China Mashed Potato Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Application (Food Ingredient, Food Product, Snack, Culinary), By Form (Powder, Solid), And By Distribution Channel (Foodservice, Retail) - Forecasts From 2023 To 2028

Mashed potato is one of the most popular types of fast food. Its versatility and convenience make it a go-to dish for people all around the world. Mashed potatoes are a popular dish in many countries, including China. They are often served as a side dish and can be prepared with different variations, such as adding butter, milk, cheese, herbs, or spices. Mashed potatoes are enjoyed by many people in China, especially in Western-style restaurants and international cuisine-themed dining places. The increasing population in the country fuels the food consumption rate and overall boosts the growth of the mashed potato market in the country.

The increasing population and food consumption rate drive the mashed potato market of the country.

China is one of the countries with the highest population in the whole world. According to WorldBank, the population increased from 1.34 billion in 2010 to 1.41 billion in 2020. Extremely high birth rates and low death rates are the key factors to such a tremendous increase in the population of the country. Along with this, there has been a substantial movement of people from rural to urban areas within China, resulting in a growth in population in urban centres. The increase in food consumption is inevitable as the population of the country increases. According to the reports from Our World in Data, food expenditure amounts to 20% of the total consumer expenditure in 2021 in the country. Thus, this data indicates that as the population and food consumption rate of the country continues to rise, the mashed potato market will also see huge growth in the country.

Increased potato production and consumption in China will boost the revenue growth of the mashed potato market in the country.

According to the data from USDA, fresh potato production in China was around 99 million metric tons in 2021. This was a 3% increase from 2019. This outcome is driven by the expansion of potato farming areas, which is fuelled by favourable weather conditions in the major potato-producing regions of northwest and southwest China and elevated potato prices. The 2020 China Agricultural Outlook Report predicted that China's potato acreage will see an average annual increase of 0.4% over the next decade. Potatoes are seen as a crucial cash crop for enhancing farmers' income, particularly in less developed mountainous regions. The report also anticipates an average annual increase of 0.5% in potato yield due to advancements in field management techniques and wider usage of virus-free seed potatoes. Similarly, USDA data also indicated that in 2020, the processing sector accounted for about 10% of the country's total potato production. Processed products include potato chips, mashed potato dishes, potato cakes, etc. According to USDA reports, in 2020 there were around 3.500 McDonald’s restaurants and around 6,500 KFC restaurants in the country. Such western style fast food chains are major producers of processed potato dishes such as mashed potatoes. Thus, these factors combine to boost the revenue growth of the mashed potato market in the country.

China Mashed Potato Market Scope:

Segmentation

• BY APPLICATION
  • Food Ingredient
  • Food Product
  • Snack
  • Culinary
• BY FORM
  • Powder
  • Solid
• BY DISTRIBUTION CHANNEL
  • Foodservice
  • Retail