Japan Rice Protein Market Size, Share, Opportunities, COVID-19 Impact, And Trends, By Source (Organic Rice Protein, Inorganic Rice Protein), By Product-Type (Protein Isolates, Protein Concentrates), By End-User Industry (Animal Feed, Cosmetics, Food & Beverage, Pharmaceutical, Others) And By Distribution Channel (Online, Offline) - Forecasts From 2022 To 2027

Published:  Sep 2022 Report Code: KSI061613206 Pages: 120

Japan rice protein market is projected to grow at a CAGR of 7.14% to reach US$12.044 million by 2027, from US$7.430 million in 2020.

 Apart from being conscious of the gluten content of their diet, Japanese consumers are also inclined towards vegetarian and vegan consumption. There is a growing awareness among the domestic population of their sugar consumption and the quantum of calories they take with their food. There is also a strong emphasis on attaining a nutritional balance through a diverse diet. However, the number of vegans and vegetarians is relatively small due to a low level of political concern around food-based crises. The awareness of health among Japanese consumers is currently a strong motivating factor that gives a push to the plant-based protein market in Japan, among which rice protein will gain momentum, considering that Japan is chiefly a rice-producing nation. To aid the relatively small number of vegan consumers, HUKU Corp. has created Vegemap, with which vegan consumers can locate various restaurants that offer vegan and vegetarian preparations. Furthermore, around December 2019, a convenience store named VEGAN STORE was opened near Tsukuba Express Asakusa Station in Tokyo to woo foreign visitors, but local visitors too were attracted to the establishment.

Rice protein is a sustainable alternative to other sources of protein like whey protein, which puts heavy pressure on the environment in the production process. Furthermore, the changing lifestyle warrants attending the gym and has reinforced the importance of the requirement to engage more in physical activities, which has necessitated the inclusion of protein supplements in their daily diet. However, allergies experienced by an increasing number of consumers have necessitated the adoption of other alternatives like protein supplements made of a variety of plant-based proteins, of which rice protein is an integral part. Further, rice protein is often combined with pea protein which provides a product with an amino acid profile that is almost comparable to that of dairy or egg.  Besides the rise of plant-based snacks, which have emerged as the favourites of millennials, among a variety of foodstuff, rice and soya crackers from Japan also feature high on their list of most desired snacks.

Japan is witnessing a growing adherence to vegan eating habits as well as the inclination to source their protein from plant-based sources as part of healthy nutrition.

This is also poised to drive the growth of the Japanese rice protein market during the forecast period. Further, there is an increasing demand for organic plant-based cosmetic products whose composition is inclusive of but not limited to, ingredients derived from rice protein. Rice is the most ubiquitously available food in japan, and the consumption of rice among the Japanese has been a norm since time immemorial. Compared to other plant-based proteins, rice protein offers a higher nutritional value. Additionally, the high prevalence of lifestyle diseases is also contributing to the plausible growth of the rice-protein market. The fortification of functional food and beverages will be another reason for the growth of the Japanese rice protein market. Additionally, due to the advent of diseases spread by the livestock trade. Plant-based proteins like that rice-protein are expected to witness growth.

Recent development and expansions

  • The growing shift to a plant-based diet and rising consumption of dietary supplements are driving the industry. Companies in Japan benefit greatly from easy access to cutting-edge technology, which enables them to develop effective and efficient processing techniques for producing high-quality products.  To meet the rising demand for rice protein products in Japan, major producers are beefing up their production capacities. Furthermore, players in Japan's rice protein market are focusing more on expanding their distribution channels. Companies in Japan's rice protein market are increasing R&D to improve product quality and provide nutritional benefits.
  • Many Japanese people appear to be concerned about their health as a result of their prolonged stay at home due to covid 19, according to NHK, the proportion of people gaining weight could be as high as 57%. According to the Japanese Tourism Agency, about 4% of Japanese people are vegetarians. Although the figure may not be exact, the number of people who are "hidden veggies" (those who hide their vegetarianism), "yuru veggie" (flexitarian), and eat vegetables once a week is steadily increasing.

COVID-19 impact

Rice protein manufacturing and selling companies are experiencing production issues. Because of the corona virus, factories have been shut down, the supply chain has been completely disrupted, and companies are also experiencing difficulties with raw material availability and a shortage of staff and resources in the midst of the corona virus outbreak, which has slowed the global market. In Japan, the number of people eating rice protein products has steadily increased in recent years, a trend that is expected to continue in the face of changing dietary habits and an ageing population. According to market experts, the combination of an expected increase in international visitors, rising demand for healthier food options in the midst of the COVID-19 pandemic, and the government's push for net-zero carbon emissions have created ideal conditions for growth in this burgeoning market. Furthermore, growing public awareness of the negative effects of meat and processed meat products has compelled many manufacturers to develop meat analogues and substitutes. All of the aforementioned factors have paved the way for the plant protein market, and thus rice protein.

Market Segmentation

  • By Source
    • Organic rice protein
    • Inorganic rice protein
  • By Product-Type
    • Protein Isolates
    • Protein Concentrates
  • By End-Use Industry
    • Animal Feed
    • Cosmetics
    • Food & Beverages
    • Pharmaceutical
    • Others
  • By Distribution Channel
    • Online
    • Offline

1. Introduction
1.1. Market Overview
1.2. COVID-19 Scenario
1.3. Market Definition
1.4. Market Segmentation

2. Research Methodology
2.1. Research Data
2.2. Assumptions

3. Executive Summary
3.1. Research Highlights

4. Market Dynamics
4.1. Market Drivers
4.2. Market Restraints
4.3. Porters Five Forces Analysis
4.4. Industry Value Chain Analysis

5. Japan Rice Protein Market Analysis, By Source
5.1. Introduction
5.2. Organic Rice Protein
5.3. Inorganic Rice Protein

6. Japan Rice Protein Market Analysis, By Product-Type
6.1. Introduction
6.2. Protein Isolates
6.3. Protein Concentrates

7. Japan Rice Protein Market Analysis, By Application
7.1. Introduction
7.2. Animal Feed
7.3. Cosmetic
7.4. Food & Beverages
7.5. Pharmaceutical
7.6. Others

8. Japan Rice Protein Market, By Distribution Channel
8.1. Introduction
8.2. Online
8.3. Offline

9. Competitive Environment and Analysis
9.1. Major Players and Strategy Analysis
9.2. Emerging Players and Market Lucrativeness
9.3. Mergers, Acquisitions, Agreements, and Collaborations
9.4. Vendor Competitiveness Matrix

10. Company Profiles
10.1. Bioway (Xi'an) Organic Ingredients Co. Ltd.
10.2. Hunan Huisheng Biological Technology
10.3. RiceBran Technologies
10.5. Wuhu Deli Foods Co., Ltd.

Bioway (Xi'an) Organic Ingredients Co. Ltd.

Hunan Huisheng Biological Technology

RiceBran Technologies


Wuhu Deli Foods Co., Ltd.



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