The india mashed potato market is projected to show steady growth during the forecast period.
One of the most well-liked fast-food items is mashed potatoes. People all throughout the world turn to it as a go-to meal because of its adaptability and practicality. Many nations, including India, like eating mashed potatoes as a side dish. They can be made in many ways, such as by adding butter, milk, cheese, herbs, or spices, and are frequently served as a side dish. Many people in India like mashed potatoes because they are spicy as well, especially at eateries with a Western or international food theme. The country's growing population drives up food consumption rates and generally spurs the expansion of the mashed potato industry there.
The increasing population and consumption rate drive the mashed potato market in the country.
India is one of the countries with the 2nd highest population in the whole world. According to World Bank data, the population of India is around 1,407,563.84 in 2021. The main causes of this enormous population growth in the nation are extremely high birth rates and low mortality rates. In addition to this, there has also been a significant shift in India's population from rural to urban regions, increasing the population of urban centers. As the country's population grows, there will inevitably be an increase in food consumption. According to the Indian Council of Agricultural Research (ICAR) every year, the Central Potato Research Institute (CPRI) generates around 2,400 tons of breeder's seed (basic seed) and sends 80% of it to states and other organizations for multiplication. This shows the production of potatoes in India is huge in numbers because of high consumer demand. This tends to grow the mashed potato market in India.
Increased potato consumption and production in India will drive the growth of India’s mashed potato industry.
According to the data from USDA, in terms of area under cultivation and production, India comes in second place behind China. The potato (Solanum tuberosum L.), which accounts for 11.3% of the world's potato acreage and 12.5% of its output, is quickly becoming one of the most significant food crops in India. With an average productivity of 23.77 tons/ha, India gathered more than 51.3 million tons of potatoes in the 2019–2020 growing season on 2.16 million hectares of cropland. Particularly in less developed mountainous areas, potatoes are viewed as an essential cash crop for increasing farmers' income. According to USDA reports India's per-capita consumption of potatoes hit 25.0 kg in 2020, which is 2.50 percent less than it was the year before.
According to USDA reports, as of August 2022, there are around 326 McDonald’s restaurants in the country. These Western-style fast food outlets contribute significantly to the creation of processed potato dishes such as mashed potatoes which are consumed by a huge number of food lovers. As a result, these factors contribute to the increased revenue growth of the mashed potato industry which tends to increase the mashed potato market in India rapidly.
| Report Metric | Details |
|---|---|
| Study Period | 2021 to 2031 |
| Historical Data | 2021 to 2024 |
| Base Year | 2025 |
| Forecast Period | 2026 – 2031 |
| Report Metric | Details |
| Growth Rate | CAGR during the forecast period |
| Base Year | 2020 |
| Forecast Period | 2022 – 2027 |
| Forecast Unit (Value) | USD Billion |
| Segments Covered | Application, Form, Distribution Channel, And Geography |
| Companies Covered | McCain, Mahalaxmi Agro, PotatoKings Food Limited, Unilever Food Solution, Amul |
| Customization Scope | Free report customization with purchase |
Segmentation