Water Based Adhesive Tape Market Size, Share, Opportunities, And Trends By Type (Vegetable Adhesives, Casein Adhesives, PVAc Adhesives, Latex Adhesives, Acrylic Polymer Emulsion (APE)), By Production Process (Chemically Synthesized, Naturally Synthesized), By Application (Food And Beverage Packaging, Furniture And Building Components, Travel And Transportation/Logistics, Healthcare, Others), And By Geography - Forecasts From 2023 To 2028

  • Published : Dec 2023
  • Report Code : KSI061612221
  • Pages : 115

The water-based adhesive tape market is projected to grow at a CAGR of 6.04% over the forecast period, increasing from US$25.511 billion in 2021 to US$38.462 billion by 2028.

Water-based adhesive tape is made with a combination of water, additives, and polymers. They are ideal for use where there are porous and non-porous substrates. These tapes have water-resistance properties and are very helpful while shipping packages that might get exposed to weather conditions such as rain which might damage the seal. These tapes keep the seal intact even when the package is exposed to such weather conditions. Moreover, these tapes have a major application in paper and packaging, automotive, and transport industries.

Additionally, water-based adhesive tapes are also very useful in medium and heavy-duty carton sealing, increased use of these types can be seen in the e-commerce industry with increasing average sales of products via e-commerce. For instance, according to the European Commission e-commerce industry is booming among the younger generation, 87% of the people in the age group 25-34 brought or ordered goods and services online in 2022. Hence, in the projected period the market is expected to grow at a significant pace.

Increasing use in the packaging industry

Water-based adhesive tapes are also known as waterborne adhesive tapes and are formulated in such a manner that the solution gets activated, and the water is absorbed or evaporated by the substrate. The increasing use of water-based adhesive tapes in the packaging industry for gift wrapping, bundling, and strapping, stationery, electronics and electrical packaging, and hygienic and medical packaging are some of the biggest consumers of water-based adhesive tapes. As per the estimates by the U.S. Department of Commerce, e-commerce sales have been increasing continuously. According to the data online retail sales contribute around 16% of the total purchase in the US retail industry. In the projected period, this is expected to increase due to factors like increasing refunds and discounts from the e-commerce providers coupled with increasing digitalization in countries such as the United States and increasing penetration of technological advancements in the country are anticipated to aid the market for e-commerce packaging, which in turn is expected to boost the market for water-based adhesive tapes packaging in the forecasted period.

China's water-based adhesive market is anticipated to hold a significant market share.

The market in the region is expanding because of increasing affordability for purchasing end products like consumer durables and automobiles, driven by increased disposable income and changing population lifestyles. Additionally, China's expanding construction and automotive sector is a significant consumer of sticky tapes. Along with the rising urban population, increasing investments are being made in commercial and residential infrastructure developments. For instance, a total of 27,02,0615 according to the OICA, up from 26,08,2220 units in 2021, a 3% rise. Additionally, CAAM predicts that the manufacturing of cars would likely rise in response to the escalating demand from the passenger car category.

Moreover, with a projected 8.6% annual growth rate between 2022 and 2030, China is expected to be the largest construction market in the world. Additionally, China is the world's biggest producer of electronics. The electronics sector saw the largest rise in products including smartphones, TVs, wires, cables, portable computer devices, video games, and other personal electronic gadgets. For instance, Tesa announced the new production facility for adhesive tapes for the expanding Asian market with a 32 million Euro investment, with one of the most cutting-edge clean room machines for precision adhesive tapes. Tesa celebrated the expansion of its factory in Suzhou, China in April 2021 due to the significant demand for water-based adhesive solutions.

Market Key Developments

  • In September 2022, Tesa launched a new packaging tape with recycled PET as its backing material. The high level of recycled content in the backing material of the new tesa® 60412 packaging tape makes it more environmentally friendly than previous versions. The performance of the wrapping tape is likewise impressive.


  • By Type
    • Vegetable Adhesives
    • Casein Adhesives
    • PVAc Adhesives
    • Latex Adhesives
    • Acrylic Polymer Emulsion (APE)
  • By Production Process
    • Chemically Synthesized
    • Naturally Synthesized
  • By Application
    • Food and Beverage Packaging
    • Furniture and Building Components
    • Travel and Transportation/Logistics
    • Healthcare
    • Others
  • By Geography
    • North America
      • By Type
      • By Production Process
      • By Application
        • USA
        • Canada
        • Mexico
    • South America
      • By Type
      • By Production Process
      • By Application
        • Brazil
        • Argentina
        • Others
    • Europe
      • By Type
      • By Production Process
      • By Application
        • Germany
        • UK
        • France
        • Italy
        • Others
    • Middle East and Africa
      • By Type
      • By Production Process
      • By Application
        • Saudi Arabia
        • Israel
        • Others
    • Asia Pacific
      • By Type
      • By Production Process
      • By Application
        • China
        • Japan
        • India
        • South Korea
        • Indonesia
        • Taiwan
        • Thailand
        • Others

Frequently Asked Questions (FAQs)

The global water-based adhesive tape market is projected to grow at a CAGR of 6.04% over the forecast period.
The water-based adhesive tape market is projected to reach a market size of US$38.462 billion by 2028.
Water Based Adhesive Tape Market was valued at US$25.511 billion in 2021.
The Asia-Pacific region is expected to dominate the water-based adhesive tape market over the forecast period.
The water-based adhesives provide a variety of essential qualities such as endurance, flexibility, and cost-effectiveness, propelling the water-based adhesive market growth.


1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base, and Forecast Years Timeline


2.1. Research Data

2.2. Assumptions


3.1. Research Highlights


4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Force Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis


5.1. Introduction

5.2. Vegetable Adhesives

5.3. Casein Adhesives

5.4. PVAc Adhesives

5.5. Latex Adhesives

5.6. Acrylic Polymer Emulsion (APE)


6.1. Introduction

6.2. Chemically Synthesized

6.3. Naturally Synthesized


7.1. Introduction

7.2. Food and Beverage Packaging

7.3. Furniture and Building Components

7.4. Travel and Transportation/Logistics

7.5. Healthcare

7.6. Others


8.1. Introduction

8.2. North America

8.2.1. By Type

8.2.2. By Production Process

8.2.3. By Application USA Canada Mexico

8.3. South America

8.3.1. By Type

8.3.2. By Production Process

8.3.3. By Application Brazil Argentina Others

8.4. Europe

8.4.1. By Type

8.4.2. By Production Process

8.4.3. By Application Germany UK France Italy Others

8.5. Middle East and Africa

8.5.1. By Type

8.5.2. By Production Process

8.5.3. By Application Saudi Arabia Israel Others

8.6. Asia Pacific

8.6.1. By Type

8.6.2. By Production Process

8.6.3. By Application China Japan India South Korea Indonesia Taiwan Thailand Others


9.1. Major Players and Strategy Analysis

9.2. Market Share Analysis

9.3. Mergers, Acquisition, Agreements, and Collaborations


10.1. Henkel Corporation

10.2. Pidilite Industries Limited

10.3. H.B. Fuller Company

10.4. 3M

10.5. The Dow Chemical Company

10.6. BASF SE

10.7. tesa SE

10.8. Lohmann GmbH & Co. KG

10.9. Arkema Corporation


Henkel Corporation

Pidilite Industries Limited

H.B. Fuller Company


The Dow Chemical Company


tesa SE

Lohmann GmbH & Co. KG

Arkema Corporation