Electric Kettle Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Type Of Material (Stainless Steel, Glass, Plastic, Others), By End-Use (Residential, Commercial), By Distribution Chanel (Online, Offline), And By Geography - Forecasts From 2022 To 2027

Published:  Sep 2022 Report Code: KSI061613732 Pages: 145

The electric kettle market was evaluated at US$1.571 billion for the year 2020, growing at a CAGR of 4.70% reaching the market size of US$2.166 billion by the year 2027.

An electric kettle is an electronic pot, tea kettle, or hot pot primarily used for boiling water. The primary factor driving the market growth of electric kettles includes the rising demand for convenience products across the developed economies of the world, such as India and China, among others. Furthermore, the rising concerns regarding the consumption of hot water are also projected to be a critical factor that is amplifying the demand for electric kettles, thus bolstering market growth in the coming years. Also, the inclination of consumers toward the use of electric appliances is due to growing concerns for the conservation of other sources, such as oil and gasoline, among others. Besides, the high costs of gasoline are also leading to shifting consumer preferences toward the use of electric appliances in their kitchens, such as induction cooktops, electric kettles, and others. In addition, rapid urbanization coupled with the changing lifestyle and the growing population is driving the demand for convenience products. This, in turn, is positively influencing the market growth throughout the forecast period.

Furthermore, the rising participation by key market players in the development and launch of new products, coupled with the rising penetration of new players in the market, further shows the potential for the market to grow soon. For example, in July 2019, Krutan, a leading home appliances manufacturer in India, announced the re-launch of an electric kettle model in India. The company also collaborated with Amazon to expand its reach to customers through expanding distribution channels.

Stainless steel is projected to hold a decent share

Based on the type of material, the electric kettle market is segmented into stainless steel, plastic, glass, and others. The stainless-steel segment is projected to hold a decent market share throughout the forecast period. The prime factor supplementing the growth of this segment is on account of its higher durability. Furthermore, various launched of stainless-steel electric kettles is also vital factor supplementing the growth of this segment during the next five years. The glass segment is projected to witness healthy growth in the coming years as these kettles are made from glass and have stylish designs, which is further augmenting its adoption, especially across the high-income groups. The plastic segment holds a notable share but is projected to grow at a slow CAGR in the coming years, mainly because of the raising concerns regarding the health hazards of plastic.

Based on end-use, the electric kettle market has been segmented into residential and commercial. The residential segment holds a major market share and is estimated to maintain its dominance throughout the forecast period. The rising working-class population, along with the increased consumer spending on convenience products, are some of the prime factors supplementing the growth of this segment during the next five years.

The commercial segment is anticipated to witness healthy growth throughout the forecast period because of the booming hospitality and travel & tourism industry around the globe. The growth of the tourism sector has led to a decent increase in the number of facilities across the hospitality industry, including hotels, restaurants, resorts, and others. This, in turn, further provides an impetus for the market to grow during the next five years.

By the distribution channel, the market has been classified into online and offline. The offline segment is projected to hold a decent share of the market. The primary factors driving the growth of this segment include the presence of a considerably large population base that is reluctant towards online shopping. 

Online sales are projected to witness considerable growth on account of the rising internet and smartphone penetration in the major developing economies around the globe.

North America to hold a noteworthy share in 2020.

Geographically, the electric kettle market has been classified into North America, South America, Europe, the Middle East and Africa, and the Asia Pacific. The North American region is expected to hold a substantial share throughout the forecast period because of the early adoption of technology. Moreover, the inclination towards energy-saving technology coupled with the presence of key market players in the region is some of the factors bolstering the growth in the North American region during the next five years. The market in the APAC region will show healthy growth on account of rising disposable income coupled with the growing working population.

Competitive Insights

Prominent key market players in the electric kettle market include Morphy Richards, Conair Corporation, Spectrum Brands Inc., and Philips, among others. These companies hold a noteworthy share in the market on account of their good brand image and product offerings.

Major players in the electric kettle market have been covered along with their relative competitive position and strategies. The report also mentions recent deals and investments of different market players over the last two years. 

Recent Developments and expansions

  • In January 2020, Instant Brands Inc., a leading Canadian company that sells kitchen appliances, launched their latest product, the Instant Pot Kettle, with the ability for allowing users to designate the desired temperature.
  • In May 2020, Xiaomi Corporation announced the launch of its new smart electric kettle in China.
  • Everybody is always in awe of ZunVolt's wide range of unique products that are offered to customers. After successfully releasing several winter products, ZunVolt expanded its already extensive product line by releasing the much-awaited electrical kettle in January 2022 for just Rs. 1499.

COVID-19 Impact on Electric Kettle Market

The recent pandemic of COVID-19 across the globe is projected to boost the demand for electric kettles, especially in the short run. Drinking hot water is considered beneficial for boosting the immunity system of human beings. Thus, the high convenience offered by electric kettles, coupled with a rapid increase in the consumption of hot water during this pandemic, is also a major factor supplementing the demand for electric kettles across both developed and developing economies of the world. This, in turn, is projected to drive market growth during the next few months.

