China Mashed Potato Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Application (Food Ingredient, Food Product, Snack, Culinary), By Form (Powder, Solid), And By Distribution Channel (Foodservice, Retail) - Forecasts From 2023 To 2028

Description

The Chinese mashed market is forecast to reach USD?309.769 million by 2030, up from USD 142.557?million in 2020, achieving a compound annual growth rate of?8.07%.

China Mashed Potato Market Highlights

• Rising urbanization boosts demand for convenient mashed potato products in Chinese cities.
• Processed potato shift drives innovation in ready-to-eat mashed varieties for quick meals.
• Flavor innovation introduces herb-infused mashed potatoes appealing to diverse tastes.
• Retail expansion enhances the availability of frozen mashed options in supermarkets.

The mashed potato market of China is growing significantly due to diverse factors such as changing consumer lifestyles, supportive government policies regarding domestic agriculture, and the consistent rise in the modern retail and foodservice sector. Additionally, the rapid rise in urbanisation, the growth in the working population, and increasing demand for convenient and ready-to-eat food are evidently boosting the need for the mashed potato market across the country. The government is increasingly prioritizing potatoes through economic policies, designating them as a main crop and staple food, thereby promoting their processing and production. The growing trend towards instant, flakes, and frozen mashed potato products is driven by Chinese consumers' preference for rapid and convenient meal solutions will also fuel the market in the coming years.

China Mashed Potato Market Overview

Mashed potatoes are one of the most popular types of fast food, which is used by both food services and retail in-home preparations. Its versatility and convenience make it a go-to dish for people in China. They are often served as a side dish and can be prepared with different variations, such as adding butter, milk, cheese, herbs, or spices. Mashed potatoes are enjoyed by many people across the country, especially in Western-style restaurants and international cuisine-themed dining places. The increasing population in the country fuels the food consumption rate, boosting the mashed potato market growth. China is one of the countries with the second-highest population in the world. According to the World Bank, the population increased from 1.39 billion in 2016 to 1.41 billion in 2024. Additionally, there has been a substantial movement of people from rural to urban areas within China, resulting in a growth in population in urban centres to value for about 66.16 percent by the end of 2023, according to the China’s State Council data. In addition to this, the increase in food consumption is inevitable as the nation’s population rises, promoting the demand for mashed potatoes as a quick food preparation option, offering consistent flavor and taste. Moreover, the country’s growing disposable income leads to a shift in consumer spending from staples to premium and convenient foods such as mashed potatoes. For instance, in October 2025, the National Bureau of Statistics of China reported a rise in nationwide per capita income from 11,539 yuan in 2024 to 12,179 yuan in 2025, an increase of about 5.6 percent. This is also accelerating manufacturers to offer diverse flavors like cheese, herbs, and vegetable content, and fortified variants of the mashed potato product range. Moreover, Potatoes are seen as a crucial stable crop in the country for enhancing farmers' income, and are promoted through the Government strategy. The potato production was 92.3 million tonnes in 2022, growing to 93.43 million tonnes in 2023, according to data from the United Nations. Moreover, Western-style fast food chains such as McDonald's, Subway, and Yum China are major producers of processed potato dishes, which are expected to contribute to the mashed potatoes market’s expansion. Thus, these factors combine to impede the Chinese mashed potato market’s growth.

China Mashed Potato Market Drivers

• Rapid Urbanization & Rising Disposable Incomes The rise in urban population, coupled with growing disposable income supported by a dual-income household lifestyle, is expected to promote consumer shift towards the mashed potato market. The increase in urban dwellers leads to a rise in food consumption, driven by the rapid adoption of quick-to-prepare and low-effort meals, such as instant mashed potatoes. The urban population in the country is witnessing a consistent positive growth, accounting for 64 percent of the total population, which was approximately 897.578 million in 2022. By 2024, this number increased to 66 percent, or about 923.499 million, as per the World Bank. Moreover, according to the country's National Bureau of Statistics (NBS) data of September 2024, the number of cities in the country rose to 694 in 2023. Prefecture-level and larger cities accounted for a population of 673.13 million in 2023. The hectic lifestyle in urban centres leads to a change in cooking patterns to frozen and refrigerated mashed side dishes over traditional cooking. In addition, according to the data from the World Bank Group and the World Economic Forum, the country’s cities' population is expected to grow to a value about 70 percent of the total population, exceeding 1 billion individuals. Additionally, the rising disposable income in the country leads to consumer shift towards higher-convenience and premium variety options like flavoured mixes and organic food products like mashed potatoes. For instance, according to the Country State Council data of April 2025, the urban resident per capita disposable income was 15,887 yuan in 2025, a rise from 15,150 yuan in 2024, reflecting an increase of 4.9% over that period.

