The sports drink market is projected to grow at a CAGR of 4.31% to reach US$29.959 billion by 2024, from US$23.258 billion in 2018. Sports drinks are functional drinks specifically designed to help athletes and other active people hydrate before, during and after exercise (source: British Soft Drinks Association). Sports drink are widely available and are preferred among the athletes as they contain water and electrolytes like sodium and potassium which needs replenishment when the body loses water and electrolytes after a heavy workout or sports activity. Growing health awareness including the importance of hydration in the human body is one of the major drivers driving the growth of the global sports drink market. Popular brands include Gatorade, Powerade, Staminade, All Sport and 100Plus among others. However, concerns regarding the excessive intake of sports drink leading to the possibility of teeth erosion may have a significant impact in restraining the market growth among the end users.
Growing health awareness
Rising population of athletes and sportspersons
Concerns regarding the excessive intake of sports drink
In April 2019, Coca-cola will launch its global sports drink brand Powerade in India by June ahead of the ICC world Cup in order to compete with PepsiCo’s Gatorade.
In August 2018, Coca-cola announced it had purchased a stake in sports drink BodyArmor, making a latest move to diversify its beverage portfolio.
The major players profiled in the Sports drink market include PepsiCo Inc., The Coca-Cola Company, SoBe, Danone S.A. and Britvic PLC, Steric Trading Pty Ltd, Lucozade Ribena Suntory, BA Sports Nutrition, LLC, Otsuka Pharmaceutical Co., Ltd and Fraser and Neave, Limited
The Sports drink market has been analyzed through the following segments:
By Age Group
Below 20 years
Above 40 years
By Distribution Channel
Middle East and Africa
United Arab Emirates