Sports Drink Market Size, Share, Opportunities, And Trends By Type (Hypotonic, Isotonic, Hypertonic), By Age Group (Below 20 Years, 20-40 Years, Above 40 Years), By Packaging (Pet Bottles, Cans), By Distribution Channel (Online, Offline), And By Geography - Forecasts From 2024 To 2029

  • Published : Feb 2024
  • Report Code : KSI061611646
  • Pages : 140

The sports drink market is projected to grow at a CAGR of 8.50% over the forecast period, increasing from US$29.411 billion in 2022 to reach US$52.069 billion by 2029.

Sports drinks are functional drinks specifically designed to help athletes and other active people hydrate before, during, and after exercise (source: British Soft Drinks Association). Sports drinks are widely available and are preferred among athletes as they contain water and electrolytes like sodium and potassium, which provide replenishment when the body loses water and electrolytes after a heavy workout or sports activity. Growing health awareness, including the importance of hydration in the human body, is one of the major drivers driving the global sports drink market growth. However, concerns regarding the excessive intake of sports drinks leading to the possibility of tooth erosion may have a significant impact on restraining the market growth among the end-users.

MARKET DRIVERS: 

  • Increasing number of sports events.

The number of sports events has been increasing globally as there has been increasing investment in the sports industry over the years. The number of sports events that are being broadcast has also risen dramatically and is expected to increase even more, which is compelling the market players to invest more in the sports industry during the forecast period. Furthermore, due to the increasing number of sports events, there is increasing investment in sports drinks by major market players in the form of promotions and new product launches, which is further anticipated to propel the market growth opportunities in the coming years.

Furthermore, the sports industry in Japan is growing at a good pace, and the government and private players are increasingly focusing on expanding sporting activity and infrastructure in the country and also promoting Japanese sports overseas. This rise in the sports industry is expected to increase demand for sports drinks, hence augmenting the market growth.

  • Rise in retail businesses.

In recent years, convenience and department stores with supermarkets have witnessed an increase in sales. The development and growth of convenience stores and other retail businesses are directly related to economic growth and the speed of urbanization which are projected to propel the market over the forecast period. Besides, with the growing number of smartphone users, time spent on the internet has also increased, driving the growth of e-commerce platforms, which is also expanding the scope of distribution of sports drinks.

The North American sports drink market is anticipated to grow significantly.

By geography, the sports drink market is segmented as North America, South America, Europe, the Middle East, Africa, and the Asia Pacific. The North American market is expected to hold a significant share of the market owing to the presence of major players coupled with the growing number of product launches in countries like Canada and the United States. In addition, a growing health-conscious population coupled with changing lifestyles are the factors boosting the demand for the product, and the rising availability of a variety of flavors is further expected to drive the market in the region.

Furthermore, the Asia Pacific region holds huge growth potential due to the presence of a significant young population. The good growth of the sports industry in countries like China and Japan is playing an important role in the burgeoning demand for sports drinks. The region is also expected to hold major sports events in the coming years, which is further boosting the demand for sports drinks. Growing consumer awareness regarding the health benefits of sports drinks coupled with the product development of organic sports drinks has also triggered market growth opportunities in the region over the forecast period. Additionally, rising disposable incomes and living standards are encouraging Chinese and Indians to adopt the Western lifestyle.

Key Developments:

  • In September 2023, BODYARMOR Sports Nutrition announced that it would be expanding and distributing its premium sports drink products overseas for the first time in the brand's history. BODYARMOR will be accessible throughout all of Canada starting in January 2024, including major cities like Toronto, Montreal, Ottawa, Vancouver, Calgary, and Edmonton.