China Mashed Potato Market Segmentation Analysis

• By Form: Powder

Based on the form, the Chinese mashed potatoes market is segmented into powder and solid. Powdered mashed potato, besides providing high nutritional content and antioxidants, is also easily digestible. As consumer dynamics in China are changing, there is a noticeable shift toward ready-to-eat meals and snacks in daily consumption patterns. Additionally, mashed potato powder is mainly made of potato granules and potato flakes. Since China is among the leading producers of potato flakes and has a high consumption rate, the demand for mashed potato powder is projected to increase in the country. Furthermore, China’s food service sector is experiencing constant growth, with the economy emphasising improving its consumer-oriented landscape. According to the USDA’s “Food Processing Ingredient Annual Report”, in 2024, the Chinese food service sector experienced 5.3% growth with sales volume reaching $773.9 billion. Additionally, the growing adoption of a healthy lifestyle has also impacted consumers demand for food products that offer gluten-free alternatives. Such improved food service sales, followed by ongoing consumer transition towards health & nutrition appeal, have established a framework that will drive the demand and usage of mashed potato powder in China. Moreover, the frequency of middle-class households and per capita household income is also growing in China. According to the National Bureau of Statistics, in the first three quarters of 2025, the nationwide per capita disposable income witnessed 5.1% year-on-year growth. Such growth in disposable income is acting as an additional factor that will positively impact the purchase of mashed potato powder, which is mainly used in households as a side dish and also as an ingredient for other food recipes.

• By Distribution Channel: Online

Based on the distribution channel, the Chinese mashed potatoes market is segmented into online and offline. The growing urban population in China, followed by an improvement in living standards, has created a shift in consumers’ buying behaviour. There is now a greater emphasis on buying channels that offer time utility, product comparison and extensive variety. According to the World Bank, in 2024, the urban population accounted for 66% of the total Chinese population and has shown constant progress over the years. The online sites fulfil such criteria, which is driving their usage for buying physical consumer goods, including food products such as mashed potatoes. Additionally, the growing work culture in China has further increased consumer transition towards shopping channels that deliver grocery and convenient food items at the doorstep, thereby providing new growth prospects for overall market segment. The National Bureau of Statistics states that by the end of 2024, the number of working people in China reached 734.39 million, of which nearly 473.45 million were in urban areas and constituted about 64.5% of the total employed people. Moreover, China has taken various steps to bolster its digital infrastructure, and its futuristic approach to expanding internet users has played a major role in improving the nation’s e-commerce activities. For instance, according to the data provided by the National Bureau of Statistics, in the first three quarters of 2025, the total online retail sales were 11,283 billion Yuan, marking a 9.8% year-on-year growth. The same source also specified that online retail sales of physical goods, including food items, witnessed 6.5% growth and accounted for 25% of total retail sales of consumer goods. Such improved online retail sales will establish a new framework for the online purchase of processed food products such as mashed potatoes. Likewise, the well-established presence of major online retail channels such as Alibaba, which offers a wide variety of processed food products made both domestically and overseas, is also an additional driving factor for online channel expansion in China.

China Mashed Potato Market Key Products

• Simplot Farmhouse Originals™ frozen mashed potatoes: This frozen mashed-potato offering from J.R. Simplot Company delivers scratch-made quality made effortless. Crafted with fresh potatoes and real dairy, it provides a hearty, home-style flavour and texture while significantly reducing kitchen labour.

Segmentation

• BY APPLICATION
  • Food Ingredient
  • Food Product
  • Snack
  • Culinary
• BY FORM
  • Powder
  • Solid
• BY DISTRIBUTION CHANNEL
  • Online
  • Offline
    • Supermarket & Hypermarket
    • Convenience stores
    • Others

Table Of Contents

1. Executive Summary

2. Market Snapshot

2.1. Market Overview

2.2. Market Definition

2.3. Scope of the Study

2.4. Market Segmentation

3. Business Landscape

3.1. Market Drivers

3.2. Market Restraints

3.3. Market Opportunities

3.4. Porter’s Five Forces Analysis

3.5. Industry Value Chain Analysis

3.6. Bandwidth Availability

3.7. Number of Users

3.8. Policies and Regulations

3.9. Strategic Recommendations

4. Technological Advancements

5. China Mashed Potato Market By Application (2020-2030)

5.1. Introduction

5.2. Food Ingredient

5.3. Food Product

5.4. Snack

5.5. Culinary

6. China Mashed Potato Market By Form (2020-2030)

6.1. Introduction

6.2. Powder

6.3. Solid

7. China Mashed Potato Market By Distribution Channel (2020-2030)

7.1. Introduction

7.2. Online

7.3. Offline

7.3.1. Supermarket & Hypermarket

7.3.2. Convenience Stores

7.3.3. Others

8. Competitive Environment and Analysis

8.1. Major Players and Strategy Analysis

8.2. Market Share Analysis

8.3. Mergers, Acquisitions, Agreements, and Collaborations

8.4. Competitive Dashboard

9. Company Profiles

9.1. J.R. Simplot Company

9.2. Hormel Foods Corporation

9.3. Sichuan Baijia Akuan Food Industrial Co., Ltd.

9.4. Xion Biotech Co., Ltd.

9.5. Aviko B.V.

9.6. China Mark Foods Co., Ltd.

9.7. Sinospices

9.8. Nongchuanggang E-commerce Industrial Park (Weifang) Co., Ltd.

10. Research Methodology

List of Tables

List of Figures

Companies Profiled

J.R. Simplot Company

Hormel Foods Corporation  

Sichuan Baijia Akuan Food Industrial Co., Ltd.

Xion Biotech Co., Ltd.

Aviko B.V.

China Mark Foods Co., Ltd.

Sinospices 

Nongchuanggang E-commerce Industrial Park (Weifang) Co., Ltd. 

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