Category

Sports Drink Market Size, Share, Opportunities, And Trends By Type (Hypotonic, Isotonic, Hypertonic), By Age Group (Below 20 Years, 20-40 Years, Above 40 Years), By Distribution Channel (Online, Offline) And By Geography - Forecasts From 2019 To 2024.

114 pages
Published on : May 2019
Report Code : KSI061611646

Description

The sports drink market is projected to grow at a CAGR of 4.31% to reach US$29.959 billion by 2024, from US$23.258 billion in 2018. Sports drinks are functional drinks specifically designed to help athletes and other active people hydrate before, during and after exercise (source: British Soft Drinks Association). Sports drink are widely available and are preferred among the athletes as they contain water and electrolytes like sodium and potassium which needs replenishment when the body loses water and electrolytes after a heavy workout or sports activity. Growing health awareness including the importance of hydration in the human body is one of the major drivers driving the growth of the global sports drink market. Popular brands include Gatorade, Powerade, Staminade, All Sport and 100Plus among others. However, concerns regarding the excessive intake of sports drink leading to the possibility of teeth erosion may have a significant impact in restraining the market growth among the end users.

DRIVERS

Growing health awareness

Rising population of athletes and sportspersons

RESTRAINTS

Concerns regarding the excessive intake of sports drink

INDUSTRY UPDATE

In April 2019, Coca-cola will launch its global sports drink brand Powerade in India by June ahead of the ICC world Cup in order to compete with PepsiCo’s Gatorade.

In August 2018, Coca-cola announced it had purchased a stake in sports drink BodyArmor, making a latest move to diversify its beverage portfolio.

The major players profiled in the Sports drink market include PepsiCo Inc., The Coca-Cola Company, SoBe, Danone S.A. and Britvic PLC, Steric Trading Pty Ltd, Lucozade Ribena Suntory, BA Sports Nutrition, LLC, Otsuka Pharmaceutical Co., Ltd and Fraser and Neave, Limited

Segmentation

The Sports drink market has been analyzed through the following segments:

By Type

Hypotonic

Isotonic

Hypertonic

 

By Age Group

Below 20 years

20-40 years

Above 40 years

 

By Distribution Channel

Online

Offline

 

By Geography

North America

USA

Canada

Mexico

 

South America

Brazil

Argentina

Others

 

Europe

Germany

France

United Kingdom

Spain

Others

 

Middle East and Africa

United Arab Emirates

Saudi Arabia

Others

 

Asia Pacific

China

Japan

South Korea

India

Others

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