The global beer market is evaluated at US$148.073 billion for the year 2020 and is projected to grow at a CAGR of 4.22% to reach a market size of US$197.805 billion by the year 2027.

Beer is a widely consumed alcoholic beverage around the world. It's made by the fermentation of cereal, water, grains, and yeast for a specific amount of time. Herbs and fruits are frequently added to the drink to give it a distinctive taste and fragrance. Beer has an alcohol concentration that ranges from less than 3% to 40% by volume (ABV), depending on the style and ingredients used in the formulation.  When consumed in moderation, beer has been demonstrated to help reduce heart and circulatory system diseases such as atherosclerosis, angina, stroke, and heart attack.

Beer, when compared to other alcoholic beverages, has a significant market share and is growing in popularity among millennials and Gen Z, thanks to its diverse formulations, flavors, and taste offerings. Initially, flavored beer was primarily consumed in Europe and North America, but demand for it has been expanding tremendously around the world in recent years, significantly benefiting the total beer industry. The introduction of innovative brewing technologies in developing nations has also had a positive impact on consumption habits. Furthermore, customers are increasingly seeking novel, varied, and delicious products on the market, which is driving the expansion of the beer market.

The global beer market is being driven by several primary reasons, including an increase in the number of breweries around the world and an increase in global beer demand. Additionally, the popularity of low-alcohol beverages has risen steadily, and revenues of no-alcohol and limited beer have increased in conjunction with the growing demand from health-conscious consumers. Changing consumer tastes as a result of the new products are also predicted to boost market expansion over the forecast period. Another motivator is that low-alcohol beers are now less expensive than high-alcohol counterparts, particularly those with an ABV of 2.8 percent or less. . The situation is particularly prevalent in European countries such as Sweden, where brewers are attempting to improve the low alcohol by-product. However, provincial legislation restricting beer promotion stifles the entire market's expansion.

Lager, ale, stout, porter, malt, and others are the different types of beer available. The lager segment accounts for a large portion of the beer market. However, the ale segment is expected to develop at the fastest CAGR throughout the beer market projection period. Lager is among the most widely consumed beers on the planet. Furthermore, the bottom-fermentation processes used to brew it keep lager beer fresh.

The beer industry is segmented into glass, metal cans, and various container types. The glass segment has the highest market share and is predicted to increase at a healthy CAGR over the forecast period. Glass bottle packaging will continue to be in high demand as consumers' first option for dependable, healthy, sustainable, and quality beer. Because glass is strong, non-porous, heat-resistant, and oxygen-impervious, it preserves and displays beer’s flavor precisely as intended, which is why people prefer beer in glass bottles.

One of the most efficient sales channels for serving beer around the world is the off-trade distribution route. Consumers in various economies are cost-conscious, and they will not pay extra to drink beer in pubs, bars, or other on-trade venues. A supermarket, wine shops, specialty stores, and others make up the off-trade channel, which sells products at a lower price than on-trade channels.

The largest proportion is projected to be held by Europe. Beer is an important part of the culture in many European countries. The European Union is one of the world's most important beer-producing regions. As per The Brewers of Europe, 368,682 hectoliters of beer were consumed in 2019, brewed by 11,048 breweries across Europe. The second-largest market is Asia Pacific. For beer producers and manufacturers around the world, the region offers enormous potential. Countries like India, China, Australia, and others are leading the regional market, where beer consumption is on the rise.

COVID-19 Impact on Global Beer Market

The influence of the COVID-19 epidemic on the beer market can be seen in the rise in costs for products made in the United States or imported from other countries. The surge in pricing is linked to a disrupted supply chain, which has raised both raw material costs and end-product transportation costs due to limited raw material availability caused by production halts and manpower shortages in developing countries. However, the market has risen in recent times as consumers have shifted their preferences toward in-home drinking while bars, taverns, and restaurants have closed. Similarly, the demand for cans and pints of beer has been overwhelming, owing to factors like ease and convenience.

Recent Development

Stella Artois Unfiltered was introduced by Anheuser Busch InBev in February 2022. Stella Artois is available in six- and twelve-packs of 33cl and 66cl individual cans with a 4.6 percent alcohol by volume.

Heineken altered the style of the Heineken Original and introduced new slim cans in March 2021. The slim cans come in 12 oz. sizes. The previous 12-oz. cans were replaced on the shelves by the new 6-packs, 12-packs, 18-packs, and 24-packs, each with a 5.0 percent ABV per 12oz. serving.

Carlsberg introduced a new beer bottle in February 2021 that lowered the carbon footprint of glass bottles by 90%.

Global Beer Market Scope:

Report Metric	Details
Market size value in 2020	US$148.073 billion
Market size value in 2027	US$197.805 billion
Growth Rate	CAGR of 4.22% from 2020 to 2027
Base year	2020
Forecast period	2022–2027
Forecast Unit (Value)	USD Billion
Segments covered	Type, Packaging, Distribution Channel, And Geography
Regions covered	North America, South America, Europe, Middle East and Africa, Asia Pacific
Companies covered	Anheuser-Busch InBev, Beijing Enterprises Holdings Limited, Carlsberg Group, Diageo PLC, Dogfish Head Craft Brewery Inc, Heineken Holding NV, Squatters Pubs and Craft Beers, Sierra Nevada Brewing Co, The Boston Beer Company, Inc, United Breweries Limited
Customization scope	Free report customization with purchase

 

Market Segmentation

• By Type
  • Lager
  • Ale
  • Stouts
  • Others
• By Packaging
  • Bottle
  • Can
• By Distribution Channel
  • On-trade
  • Off-trade
• By Geography
  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • Russia
    • Germany
    • UK
    • Spain
    • Poland
    • France
    • Italy
    • Others
  • The Middle East and Africa
    • Middle East
    • South Africa
    • Namibia
    • Rest of Africa
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Vietnam
    • Thailand
    • Australia
    • Philippines
    • Others

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Frequently Asked Questions (FAQs)

Q1. What will be the beer market size by 2027?
A1. The beer market is projected to reach a total market size of US$197.805 billion by 2027. 

Q2. What is the size of the global beer market?
A2. Beer Market was valued at US$148.073 billion in 2020. 

Q3. What are the growth prospects for the beer market?
A3. The global beer market is projected to grow at a CAGR of 4.22% during the forecast period. 

Q4. Which region holds the largest share in the global beer market?
A4. Europe holds a significant share in the global beer market.

Q5. What factors are anticipated to drive the beer market growth?
A5. The global beer market is being driven by several primary reasons, including an increase in the number of breweries around the world and an increase in global beer demand.

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