Sports Drink Market Scope:

 

Report Metric Details
Market Size Value in 2022 US$29.411 billion
Market Size Value in 2029 US$52.069 billion
Growth Rate CAGR of 8.50% from 2022 to 2029
Base Year 2022
Forecast Period 2024 – 2029
Forecast Unit (Value) USD Billion
Segments Covered
  • Type
  • Age group
  • Packaging
  • Distribution Channel
  • Geography
Companies Covered
  • PepsiCo Inc.
  • The Coca-Cola Company
  • SoBe
  • Danone S.A.
  • Britvic PLC
  • And more
Regions Covered North America, South America, Europe, Middle East and Africa, Asia Pacific
Customization Scope Free report customization with purchase

 

Segmentation:

  • By Type
    • Hypotonic
    • Isotonic
    • Hypertonic
  • By Age group
    • Below 20 years
    • 20-40 years
    • Above 40 years
  • By Packaging
    • Pet Bottles
    • Cans
  • By Distribution Channel
    • Online
    • Offline
  • By Geography
    • North America
      • USA
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • UK
      • Germany
      • France
      • Spain
      • Italy
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • South Africa
      • Others
    • Asia Pacific
      • Japan
      • China
      • India
      • South Korea
      • Thailand
      • Taiwan
      • Indonesia
      • Others
 

Frequently Asked Questions (FAQs)

The global sports drink market is projected to grow at a CAGR of 8.50% during the forecast period.
The sports drink market is projected to reach a market size of US$52.069 billion by 2029.
Sports Drink Market was valued at US$29.411 billion in 2022.
North America is expected to hold a significant share of the sports drink market.
Growing health awareness, including the importance of hydration in the human body, is one of the major drivers driving the global sports drink market growth.

1. INTRODUCTION

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base, and Forecast Years Timeline

1.8. Key Benefits to the stakeholder

2. RESEARCH METHODOLOGY  

2.1. Research Design

2.2. Research Processes

3. EXECUTIVE SUMMARY

3.1. Key Findings

3.2. CXO Perspective

4. MARKET DYNAMICS

4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

4.5. Russia-Ukraine War Impact Analysis

5. SPORTS DRINK MARKET BY TYPE

5.1. Introduction

5.2. Hypotonic

5.2.1. Market Trends and Opportunities

5.2.2. Growth Prospects

5.2.3. Geographic Lucrativeness

5.3. Isotonic

5.3.1. Market Trends and Opportunities

5.3.2. Growth Prospects

5.3.3. Geographic Lucrativeness

5.4. Hypertonic

5.4.1. Market Trends and Opportunities

5.4.2. Growth Prospects

5.4.3. Geographic Lucrativeness

6. SPORTS DRINK MARKET BY AGE GROUP

6.1. Introduction

6.2. Below 20 years

6.2.1. Market Trends and Opportunities

6.2.2. Growth Prospects

6.2.3. Geographic Lucrativeness

6.3. 20-40 years

6.3.1. Market Trends and Opportunities

6.3.2. Growth Prospects

6.3.3. Geographic Lucrativeness

6.4. Above 40 years

6.4.1. Market Trends and Opportunities

6.4.2. Growth Prospects

6.4.3. Geographic Lucrativeness

7. SPORTS DRINK MARKET BY PACKAGING

7.1. Introduction

7.2. Pet Bottles

7.2.1. Market Trends and Opportunities

7.2.2. Growth Prospects

7.2.3. Geographic Lucrativeness

7.3. Cans

7.3.1. Market Trends and Opportunities

7.3.2. Growth Prospects

7.3.3. Geographic Lucrativeness

8. SPORTS DRINK MARKET BY DISTRIBUTION CHANNEL

8.1. Introduction

8.2. Online

8.2.1. Market Trends and Opportunities

8.2.2. Growth Prospects

8.2.3. Geographic Lucrativeness

8.3. Offline

8.3.1. Market Trends and Opportunities

8.3.2. Growth Prospects

8.3.3. Geographic Lucrativeness

9. SPORTS DRINK MARKET BY GEOGRAPHY

9.1. Introduction

9.2. North America

9.2.1. By Type

9.2.2. By Age Group

9.2.3. By Packaging

9.2.4. By Distribution Channel

9.2.5. By Country

9.2.5.1. USA

9.2.5.1.1. Market Trends and Opportunities

9.2.5.1.2. Growth Prospects

9.2.5.2. Canada

9.2.5.2.1. Market Trends and Opportunities

9.2.5.2.2. Growth Prospects

9.2.5.3. Mexico

9.2.5.3.1. Market Trends and Opportunities

9.2.5.3.2. Growth Prospects

9.3. South America

9.3.1. By Type

9.3.2. By Age Group

9.3.3. By Packaging

9.3.4. By Distribution Channel

9.3.5. By Country

9.3.5.1. Brazil

9.3.5.1.1. Market Trends and Opportunities

9.3.5.1.2. Growth Prospects

9.3.5.2. Argentina

9.3.5.2.1. Market Trends and Opportunities

9.3.5.2.2. Growth Prospects

9.3.5.3. Others

9.3.5.3.1. Market Trends and Opportunities

9.3.5.3.2. Growth Prospects

9.4. Europe

9.4.1. By Type

9.4.2. By Age Group

9.4.3. By Packaging

9.4.4. By Distribution Channel

9.4.5. By Country

9.4.5.1. UK

9.4.5.1.1. Market Trends and Opportunities

9.4.5.1.2. Growth Prospects

9.4.5.2. Germany

9.4.5.2.1. Market Trends and Opportunities

9.4.5.2.2. Growth Prospects

9.4.5.3. France

9.4.5.3.1. Market Trends and Opportunities

9.4.5.3.2. Growth Prospects

9.4.5.4. Spain

9.4.5.4.1. Market Trends and Opportunities

9.4.5.4.2. Growth Prospects

9.4.5.5. Italy

9.4.5.5.1. Market Trends and Opportunities

9.4.5.5.2. Growth Prospects

9.4.5.6. Others

9.4.5.6.1. Market Trends and Opportunities

9.4.5.6.2. Growth Prospects

9.5. Middle East and Africa

9.5.1. By Type

9.5.2. By Age Group

9.5.3. By Packaging

9.5.4. By Distribution Channel

9.5.5. By Country

9.5.5.1. Saudi Arabia

9.5.5.1.1. Market Trends and Opportunities

9.5.5.1.2. Growth Prospects

9.5.5.2. South Africa

9.5.5.2.1. Market Trends and Opportunities

9.5.5.2.2. Growth Prospects

9.5.5.3. Others

9.5.5.3.1. Market Trends and Opportunities

9.5.5.3.2. Growth Prospects

9.6. Asia Pacific

9.6.1. By Type

9.6.2. By Age Group

9.6.3. By Packaging

9.6.4. By Distribution Channel

9.6.5. By Country

9.6.5.1. Japan

9.6.5.1.1. Market Trends and Opportunities

9.6.5.1.2. Growth Prospects

9.6.5.2. China

9.6.5.2.1. Market Trends and Opportunities

9.6.5.2.2. Growth Prospects

9.6.5.3. India

9.6.5.3.1. Market Trends and Opportunities

9.6.5.3.2. Growth Prospects

9.6.5.4. South Korea

9.6.5.4.1. Market Trends and Opportunities

9.6.5.4.2. Growth Prospects

9.6.5.5. Thailand

9.6.5.5.1. Market Trends and Opportunities

9.6.5.5.2. Growth Prospects

9.6.5.6. Taiwan

9.6.5.6.1. Market Trends and Opportunities

9.6.5.6.2. Growth Prospects

9.6.5.7. Indonesia

9.6.5.7.1. Market Trends and Opportunities

9.6.5.7.2. Growth Prospects

9.6.5.8. Others

9.6.5.8.1. Market Trends and Opportunities

9.6.5.8.2. Growth Prospects

10. COMPETITIVE ENVIRONMENT AND ANALYSIS

10.1. Major Players and Strategy Analysis

10.2. Market Share Analysis

10.3. Mergers, Acquisitions, Agreements, and Collaborations

10.4. Competitive Dashboard

11. COMPANY PROFILES

11.1. PepsiCo Inc.

11.2. The Coca-Cola Company

11.3. SoBe

11.4. Danone S.A.

11.5. Britvic PLC

11.6. Steric Trading Pty Ltd

11.7. Lucozade Ribena Suntory

11.8. Otsuka Pharmaceutical Co., Ltd. (Otsuka Holdings Co. Ltd.)

11.9. Fraser and Neave, Limited (TCC Assets Limited)


PepsiCo Inc.

The Coca-Cola Company

SoBe

Danone S.A.

Britvic PLC

Steric Trading Pty Ltd

Lucozade Ribena Suntory

Otsuka Pharmaceutical Co., Ltd. (Otsuka Holdings Co. Ltd.)

Fraser and Neave, Limited (TCC Assets Limited)