Frozen Fruit Market Size is expected to grow at a compound annual growth rate of 6.58% over the forecast period to reach a market size of US$ 5.510 billion in 2025 from US$ 3.758 billion in 2019. Increasing demand for exotic fruits, a yearlong availability of non-seasonal fruits especially due to advancements in refrigeration technologies coupled with rapid growth in food processing firms, rapid urbanization, and growing application of frozen food in a variety of food and beverage products as well the rising cognizance as associated health benefits are a few factors which are fundamental to the frozen fruit market. Additional factors that are responsible for the growth are rapid innovations in food packaging, growing availability in disposable income, and expanding offline and online retail space. Also, the consumption of frozen fruit is more preferred because it is considered better than canned and dehydrated fruit. Above all, the sensorial characteristics are comparatively well retained along with nutritional aspects. Nevertheless, trade disruption experienced during COVID-19 is expected to create a downward draft in the frozen fruit market trend to a certain extent.
The European region is expected to hold a substantial share of the global frozen fruit market and facilitate the anticipated growth of the same.The primary reason which is expected to bring the aforementioned in effect is the growing inclination towards consuming food that is easy to prepare and nutritious at the same time. Excepts in certain regions with its micro-climate, tropical fruits cannot be cultivated throughout Europe. Thus, the growing markets of Eastern Europe, as well as Europe, offer a lot of opportunities for the growth of this market. For example, in June 2019, it was announced that Waitrose & Partners was conducting a trial a refillable zone that has been reportedly said to be the UK’s first borrow-a-box scheme and first frozen ‘pick and mix’ made available in supermarkets. The concept reportedly includes frozen blueberries, cherries, mango, pineapple, raspberries, and strawberries. Earlier in 2018, Grupo Virto an organization which is based out of Spain and is known for the production and distribution of deep-frozen vegetables had reportedly acquired Oerlemans Foods Group, which is a privately owned producer and supplier of freshly frozen vegetables and fruit in the Netherlands, with the objective of strengthens its position in the growing international market for freshly frozen fruit, among others. Moreover, in June 2020 it was reported that Casalfiumanese (Bologna) base company Agrimola which engages in frozen and semi-processed fruit, among others reportedly acquired Montecchio Maggiore (Vicenza) based La Nuova Tradizione with the backing of Fondo Agroalimentare Italiano complementing the former's portfolio with the latter’s semi-processed and finished fruit products for patisseries and ice-cream parlors sold under the Vergani 1881 brand. Besides, from 2018, the consumption registered during the preceding 5 years has increased by an annual growth rate of 6.0%. Belgium France, Germany, and the United Kingdom are the largest markets for frozen berries. However, Belgium which is home to several large frozen processing companies, and the majority of imported frozen berries are not sold within the country but re-exported or further processed, has reportedly emerged as a trade hub. The largest importers of frozen berries are Germany with a reported total import value of €371 million during 2018. Imports by Germany reportedly increased by 6.7% in volume per annum between 2014 and 2018, to 250 thousand tons [ Source: Ministerie van Landbouw, Natuur en Voedselkwaliteit].
Frozen tropical fruits and berries are expected to occupy a significant market share enabling the growth of the global frozen fruit market around the world. Berries have emerged as one of the most frequently desired fruit because of its increasing cognizance as a super-fruit due to the naturally occurring high amounts of antioxidants and other nutrients. The demand for berries has been further propelled by the increasing popularity of a variety of healthy snacking options, smoothies, among others, and the rising innovation in food products leading to its use by the food processing industry. According to the estimates by Ministerie van Landbouw, Natuur en Voedselkwaliteit which is the Dutch Ministry responsible for agricultural policy, animal welfare, fisheries, food policy, food safety, forestry, and natural conservation, a stable growth pertaining to frozen berries is expected to be experienced by the European market. Further, reportedly European imports of frozen grew every year by an average of 5.0% in value and 8.0% in volume to a value of €1.5 billion and a quantity of 935 thousand tons in 2018. Thus, the higher growth in volume than in value reported indicates a decrease in import prices over the last five years. Moreover, more than 50% of these European imports of frozen strawberries. Out of the total estimated 500 thousand tons of berries in the European market that was registered in 2018, The smaller shares are utilized by the retail and foodservice channels and the largest quantities are used by the fruit processing industry.
The already expanding retail distribution channels along with an increasing upswing in eCommerce due to COVID 19 which also reinforced the need for healthy consumption are expected to augment the growth of the frozen fruit market. For instance, in September 2019 it was reported that Food Forever Pty Ltd a company that is known to cater to a variety of foodservice and retail consumers across both Australia and New Zealand – has launched Rå which is essentially a new retail brand that offers frozen fruits in reusable and recyclable trays. The frozen chunks of raspberries, mango, blueberries, that were to be made commercially available are all certified as sustainably-grown by the Rainforest Alliance. Further Los Angele’s first vegan ice cream truck by Frozen Fruit Co. was reported to expand with retail options in September 2019. Another instance is that of the planned launch of frozen fruit bars reported in June 2020 which have been reportedly infused with adaptogens by a brand calls Beyond Better Foods LLC which is based out of New York. In August 2019 it was reported that Minneapolis-based retailer Target was to make Good & Gather products commercially available, which are inclusive of but not limited to frozen fruit, among others. In January 2019, it was reported that a local frozen fruit brand named Seal the Seasons has received authorization for distributing its products among retails which are based out of Arizona and California. According to the announcement, local frozen fruit will be made available in more than 3000 conventional and natural retailers. It has also been reported that it is the first company to frozen fruit which is regionally produced across retailers throughout the year. In April 2019, it was reported that multinational retail giant Tesco and Greenyard Frozen UK have entered into a strategic partnership to facilitate the supply of Tesco’s full range of frozen fruits, among others, leading to an increase in volume and make the widest frozen fruit portfolio commercially available to customers.