the nation is among the major factors boosting its corporate wellness market. The use of tobacco, which also includes smoking cigarettes, is among the leading causes of the increase in mental health issues in Thailand. Various studies show that smoking cigarettes is related to rising anxiety and stress in an individual.

The Global Action to End Smoking, which was previously known as the Foundation for a Smoke-Free World, in its report stated that the consumption of tobacco and smoking cigarettes in Thailand increased significantly. The organization stated that in 2022, 19% of the total population of the nation used tobacco, of which about 37.7% were male and 1.8% were female consumers. Similarly, about 17.9% of the total nation's population smoked cigarettes in 2022, of which about 35.5% were males, while about 1.6% were females.

• Growing stress among workers has propelled the Thailand corporate wellness market globally.

Unhealthy food habits, hectic lifestyle, and uneven work-life balance contribute to excessive stress, thereby further leading to various disorders in Thailand's workforce. Corporate wellness programs are witnessing a higher demand as they boost the overall health & well-being of employees. Further, by implementing a company wellness program, the employers in a way promote a positive environment & healthy workplace that in turn increases the reputation of businesses as well.

Moreover, corporate businesses are increasingly adopting corporate wellness programs due to their numerous benefits, such as boosting employees' morale, lowering healthcare expenses, lowering absenteeism & higher employee retention in the long term, crucial for the success of a company. Additionally, over the past few years, workplace stress among adults in Thailand has increased manyfold.

Thailand Corporate Wellness Market Segment Analysis:

• By type, smoking cessation is anticipated to grow during the forecast period

Programs for quitting smoking are required to reduce the harmful health effects associated with tobacco use. Counselling, support groups, and other resources like nicotine replacement therapy and other assisted cessation methods are frequently included in these programs. Employers understand the importance of helping workers reduce smoking because it improves workplace safety, lowers healthcare costs, and improves individual health. A healthier workforce and a better workplace are the results of successful smoking cessation techniques.

Moreover, the rising rate of tobacco addiction in Thailand is the primary driver of corporate wellness programs for smoking cessation in workplaces, which will hasten its market expansion. For instance, adults are exposed to second-hand smoke in restaurants 46.9% of the time, on public transit 25.6% of the time, and at work in 30.5% of cases. Additionally, 19% of Thai people used tobacco in 2022, with a sharp difference between male users (37.7%) and female users (1.8%).

Thailand Corporate Wellness Market Geographical Outlook:

• Bangkok is witnessing exponential growth during the forecast period.

There has been an upsurge in the corporate wellness market in Bangkok. Many factors account for this trend: As a developing country, Thailand has recognized the importance of health care for individuals and companies alike. In this light, businesses are investing in wellness programs, partly to improve employee contentment, reduce absenteeism, and increase turnover rates. These programs often include the facilitation of monetary wellness and stress coping, mental health, physical fitness, and other activities.

Moreover, in Bangkok, it is becoming increasingly uncommon to find workplaces that do not offer on-site well-being activities such as yoga and fitness classes, gym subscriptions, counselling, and health appraisal. For instance, FitTripper and MantraCare are some of the most recognized corporate healthcare services. These undertakings have been influenced by market supply and demand factors and policies aimed at encouraging healthy work conditions.

Thailand Corporate Wellness Market Key Launches:

• In October 2024, UOB Thailand won two awards for workplace empowerment and wellness initiatives at the 2024 ESGBusiness Awards. Depending on their individual needs, the banking company's workers can make use of a variety of advantages. At the recent ESGBusiness Awards 2024, UOB Thailand, a major banking firm, won first prize for its outstanding efforts to promote diversity, equality, and inclusion in the workplace and to prioritize employee health and wellness through a comprehensive strategy.
• In June 2024. Asia has been solidified as the world's new wellness powerhouse by the wildly successful 2024 Thailand Wellness Asia Summit (TWAS). Over 1,000 people from over 30 nations attended this event, which took place at the Intercontinental Hotel in Bangkok from June 11 to June 14. It was one of the biggest health events in Southeast Asia.

Thailand Corporate Wellness Market Scope:

Report Metric	Details
Thailand Corporate Wellness Market Size in 2025	US$111.564 million
Thailand Corporate Wellness Market Size in 2030	US$130.576 million
Growth Rate	CAGR of 3.21%
Study Period	2020 to 2030
Historical Data	2020 to 2023
Base Year	2025
Forecast Period	2025 – 2030
Forecast Unit (Value)	USD Million
Segmentation	Type Enterprise Size Province
List of Major Companies in Thailand Corporate Wellness Market	MantraCare Virgin Active Technogym S.p.A Kamalaya Group TheLife Co Int.
Customization Scope	Free report customization with purchase

 

The Thailand corporate wellness market is segmented and analyzed as follows:

• By Type
  • Weight Management and Fitness
  • Smoking Cessation
  • Stress Management
  • Others
• By Enterprise Size
  • Small
  • Medium
  • Large
• By Province
  • Chiang Mai
  • Pattaya
  • Bangkok
  • Phuket

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1. INTRODUCTION

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base and Forecast Years Timeline

1.8. Key Benefits to the Stakeholder

2. RESEARCH METHODOLOGY  

2.1. Research Design

2.2. Research Processes

3. EXECUTIVE SUMMARY

3.1. Key Findings

3.2. CXO Perspective

4. MARKET DYNAMICS

4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

4.5. Analyst View 

5.  THAILAND CORPORATE WELLNESS MARKET BY TYPE

5.1. Introduction

5.2. Weight Management and Fitness

5.3. Smoking Cessation

5.4. Stress Management

5.5. Others

6.  THAILAND CORPORATE WELLNESS MARKET BY ENTERPRISE SIZE

6.1. Introduction

6.2. Small 

6.3. Medium

6.4. Large

7. THAILAND CORPORATE WELLNESS MARKET BY INDUSTRY VERTICAL

7.1. Introduction

7.2. Construction

7.3. Food & Beverage

7.4. Automotive

7.5. Healthcare

7.6. Textile

7.7. Others 

8.  THAILAND CORPORATE WELLNESS MARKET BY PROVINCE

8.1. Introduction

8.2. Chiang Mai

8.3. Pattaya

8.4. Bangkok

8.5. Phuket

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

9.1. Major Players and Strategy Analysis

9.2. Market Share Analysis

9.3. Mergers, Acquisitions, Agreements, and Collaborations

9.4. Competitive Dashboard

10. COMPANY PROFILES

10.1. MantraCare

10.2. Virgin Active

10.3. Technogym S.p.A

10.4. Kamalaya Group

10.5. TheLife Co Int.

10.6. Fitcorp Global Group

10.7. Fitness First

10.8. Doctor Anywhere (Thailand) Co., Ltd.

10.9. Orease (Dumoroc Trading Co., Ltd.)

MantraCare

Virgin Active

Technogym S.p.A

Kamalaya Group

TheLife Co Int.

Fitcorp Global Group

Fitness First

Doctor Anywhere (Thailand) Co., Ltd.

Orease (Dumoroc Trading Co., Ltd.)