France Probiotics Market - Strategic Insights and Forecasts (2023-2028)

The French probiotics market is estimated to grow at a CAGR of 3.74%, reaching US$1.86 billion in 2028 from US$1.44 billion in 2021.

Probiotics help treat gut-related digestion and bowel issues.  The main drivers of the market growth are the rising number of ailments brought on by digestive problems and the rising level of health consciousness among consumers. The emphasis on enhancing human and animal digestive health is a key factor fueling the France probiotics market development, which is being driven by the rising demand for natural active ingredients in the application segment. Moreover, probiotic demand has increased as a result of rising consumer knowledge of the advantages of preventative care and probiotics.

Increasing Human and Animal Health Concerns

People are becoming more conscious of the relationship between diet and health, which is driving the rising demand for probiotic foods, drinks, and dietary supplement products that provide important nutrition while also improving health. Due to changing dietary habits and a rise in the number of people with these problems, probiotics are being more incorporated into diets. The rise in demand for meat and other livestock products pushes farmers to invest in probiotics, which would enhance animal health and productivity, propelling the market's growth. Further, the increased demand for yogurt as a major probiotic application can be witnessed in the nation. For instance, as per the 2022 report by the Global Food Institute, Europe, the value of sales of yogurt increased by 5% between 2020 and 2022.

Potential Benefits of Bacteria Strains

The growing awareness among consumers about the potential health benefits of consuming bacteria strains such as Lactobacilli, Bifidobacterium, and Streptococcus thermophilus. These strains have been associated with improving gut health, boosting the immune system, and supporting overall well-being. Secondly, there is an increasing focus on preventive healthcare and the role of probiotics in maintaining a healthy microbiome. Consumers are becoming more proactive in managing their health and are seeking natural and holistic solutions, leading to a higher demand for bacteria-based probiotic products.

Rising Consumption of Antibacterials

The consumption data of antibacterials for systemic use, measured as DDD (Defined Daily Doses) per 1000 inhabitants per day, from 2018 to 2021 in France reflects an interesting trend that may have implications for the growth of the France probiotics market. During this period, there was a slight decline in antibacterial consumption from 25.3 DDD/1000 inhabitants/day in 2018 to 20.3 DDD/1000 inhabitants/day in 2020, followed by a marginal increase to 21.5 DDD/1000 inhabitants/day in 2021. This decline and stabilization in antibacterial usage could potentially be linked to increasing awareness and adoption of probiotic strains such as Lactobacilli by consumers.

Increasing Investment and Research

Functional food and beverages fortified with probiotics are gaining popularity as they offer a convenient and palatable way to incorporate these beneficial microorganisms into the diet. Furthermore, digestive health has become a significant concern among consumers. Food and beverage manufacturers in France have been actively investing in research and development to create innovative products that incorporate probiotics while maintaining taste and quality. This innovation has led to a broader range of probiotic offerings, appealing to a wider consumer base. For instance, in January 2023, France joined a growing movement of countries that are focused on allowing the use of the term ‘probiotic’ in food and supplements.

Increasing Disposable Income

France has experienced economic growth in recent years, leading to an increase in disposable income which can be seen in the graph below. The year 2021 witnessed an increase in GDP growth in France.  As a result, consumers have more purchasing power and are willing to spend on products that offer added health benefits. Functional food and beverages, including probiotic products, fall within this category, as they provide a value proposition of both nutrition and health enhancement.

Key Market Developments

• In July 2022, Shiseido France, a branch of Shiseido Company, Limited, decided to buy out the entire equity of Gallinée Ltd, a business committed to providing complete skin microbiota care. Gallinée's line of science-based cosmetics nourishes and bolsters the skin's microbiome with a special blend of prebiotics, probiotics, and postbiotics.

• Sweet Cures, a world-leading natural health food supplement manufacturer and retailer has introduced the UniBac range of probiotics in 2022. The new range includes up to 17 live strains of bacteria backed by clinical studies, offering a unique blend of gut-friendly bacteria that support a healthy immune system and are proven to reach the gut effectively.

France Probiotics Market Scope: