Sports Drink Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Type (Hypotonic, Isotonic, Hypertonic), By Age Group (Below 20 Years, 20-40 Years, Above 40 Years), By Packaging (Pet Bottles, Cans), By Distribution Channel (Online, Offline), And By Geography - Forecasts From 2020 To 2025

Published:  Apr 2021 Report Code: KSI061611646 Pages: 114

The global sports drink market is expected to grow at a CAGR of 4.48% over the forecast period to reach a total market size of US$31.976 billion by 2025, increasing from US$24.581 billion in 2019. Sports drinks are functional drinks specifically designed to help athletes and other active people hydrate before, during, and after exercise (source: British Soft Drinks Association). Sports drink are widely available and are preferred among athletes as they contain water and electrolytes like sodium and potassium which needs replenishment when the body loses water and electrolytes after a heavy workout or sports activity. Growing health awareness including the importance of hydration in the human body is one of the major drivers driving the growth of the global sports drink market. However, concerns regarding the excessive intake of sports drink leading to the possibility of teeth erosion may have a significant impact on restraining the market growth among the end-users.

Expanding the sports industry coupled with the increasing number of sports events is driving the growth of the market during the forecast period

The number of sports events has been increasing globally as there is increasing investment in the sports industry over the years. The number of sports events that are being broadcast has also risen dramatically and is expected to increase even more which is compelling the market players to invest more in the sports industry during the forecast period. In fact, according to the Chinese Athletic Association, 328 marathons with 2.8 million runners were held in China in 2017 alone compared with only twenty-two races in 2011, in which the total number of running events increased to 1102 races. Furthermore, due to the increasing number of sports events, there is increasing investment in sports drinks by major market players in form of promotion and new product launches which is further anticipated to propel the market growth opportunities in the coming years. 

Also, the sports industry in Japan is growing at a good pace. With the country set to stage the Rugby World Cup in 2019 and the Olympics in 2020 (which is now postponed due to the COVID-19 pandemic), the government and private players are increasingly focusing on expanding sporting activity and infrastructure in the country, and also promoting Japanese sports oversees. For instance, in July 2018, the Ministry of Economy, Trade, and Industry (METI), Japan Sports Agency, Japan External Trade Organization (JETRO), and Japan Sports Council collaborated for popularizing Japanese sports and promotion of sports industry overseas.

sports drink market

Expanding retailing business-like convenience stores

In recent years, convenience and departmental stores with supermarkets have witnessed an increase in sales. The development and growth of convenience stores and other retail businesses are directly related to economic growth and the speed of urbanization which is projected to propel the market over the forecast period. Besides, with the growing number of smartphone users, time spent on the internet is also increased that driving the growth of e-commerce platforms which is also opening the scope of distribution of the sports drink.

North America is holding a significant share in the market

By geography, the sports drink market is segmented as North America, South America, Europe, the Middle East and Africa, and the Asia Pacific. North America is expected to hold a significant share in the market owing to the presence of major players coupled with the growing number of product launches in countries like the Canada and United States. In addition, a growing health-conscious population coupled with changing lifestyles are the factors boosting the demand for the product, and the rising availability of a variety of flavors is further expected to drive the market in the region. 

The Asia Pacific region is holding huge growth potential due to the presence of a significant young population in the region. Good growth of the sports industry in countries like China and Japan is playing an important role in the burgeoning demand for sports drinks and the region is also expected to hold major sports events in the coming years which is further boosting the demand for sports drinks. Growing consumer awareness regarding the health benefits of sports drinks coupled with the product development of organic sports drinks has also triggered market growth opportunities in the region over the forecast period. Furthermore, rising disposable incomes and living standards are encouraging Chinese and Indians to adopt the Western lifestyle.

Competitive Insights

Prominent key market players in the sports drink market include PepsiCo Inc., The Coca-Cola Company, SoBe, Danone S.A., Britvic PLC, Steric Trading Pty Ltd, Lucozade Ribena Suntory, BA Sports Nutrition, LLC, Otsuka Pharmaceutical Co., Ltd and Fraser and Neave, Limited. The number of players in the sports drink market is large and growing with the opportunity to generate significant revenues as a result of growing demand. Key players in the market are seen to adopt differentiated strategies and are either looking to expand their market portfolio with investments in the development of the new product line, or some companies are opting for mergers, acquisitions, and strategic partnerships to expand their market presence and/or expand their product line. In addition, market players are investing heavily in research and development and product launch of innovative, organic, and other flavored sports drinks in the market. For instance, In April 2019, Coca-cola will launch its global sports drink brand PowerAde in India by June ahead of the ICC World Cup in order to compete with PepsiCo’s Gatorade. Also, In August 2018, Coca-cola announced it had purchased a stake in sports drink BodyArmor, making the latest move to diversify its beverage portfolio. Major market players in the global sports drink market have been covered along with their relative competitive position and strategies. The report also mentions recent deals and investments of different market players over the last few years. The company profiles section details the business overview, financial performance (public companies) for the past few years, key products and services being offered along with the recent deals and investments of this important player in the global sports drink market.

Sports Drink Market Scope:

Report Metric Details
 Market size value in 2019  US$24.581 billion
 Market size value in 2025  US$31.976 billion
 Growth Rate  CAGR of 4.48% from 2019 to 2025
 Base year  2019
 Forecast period  2020–2025
 Forecast Unit (Value)  USD Billion
 Segments covered  Type, Age group, Packaging, Distribution Channel, And Geography
 Regions covered  North America, South America, Europe, Middle East and Africa, Asia Pacific
 Companies covered PepsiCo Inc., The Coca-Cola Company, SoBe, Danone S.A., Britvic PLC, Steric Trading Pty Ltd, Lucozade Ribena Suntory, BA Sports Nutrition, LLC, Otsuka Pharmaceutical Co., Ltd., Fraser and Neave, Limited
 Customization scope  Free report customization with purchase

 

Segmentation:

  • By Type
    • Hypotonic
    • Isotonic
    • Hypertonic
  • By Age group
    • Below 20 years
    • 20-40 years
    • Above 40 years
  • By Packaging
    • Pet Bottles
    • Cans
  • By Distribution Channel
    • Online
    • Offline
      • Supermarkets
      • Convenience stores
      • Others
  • By Geography
    • North America
      • USA
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • UK
      • Germany
      • France
      • Spain
      • Italy
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • South Africa
      • Others
    • Asia Pacific
      • Japan
      • China
      • India
      • South Korea
      • Others

Frequently Asked Questions (FAQs)

Q1. What will be the sports drink market size by 2025?
A1. The global sports drink market is expected to reach a total market size of US$31.976 billion in 2025. 


Q2. What are the growth prospects for the sports drink market?
A2. The sports drink market is expected to grow at a CAGR of 4.48% over the forecast period. 


Q3. What is the size of the global sports drink market?
A3. Sports Drink Market was valued at US$24.581 billion in 2019. 


Q4. What factors are anticipated to drive the sports drink market growth?
A4. Growing health awareness including the importance of hydration in the human body is one of the major drivers driving the growth of the global sports drink market. 


Q5. Which region holds the largest market share in the sports drink market?
A5. North America is expected to hold a significant share in the sports drink market.

1. Introduction
1.1. Market Definition
1.2. Market Segmentation
 
2. Research Methodology
2.1. Research Data
2.2. Assumptions
 
3. Executive Summary
3.1. Research Highlights
 
4. Market Dynamics
4.1. Market Drivers
4.2. Market Restraints
4.3. Porters Five Forces Analysis
4.3.1. Bargaining Power of Suppliers
4.3.2. Bargaining Power of Buyers
4.3.3. Threat of New Entrants
4.3.4. Threat of Substitutes
4.3.5. Competitive Rivalry in the Industry
4.4. Industry Value Chain Analysis
 
5. Sports Drink Market Analysis, By Type
5.1. Introduction
5.2. Hypotonic
5.3. Isotonic
5.4. Hypertonic
 
6. Sports Drink Market Analysis, By Age Group
6.1. Introduction
6.2. Below 20 years
6.3. 20-40 years
6.4. Above 40 years
 
7. Sports Drink Market Analysis, By Packaging
7.1. Introduction
7.2. Pet Bottles
7.3. Cans
 
8. Sports Drink Market Analysis, By Distribution Channel
8.1. Introduction
8.2. Online
8.3. Offline
8.3.1. Supermarkets
8.3.2. Convenience stores 
8.3.3. Others
 
9. Sports Drink Market Analysis, By Geography
9.1. Introduction
9.2. North America (US$ Million)
9.2.1. North America Sports drink Market, By Type, 2019 to 2025 (US$ Million) 
9.2.2. North America Sports drink Market, By Age Group, 2019 to 2025 (US$ Million) 
9.2.3. North America Sports drink Market, By Packaging, 2019 To 2025 (US$ Million) 
9.2.4. North America Sports drink Market, By Distribution Channel, 2019 To 2025 (US$ Million) 
9.2.5. By Country
9.2.5.1. United States (US$ Million) 
9.2.5.1.1. By Type
9.2.5.1.2. By Age Group
9.2.5.1.3. By Packaging
9.2.5.1.4. By Distribution Channel
9.2.5.2. Canada (US$ Million) 
9.2.5.2.1. By Type
9.2.5.2.2. By Age Group
9.2.5.2.3. By Packaging
9.2.5.2.4. By Distribution Channel
9.2.5.3. Mexico (US$ Million)
9.2.5.3.1. By Type
9.2.5.3.2. By Age Group
9.2.5.3.3. By Packaging
9.2.5.3.4. By Distribution Channel
9.3. South America (US$ Million) 
9.3.1. South America Sports drink Market, By Type, 2019 to 2025 (US$ Million) 
9.3.2. South America Sports drink Market, By Age Group, 2019 to 2025 (US$ Million) 
9.3.3. South America Sports drink Market, By Packaging, 2019 To 2025 (US$ Million) 
9.3.4. South America Sports drink Market, By Distribution Channel, 2019 To 2025 (US$ Million) 
9.3.5. By Country
9.3.5.1. Brazil (US$ Million)
9.3.5.1.1. By Type
9.3.5.1.2. By Age Group
9.3.5.1.3. By Packaging
9.3.5.1.4. By Distribution Channel
9.3.5.2. Argentina (US$ Million) 
9.3.5.2.1. By Type
9.3.5.2.2. By Age Group
9.3.5.2.3. By Packaging
9.3.5.2.4. By Distribution Channel
9.3.5.3. Others
9.4. Europe (US$ Million) 
9.4.1. Europe Sports drink Market, By Type, 2019 to 2025 (US$ Million) 
9.4.2. Europe Sports drink Market, By Age Group, 2019 to 2025 (US$ Million) 
9.4.3. Europe Sports drink Market, By Packaging, 2019 to 2025 (US$ Million) 
9.4.4. Europe Sports drink Market, By Distribution Channel, 2019 To 2025 (US$ Million) 
9.4.5. By Country
9.4.5.1. UK (US$ Million)
9.4.5.1.1. By Type
9.4.5.1.2. By Age Group
9.4.5.1.3. By Packaging
9.4.5.1.4. By Distribution Channel
9.4.5.2. Germany (US$ Million)
9.4.5.2.1. By Type
9.4.5.2.2. By Age Group
9.4.5.2.3. By Packaging
9.4.5.2.4. By Distribution Channel
9.4.5.3. France (US$ Million) 
9.4.5.3.1. By Type
9.4.5.3.2. By Age Group
9.4.5.3.3. By Packaging
9.4.5.3.4. By Distribution Channel
9.4.5.4. Spain (US$ Million) 
9.4.5.4.1. By Type
9.4.5.4.2. By Age Group
9.4.5.4.3. By Packaging
9.4.5.4.4. By Distribution Channel
9.4.5.5. Italy (US$ Million)
9.4.5.5.1. By Type
9.4.5.5.2. By Age Group
9.4.5.5.3. By Packaging
9.4.5.5.4. By Distribution Channel
9.4.5.6. Others
9.5. Middle East and Africa (US$ Million) 
9.5.1. Middle East and Africa Sports drink Market, By Type, 2019 to 2025 (US$ Million) 
9.5.2. Middle East and Africa Sports drink Market, By Age Group, 2019 to 2025 (US$ Million) 
9.5.3. Middle East and Africa Sports drink Market, By Packaging, 2019 to 2025 (US$ Million) 
9.5.4. Middle East and Africa Sports drink Market, By Distribution Channel, 2019 To 2025 (US$ Million) 
9.5.5. By Country
9.5.5.1. Saudi Arabia (US$ Million) 
9.5.5.1.1. By Type
9.5.5.1.2. By Age Group
9.5.5.1.3. By Packaging
9.5.5.1.4. By Distribution Channel
9.5.5.2. South Africa (US$ Million)
9.5.5.2.1. By Type
9.5.5.2.2. By Age Group
9.5.5.2.3. By Packaging
9.5.5.2.4. By Distribution Channel
9.5.5.3. Others
9.6. Asia Pacific (US$ Million)
9.6.1. Asia Pacific Sports drink Market, By Type, 2019 to 2025 (US$ Million) 
9.6.2. Asia Pacific Sports drink Market, By Age Group, 2019 to 2025 (US$ Million) 
9.6.3. Asia Pacific Sports drink Market, By Packaging, 2019 to 2025 (US$ Million) 
9.6.4. Asia Pacific Sports drink Market, By Distribution Channel, 2019 To 2025 (US$ Million) 
9.6.5. By Country
9.6.5.1. Japan (US$ Million) 
9.6.5.1.1. By Type
9.6.5.1.2. By Age Group
9.6.5.1.3. By Packaging
9.6.5.1.4. By Distribution Channel
9.6.5.2. China (US$ Million)
9.6.5.2.1. By Type
9.6.5.2.2. By Age Group
9.6.5.2.3. By Packaging
9.6.5.2.4. By Distribution Channel
9.6.5.3. India (US$ Million)
9.6.5.3.1. By Type
9.6.5.3.2. By Age Group
9.6.5.3.3. By Packaging
9.6.5.3.4. By Distribution Channel
9.6.5.4. South Korea (US$ Million)
9.6.5.4.1. By Type
9.6.5.4.2. By Age Group
9.6.5.4.3. By Packaging
9.6.5.4.4. By Distribution Channel
9.6.5.5. Others
 
10. Competitive Environment and Analysis
10.1. Major Players and Strategy Analysis
10.2. Emerging Players and Market Lucrativeness
10.3. Mergers, Acquisitions, Agreements, and Collaborations
10.4. Vendor Competitiveness Matrix
 
11. Company Profiles 
11.1. PepsiCo Inc.
11.2. The Coca-Cola Company
11.3. SoBe
11.4. Danone S.A.
11.5. Britvic PLC
11.6. Steric Trading Pty Ltd
11.7. Lucozade Ribena Suntory
11.8. BA Sports Nutrition, LLC
11.9. Otsuka Pharmaceutical Co., Ltd.
11.10. Fraser and Neave, Limited

PepsiCo Inc.

The Coca-Cola Company

SoBe

Danone S.A.

Britvic PLC

Steric Trading Pty Ltd

Lucozade Ribena Suntory

BA Sports Nutrition, LLC

Otsuka Pharmaceutical Co., Ltd.

Fraser and Neave, Limited

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