Indonesia Mashed Potato Market Size, Share, Opportunities And Trends By Application (Food Ingredient, Food Product, Snack, Culinary), By Form (Powder, Solid), And By Distribution Channel (Foodservice, Retail) - Forecasts From 2023 To 2028

Due to the impact of Western food culture, mashed potatoes can now be found in certain restaurants and cafes, particularly in bigger cities like Jakarta and Bali, that cater to international preferences. In these urban areas, a diverse range of Western-style eateries provides mashed potatoes as a complementary dish or a component of a main course. Notably, some fast food chains, including KFC and McDonald's, also offer mashed potatoes as a side dish in their Indonesian outlets. Indonesia is a large and rapidly developing country with a population of over 27.38 crore people, according to World Bank. As a result, it is a significant market for food products, including mashed potatoes. Another trend that may impact the mashed potato market in Indonesia is the growing popularity of Western-style cuisine. As Indonesia becomes more connected to the global economy and culture, more people are interested in trying foods from other countries, including mashed potatoes. In summary, the market for mashed potatoes in Indonesia is likely to continue growing as the country develops and consumer preferences change.

The growth rate of potato production and consumption in Indonesia exerts a direct influence on the expansion of the mashed potato market within the country.

In recent years, potato production in Indonesia has undergone positive growth. The Food and Agriculture Organization of the United Nations has reported that the country's potato production rose from 1.06 million tonnes in 2010 to 1.28 million tonnes in 2020. Potato cultivation in Indonesia is regarded as an effortless process, facilitated by advantageous environmental conditions and the availability of appropriate agricultural practices. Moreover, the volcanic soil prevalent in many areas of Indonesia is abundant in nutrients, rendering it an ideal setting for growing the crop. With extensive experience in cultivating staple crops like rice, many farmers in Indonesia possess a solid foundation of knowledge for growing potatoes. Overall, the combination of favorable environmental conditions and appropriate farming practices has made potato cultivation in Indonesia an uncomplicated and prosperous endeavor. Similarly, according to FAO reports, Indonesia's potato yields have shown a remarkable increase from 15.94 tonnes per hectare in 2010 to 19.55 tonnes per hectare in 2020, signifying a significant improvement in the productivity of potato farming in the country. Moreover, based on Faostat data, the aggregate potato consumption in Indonesia amounted to 1,175 kt in 2020, reflecting an increase of 0.858% from the previous year. Additionally, the per capita potato consumption in the country reached 4.30 kg in the same year. Finally, it is worth noting that the overall agricultural output of Indonesia has experienced significant growth in recent years. According to data from the United States Department for Agriculture (USDA) Economic Research Service, the agricultural output of the country surged from US$ 88.69 billion in 2010 to US$ 126.24 billion in 2019, reflecting a remarkable increase of approximately 42.33% in just 9 years. Taken together, all these factors have combined to drive the growth of the mashed potato market in Indonesia, providing a solid foundation for the continued expansion of the industry in the country.

Indonesia Mashed Potato Market Scope:

Segmentation

• BY APPLICATION
  • Food Ingredient
  • Food Product
  • Snack
  • Culinary
• BY FORM
  • Powder
  • Solid
• BY DISTRIBUTION CHANNEL
  • Foodservice
  • Retail