Electric Kettle Market Scope:

Report Metric Details
 Market size value in 2020  US$1.571 billion
 Market size value in 2027  US$2.166 billion
 Growth Rate  CAGR of 4.70% from 2020 to 2027
 Base year  2020
 Forecast period  2022–2027
 Forecast Unit (Value)  USD Billion
 Segments Covered  Type of Material, End-Use, Distribution Channel, And Geography
 Regions covered  North America, South America, Europe, Middle East and Africa, Asia Pacific
 Companies covered Morphy Richards, Aroma Housewares Company, Conair Corporation (Cuisinart), Koninklijke Philips N.V., Spectrum Brands Holdings, Inc., Chef's Choice by EdgeCraft, Hamilton Beach Brands Holding Company, Breville Group Limited, Crompton Greaves Consumer Electricals Limited., Bajaj Electricals Ltd, Stovekraft
 Customization scope  Free report customization with purchase

 

Segmentation

  • By Type of Material
    • Stainless Steel
    • Glass
    • Plastic
    • Others
  • By End-Use
    • Residential
    • Commercial
  • By Distribution Channel
    • Online
    • Offline
  • By Geography
    • North America
      • USA
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • Germany
      • France
      • United Kingdom
      • Spain
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • Israel
      • Others
    • Asia Pacific
      • China
      • Japan
      • South Korea
      • India
      • Others

Frequently Asked Questions (FAQs)

Q1. What will be the electric kettle market size by 2027?
A1. The electric kettle market is projected to reach a market size of US$2.166 billion by 2027. 


Q2. What is the size of the global electric kettle market?
A2. Electric Kettle Market was valued at US$1.571 billion in 2020. 


Q3. What are the growth prospects for the electric kettle market?
A3. The global electric kettle market is projected to grow at a CAGR of 4.70% over the forecast period. 


Q4. Which region holds the maximum market share of the electric kettle market?
A4. The North American region is expected to hold a substantial share of the electric kettle market owing to the early adoption of technology.


Q5. What factors are anticipated to drive the electric kettle market growth?
A5. The primary factor driving the electric kettle market growth includes the rising demand for convenience products across the developed economies of the world, such as India and China, among others.

1. Introduction
1.1. Market Overview
1.2. Covid-19 Scenario
1.3. Market Definition
1.4. Market Segmentation

2. Research Methodology
2.1. Research Data
2.2. Assumptions

3. Executive Summary
3.1. Research Highlights

4. Market Dynamics
4.1. Market Drivers
4.2. Market Restraints
4.3. Porter’s Five Forces Analysis
4.3.1. Bargaining Power of Suppliers
4.3.2. Bargaining Power of Buyers
4.3.3. Threat of New Entrants
4.3.4. Threat of Substitutes
4.3.5. Competitive Rivalry in the Industry
4.4. Industry Value Chain Analysis

5. Electric Kettle Market Analysis, By Type of Material
5.1. Introduction
5.2. Stainless Steel
5.3. Glass
5.4. Plastic
5.5. Others

6. Electric Kettle Market Analysis, By End-Use
6.1. Introduction
6.2. Residential
6.3. Commercial

7. Electric Kettle Market Analysis, By Distribution Channel
7.1. Introduction
7.2. Online
7.3. Offline

8. Electric Kettle Market Analysis, By Geography
8.1. Introduction
8.2. North America
8.2.1. North America Electric Kettle Market, By Type of Material
8.2.2. North America Electric Kettle Market, By End-Use
8.2.3. North America Electric Kettle Market, By Distribution Channel
8.2.4. By Country
8.2.4.1. USA
8.2.4.2. Canada
8.2.4.3. Mexico
8.3. South America
8.3.1. South America Electric Kettle Market, By Type of Material
8.3.2. South America Electric Kettle Market, By End-Use
8.3.3. South America Electric Kettle Market, By Distribution Channel
8.3.4. By Country
8.3.4.1. Brazil
8.3.4.2. Argentina
8.3.4.3. Others
8.4. Europe
8.4.1. Europe Electric Kettle Market, By Type of Material
8.4.2. Europe Electric Kettle Market, By End-Use
8.4.3. Europe Electric Kettle Market, By Distribution Channel
8.4.4. By Country
8.4.4.1. Germany
8.4.4.2. France
8.4.4.3. United Kingdom
8.4.4.4. Spain
8.4.4.5. Others
8.5. Middle East and Africa
8.5.1. Middle East and Africa Electric Kettle Market, By Type of Material
8.5.2. Middle East and Africa Electric Kettle Market, By End-Use
8.5.3. Middle East and Africa Electric Kettle Market, By Distribution Channel
8.5.4. By Country
8.5.4.1. Saudi Arabia
8.5.4.2. Israel
8.5.4.3. Others
8.6. Asia Pacific
8.6.1. Asia Pacific Electric Kettle Market, By Type of Material
8.6.2. Asia Pacific Electric Kettle Market, By End-Use
8.6.3. Asia Pacific Electric Kettle Market, By Distribution Channel
8.6.4. By Country
8.6.4.1. China
8.6.4.2. Japan
8.6.4.3. South Korea
8.6.4.4. India
8.6.4.5. Others

9. Competitive Environment and Analysis
9.1. Major Players and Strategy Analysis
9.2. Emerging Players and Market Lucrativeness
9.3. Mergers, Acquisitions, Agreements, and Collaborations
9.4. Vendor Competitiveness Matrix

10. Company Profiles
10.1. Morphy Richards 
10.2. Aroma Housewares Company
10.3. Conair Corporation (Cuisinart)
10.4. Koninklijke Philips N.V.
10.5. Spectrum Brands Holdings, Inc.
10.6. Chef's Choice by EdgeCraft
10.7. Hamilton Beach Brands Holding Company
10.8. Breville Group Limited
10.9. Crompton Greaves Consumer Electricals Limited.
10.10. Bajaj Electricals Ltd
10.11. Stovekraft

Morphy Richards 

Aroma Housewares Company

Conair Corporation (Cuisinart)

Koninklijke Philips N.V.

Spectrum Brands Holdings, Inc.

Chef's Choice by EdgeCraft

Hamilton Beach Brands Holding Company

Breville Group Limited

Crompton Greaves Consumer Electricals Limited.

Bajaj Electricals Ltd

Stovekraft

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