The soft drinks market was evaluated at US$39.82 billion in the year 2018. Soft drinks were introduced in the market in substitution in order to change the hard-drinking habits of the early Americans. In addition, the growing requirements of the current consumers have led to the manufacturing of new types of soft drinks which include low-calorie, caffeine-free and soft drinks containing natural ingredients. Hence this has led to an increase in the popularity of soft drinks and would help fuel the market growth in the coming years. Furthermore, the growing population and the increased ability of consumers access to numerous products due to the expansion in the distribution channel are further expected to drive the market during the forecast period. Rising health concerns regarding excess intake of these drinks are expected as a restraining factor that may hinder the demand during the next five years.
Expansion of distribution channels.
Innovations in new types of soft drinks
Rising concerns regarding excess intake of these drinks.
Availability of substitutes
In August 2018, PepsiCo announced its partnership with an international company SodaStream Inc, which manufacturers sparkling water makers, in this partnership PepsiCo acquired $3.2 billion of all outstanding shares of SodaStream Inc.
In April 2018, Coca-Cola introduced a new soft drink Coca-Cola Plus®, which is said to be the first Coca-Cola that was approved by the Japanese Government as the Food Of Specified Health Use (FOSHU).
The major players profiled in the soft drinks market include The Coca-Cola Company, PepsiCo, Dr. Pepper/Seven Up Inc., Asahi Group Holdings, Ltd., Kirin Holdings Company Limited, The Heineken Company, Reed’s Inc., and Jones Soda Co.
The soft drinks market has been analyzed through the following segments:
By Distribution Channel
Middle East and Africa
1.1. Market Overview
1.2. Market Definition
1.3. Scope of the Study
1.6. Base, and Forecast Years Timeline
2. RESEARCH METHODOLOGY
2.1. Research Design
2.2. Secondary Sources
3. KEY FINDINGS
4. MARKET DYNAMICS
4.1. Market Segmentation
4.2. Market Drivers
4.3. Market Restraints
4.4. Market Opportunities
4.5. Porter’s Five Forces Analysis
4.5.1. Bargaining Power of Suppliers
4.5.2. Bargaining Power of Buyers
4.5.3. Threat of New Entrants
4.5.4. Threat of Substitutes
4.5.5. Competitive Rivalry in the Industry
4.6. Life Cycle Analysis - Regional Snapshot
4.7. Market Attractiveness
5. SOFT DRINKS MARKET BY TYPE
6. SOFT DRINKS MARKET BY PACKAGING
6.3. Soda Fountain
7. SOFT DRINKS MARKET BY DISTRIBUTION CHANNEL
8. SOFT DRINKS MARKET BY GEOGRAPHY
8.1. North America
8.2. South America
8.3.3. United Kingdom
8.4. Middle East and Africa
8.4.1. Saudi Arabia
8.5. Asia Pacific
8.5.3. South Korea
9. COMPETITIVE INTELLIGENCE
9.1. Competitive Benchmarking and Analysis
9.2. Recent Investments and Deals
9.3. Strategies of Key Players
10. COMPANY PROFILES
10.1. The Coca-Cola Company
10.3. Dr. Pepper/Seven Up Inc.
10.4. Asahi Group Holdings, Ltd.
10.5. Kirin Holdings Company Limited
10.6. The Heineken Company
10.7. Reed’s Inc.
10.8. Jones Soda Co.
10.9. National Beverage Corp.
10.10. Arizona Beverage Company
LIST OF FIGURES
LIST OF TABLES
The Coca-Cola Company
Dr. Pepper/Seven Up Inc.
Asahi Group Holdings, Ltd.
Kirin Holdings Company Limited
The Heineken Company
Jones Soda Co.
National Beverage Corp.
Arizona Beverage Company
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