The global squash drinks market is estimated to grow at a CAGR of 3.67%, attaining US$1.293 billion by 2030 from US$1.080 billion in 2025.
The squash drinks market will grow significantly in the coming years. The drinks are widely popular and a substitute for alcoholic beverages. The squash syrup is formed from the fruit and has a specific concentration. The sugar is added during processing and manufacturing, but with the changing consumer preferences, non-sugar syrups are also provided. It also contains various colors and additional flavors, depending on the type.
Squash drinks are becoming widely popular because of their quality and varied tastes. Natural, no-sugar squash-based products provide numerous nutritional benefits. Diabetic patients use it, as some squash varieties do not contain added sugar. It can blend with any beverage easily. In traditional squash products, ginger and herb extracts are added to improve the quality and taste of the product. With the changing lifestyle and rising income, squash drinks will register considerable growth in the future.
There has been a significant change in consumer behavior in the beverage industry. Manufacturers and corporations are investing substantial money in the squash syrup business. There has been considerable growth in product innovation and R&D. Consumer choices vary, and there is a huge demand for innovative and clean-based products. There has been a substantial enhancement in the traditional squash drinks segment. Manufacturers are investing in premium-based squash beverages as a substitute for alcoholic beverages.
Various natural and fresh flavors have been introduced in the market. Natural squash products are expected to register significant growth in the future. Health has become a crucial part of consumer options regarding investment and purchase. There has also been a surge in natural ingredients-based drinks that contain minimum sugar and flower-fruit-based ingredients like herbs, botanicals, and elderflower. Corporations have put substantial capital into expanding their portfolio with various varieties of soft drinks. Squash flavors like spicy, salty, and fruity have considerable demand in the market. Diabetic patients and health-conscious consumers adopt natural and sugar-free drinks. There is also a considerable demand for added sugar segments, which are widely popular among millennials and children. The added sugar syrups are also used to sweeten beverages such as milk and water. There are a plethora of squash syrup flavors available in the market. Companies have innovated their marketing strategies to reach every section of society. They are investing in movie stars, sportspeople, and health enthusiasts to expand their reach.
The demand for blended squash drinks is expected to surge in the future. These drinks are used in hotels, restaurants, clubs, and homes. It comes in various flavors, and blending squash syrup with any other beverage is easier. Consumers have different preferences, and hence, manufacturers are attempting to innovate. Regular drinks come in a single flavor and are served to the consumer as a drink. They have already developed their properties so that regular squash drinks will have a decent demand in the coming years.
Online sales will continue to surge as more manufacturers connect directly with consumers. There is a significant investment in the e-commerce industry that will continue to grow. Retail segments hold a considerable market share, with hypermarkets, supermarkets, and convenience stores having a significant variety and number of squash-based products. Consumers purchase directly from retail as the different varieties of squash drinks are easily available.
The Asia Pacific region is expected to hold a significant market share. This is due to the substantial number of corporations and health enthusiasts in the region. The Asia-Pacific region will grow significantly in the coming years because of rising incomes and consumer preferences. Many local players contribute a lot to the squash industry’s expansion. With the large population and the surge in the usage of non-alcoholic beverages, the Asia Pacific region is expected to grow exponentially.
| Report Metric | Details |
|---|---|
| Study Period | 2021 to 2031 |
| Historical Data | 2021 to 2024 |
| Base Year | 2025 |
| Forecast Period | 2026 – 2031 |
| Report Metric | Details |
| Squash Drinks Market Size in 2025 | US$1.080 billion |
| Squash Drinks Market Size in 2030 | US$1.293 billion |
| Growth Rate | CAGR of 3.67% |
| Study Period | 2020 to 2030 |
| Historical Data | 2020 to 2023 |
| Base Year | 2024 |
| Forecast Period | 2025 – 2030 |
| Forecast Unit (Value) | USD Billion |
| Segmentation |
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| Geographical Segmentation | North America, South America, Europe, Middle East and Africa, Asia Pacific |
| List of Major Companies in the Squash Drinks Market |
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| Customization Scope | Free report customization with purchase |
The global squash drinks market is segmented and analyzed as given below: