Thailand Mashed Potato Market Size, Share, Opportunities, And Trends By Application (Food Ingredient, Food Product, Snack, Culinary), By Form (Powder, Solid), By Distribution Channel (Foodservice, Retail) - Forecasts From 2023 To 2028

Mashed potatoes are a popular fast dinner. Because of its variety and utility, people from all over the world rely on it as a go-to dinner. Mashed potatoes are popular in many countries, including Thailand, as a side dish and in salads. They are typically served as a side dish and can be made in a variety of ways, including the addition of butter, milk, cheese, herbs, or spices. In addition, the burgeoning hotel, restaurant, and catering (HoReCa) sector has increased demand for rapid services, encouraging the use of packaged and frozen food and, therefore, the serving of mashed potatoes. The finest side dish ever is Thai Sweet Potato Mash famous in Thailand. This mashed sweet potato is a delectable blend of sweet and savory thanks to the natural sweetness of the potato and the great Thai spices served in households in Thailand for breakfast.

The increasing population and consumption rate drive the mashed potato market in the country.

The increase in the population and increasing consumption rate of a country will help in the growth of the mashed potato market. According to World Bank data Thailand had a population of 71,697,030 in 2022, an increase of 0.13% from 2021. As the country's population grows, there will inevitably be an increase in food consumption. According to Faostat, Thailand's per-capita consumption of potatoes reached 3.54 kg in 2020. This represents an increase of 12.4% over the 2019 year.

According to a USDA statistics analysis consumer expenditure in Thailand increased by 9.29% from 2018 to $270.76 billion in 2019 and has remained stable over time. This consumption shows the increase in spending people will tend to rise and will stay moderate in coming years.

Hence, it shows that the population and consumption rate per capita in Thailand is huge in numbers because of high consumer demand. This tends to grow the mashed potato market in Thailand.

Increased potato consumption and production will drive the growth of Thailand’s mashed potato industry.

The consumption of potatoes is moderate in Thailand with a decrease in consumption from a few which has shown growth in the market. The majority of Thailand's potato production takes place in the north, either as a single winter crop in lowland areas or as a double crop in highland zones. According to the United States Department of in Thailand, there were around 119.9 thousand metric tons of potatoes produced in 2021. In 2022, this is anticipated to rise to around 128 thousand metric tons. The majority of Thailand's potato production takes place in the north, either as a single winter crop in lowland areas or as a double crop in highland zones.

According to USDA reports Thailand's potato production increased by 5.3% in 2019 over 2018. With a production of 128,077 metric tons of potatoes in 2019, the nation came in at number 99 among all other nations. Lesotho, which was ranked 98th with 133,122 Metric Tons, surpasses Thailand and is followed by Cuba with 127,141 Metric Tons.

According to USDA as of 2022, there are around 240 McDonald’s restaurants in the country and there are now 1,000 KFC locations in Thailand, and it is anticipated that customers will be able to locate KFC locations within 15 minutes which can increase the consumption per capita. These Western-style fast food outlets contribute significantly to the creation of processed potato dishes such as mashed potatoes and French fries which are consumed by a huge number of food lovers in Thailand. As a result, these factors contribute to the increased revenue growth of the mashed potato industry which tends to increase the mashed potato market in Thailand in a healthy manner.

Segmentation

• By Application
  • Food Ingredient
  • Food Product
  • Snack
  • Culinary
• By Form
  • Powder
  • Solid
• By Distribution Channel
  • Foodservice
  • Retail