Global Non-Alcoholic Beer Market Size, Share, Opportunities, And Trends By Product (Alcohol-Free, Low Alcohol, Liquid), By Distribution Channel (Store Based, Non-Store Based), And By Geography - Forecasts From 2023 To 2028

  • Published : Mar 2023
  • Report Code : KSI061614507
  • Pages : 138

Non-Alcoholic Beers are exactly what their name implies: beers without alcohol. The non-alcoholic form, however, contains a small amount of alcohol; this is often made by dehydrating carbohydrates with yeast and other enzymes. Beer with no alcohol has a maximum alcohol concentration of 0.05 percent ABV; a beer that has been de-alcoholized has a maximum alcohol content of 0.5 percent; and beer that has been brewed with less alcohol has a maximum alcohol content of 1.2 percent. The market for non-alcoholic beers (NABs) is expanding as a consequence of rising health-conscious lifestyle trends, demography, stricter legislation, religious bans, and consumer preferences.

Consumers may choose alcohol-free alternatives like non-alcoholic beer as a result of rising risk. In addition, as consumers become more knowledgeable of the health risks connected with alcohol consumption, such as cancer and stroke, de-alcoholization practices will be enhanced.

De-alcoholization and limited fermentation techniques, which assist produce high-quality low-alcohol beverages, can both be used to generate this product. Governmental entities have also sought to encourage sustainable drinking by enacting beneficial regulations.

One of the main elements boosting product demand from online channels is the adoption of healthy lifestyles and the rapid improvement of technology. E-commerce platforms often provide buyers with sales incentives, discounts, and other advantages. According to the survey, these elements would support the online sales of alcohol-free beers along with the provision of better experiences for consumers adopting current hectic lifestyles. Changes in attitudes around consumption are a major factor in the general improvement of non-alcoholic options. Non-alcoholic beverages are ideal for situations where attentiveness is required, such as working lunches, late-night gatherings with colleagues, or the night before a strenuous workout.

To increase their market position, various market participants are concentrating on the introduction of new products, acquisitions, mergers, and other business tactics.

Growing health awareness among consumers to surge market expansion

In addition to the fact that alcohol may be hazardous to one's life, people are increasingly focusing on healthy alternatives. Indeed, one out of every five low- or no-alcohol goods marketed is used to swap out a soft drink.

These lower-alcohol beverages are providing customers with a lighter option because alcohol has more calories per gram than carbohydrates (7 vs. 4). For instance, Heineken 0.0 has 69 calories, compared to the 150 in the normal Heineken beer, and has fewer calories than certain heavier beers, which can have up to 400. (more than medium fries at Mcdonald's).

Other Japanese beers go a step further, such as Kirin Perfect Free, which has no carbs at all and is laced with dietary fibres that are water-soluble and help with digestion. Non-alcoholic beer has even been demonstrated to lessen inflammation and respiratory tract infection, topping off the caloric benefit.

Because of the increased risk of chronic liver inflammation and sickness, demand for these beverages is rising. The scarring brought on by this inflammation is called cirrhosis. Scar tissue grows and eventually destroys the liver. As the liver becomes more damaged, it has a harder time removing dangerous compounds from the body.

North America is projected to be the prominent market shareholder in the non-alcoholic beer market and is anticipated to continue throughout the forecast period.

The market for non-alcoholic beer in North America is expanding as a result of increased R&D spending to create better ales. Reverse osmosis is one of the efficient and ecological manufacturing techniques that local brewers have started using. They have also been aiming to increase product variety in terms of tastes, smells, and colors. Also, as the number of diabetic patients grows, more people will turn to healthier alcohol substitutes, which will spur product development in the area.

However, it is predicted that Asia Pacific will outperform all other regions during the forecast period because Asian nations like Japan, China, and India are the third-largest volume consumers of alcoholic and non-alcoholic beverages, providing significant potential growth for the non-alcoholic beer industry. In addition, the market is being driven by fast urbanization, rising income levels, and increasing consumer awareness of health issues, particularly in China, India, Thailand, etc.

Market Key Developments

  • In November 2022, With its $50 million investment in Athletic Brewing, Keurig Dr. Pepper received a minority equity share comparable to those of the brewery's other main investors, including TRB Advisors and Alliance Consumer Development. Athletic Brewing has raised almost $175 million to date.
  • In January 2021, a maker of non-alcoholic beer named UNLTD IPA just released a product with only 13 calories per bottle, is suitable for vegans, and is gluten-free. Similar to this, the non-alcoholic beer manufacturer Athletic Brewing Company has introduced All Out, an extremely dark stout with a full-bodied mouthfeel and toasty finish that is accentuated with coffee and bittersweet chocolate.


Global Non-Alcoholic Beer Market Scope:


Report Metric Details
 Growth Rate  CAGR during the forecast period
 Base Year  2021
 Forecast Period  2023 – 2028
 Forecast Unit (Value)  USD Billion
 Segments Covered Product, Distribution Channel, And Geography
 Regions Covered North America, South America, Europe, Middle East and Africa, Asia Pacific
 Companies Covered Heineken International B.V., Moscow Brewing Company, Anheuser-Busch InBev SA/NV, Krombacher Brauerei, Carlsberg, Big Drop Brewing Inc., Bernard Family Brewery Inc., Suntory Holdings Brewers, Krin Brewery Company
 Customization Scope Free report customization with purchase



  • By Product
    • Alcohol-Free
    • Low alcohol
    • Liquid
  • By Distribution Channel
    • Store Based
    • Non-Store Based
  • By Geography
    • North America
      • USA
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • Germany
      • UK
      • France
      • Spain
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • UAE
      • Israel
      • Others
    • Asia Pacific
      • China
      • Japan
      • South Korea
      • India
      • Taiwan
      • Thailand
      • Indonesia
      • Others


1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base, and Forecast Years Timeline


2.1. Research Data

2.2. Assumptions


3.1. Research Highlights


4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Force Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis


5.1. Introduction

5.2. Alcohol-Free

5.3. Low alcohol


6.1. Introduction

6.2. Store Based

6.3. Non-Store Based


7.1. Introduction

7.2. North America

7.2.1. United States

7.2.2. Canada

7.2.3. Mexico

7.3. South America

7.3.1. Brazil

7.3.2. Argentina

7.3.3. Others

7.4. Europe

7.4.1. United Kingdom

7.4.2. Germany

7.4.3. France

7.4.4. Spain

7.4.5. Others

7.5. The Middle East and Africa

7.5.1. Saudi Arabia

7.5.2. UAE

7.5.3. Israel

7.5.4. Others

7.6. Asia Pacific

7.6.1. Japan

7.6.2. China

7.6.3. India

7.6.4. South Korea

7.6.5. Indonesia

7.6.6. Thailand

7.6.7. Others


8.1. Major Players and Strategy Analysis

8.2. Emerging Players and Market Lucrativeness

8.3. Mergers, Acquisitions, Agreements, and Collaborations

8.4. Vendor Competitiveness Matrix


9.1. Heineken International B.V.

9.2. Moscow Brewing Company

9.3. Anheuser-Busch InBev SA/NV

9.4. Krombacher Brauerei

9.5. Carlsberg

9.6. Big Drop Brewing Inc.

9.7. Bernard Family Brewery Inc.

9.8. Suntory Holdings Brewers

9.9. Krin Brewery Company

Heineken International B.V.

Moscow Brewing Company

Anheuser-Busch InBev SA/NV

Krombacher Brauerei


Big Drop Brewing Inc.

Bernard Family Brewery Inc.

Suntory Holdings Brewers

Krin Brewery Company