Mexico’s table grapes market is projected to grow at a CAGR of 3.15% over the forecast period, increasing from US$529.834 million in 2025 to US$618.751 million by 2030.
Table grapes are grapes grown for fresh consumption, as opposed to grapes grown for winemaking, juice production, or drying into raisins. Despite all indications that quality and flavor would exceed expectations, smaller-than-expected grape sizes have caused Mexican table grape producers in the northern state of Sonora to decrease previous harvest forecasts. Laborin argues that one of the table grape industry's most significant moves in the preceding 15 years has been the growth of a strong focus on flavor and varietal development, with buyers preferring fresh and varied taste experiences. Laborin included names like a sweet celebration, cotton candy, gummy berries, sugar crisp, and sweet sapphire among the 40 seedless varieties of table grapes.
The Mexican table grapes market is estimated to grow at a steady rate during the forecast period. A factor propelling the market forward is the increasing consumption of table grapes in the nation. Furthermore, the rising demand for fresh fruits in the nation will also boost the market forward.
According to an initial forecast by the Association of Table Grape Producers in Sonora (AALPUM) in March 2022, the current season, which generally lasts from early May through the first or second week in July, would yield 21.3 million cartons of grapes. Due to the rising consumption and production rates in the Mexican region, the market for table grapes in this region is anticipated to boost during the forecasted period.
The major factor propelling the Mexican table grape market’s growth is the increasing domestic production of table grapes in the nation. Mexico is among the largest producers of table grapes in the Americas region. With the increasing production of table grapes, the demand for multiple grapes in numerous industries, like winery, cosmetics, and pharmaceuticals, is also rising significantly.
The table grape production in Mexico witnessed a growth of about 1% annually over a few years. The US Department of Agriculture, in its report, stated that in 2021, the total production of table grapes in Mexico was recorded at 358,790 metric tons, which increased to about 382,000 metric tons in 2022. In 2023, the total production of table grapes in Mexico was recorded at 386,000 metric tons.
According to USDA data, Mexico ranks in the list of big regions in terms of consumption. The fresh domestic table grape consumption in the Mexico region increased from May 2020/21 to May 2021/22, or from 271601 metric tons to 272332 thousand metric tons, indicating a significant increase in table grape consumption in the Mexican market.
Additionally, the US Department of Agriculture, in its report, stated that in Mexico, the total consumption of table grapes was recorded at 255,115 metric tons in 2021, which increased to 302,313 metric tons in 2022. The total domestic consumption of table grapes in Mexico was recorded at 307,500 metric tons in 2023.
The increasing imports of table grapes in the Mexican region will also boost the market growth. According to the USDA data, the table grape import to Mexico increased from 9,112 metric tons in the period of Nov 2020-August 2021 to 11,239 metric tons from Nov 2021 to August 2022 showing an increase in variation of 23.3 % growth and Imports are expected to be 106,000 metric tons in MY 2022/23 a substantial import rise showing the demand for the table grapes is huge in Mexico market. Revenue growth has improved as a result of higher consumption rates and imports of table grapes in Mexico, which tends to stimulate market expansion in the Mexico area.
There is an upward trend in online sales in Mexico as the use of grocery delivery services and e-commerce platforms increases. Grocery items such as table grapes can now be sourced from online vendors such as Mercado Libre and Walmart Online. This transformation is attributed to urban consumers whose lifestyles are highly demanding and the rise of online shopping.
Moreover, the increase in internet usage in Mexico is directly linked to the increase in demand for table grapes, especially with the changing consumer buying habits and the role of distribution. Internet penetration in Mexico has increased considerably. For instance, 81.3% of the Mexican population was using the Internet in 2023, as per the World Bank. As a result of this growth, several e-commerce sites and online marketplaces came up to help facilitate the sale of fresh products like table grapes over the Internet.
Further, with most of the sub-tropical grape exports from Mexico being directed into the US and Mexico and an increasing need for such products from countries like South Korea and Japan, the export demand also has a bearing on how much of such products is consumed domestically. Therefore, these improvements in both supplies and marketing will be sustained due to both export and domestic demands.
Major players in Mexico's table grape market drive growth through product innovation, the development of new varieties, better cultivation techniques, post-harvest technologies, and innovative packaging solutions. These are, coupled with strong branding and marketing efforts, improving the appeal of Mexican grapes to consumers and widening the reach of the market.
For instance, Molina Group, established in 2005, operates multiple agriculture fields in the USA and Mexico, and it offers a wide variety of table grapes and other vegetables. Grapa Varieties is a US-based, family-owned agriculture business that offers multiple varieties of table grapes, including white, red, and black varieties. Additionally, Four Star Fruit Inc. is an organic grape producer offering multiple varieties of organic and conventional grapes, like pristine seedless, autumn king, scarlet royal, and autumn royal.
| Report Metric | Details |
|---|---|
| Study Period | 2021 to 2031 |
| Historical Data | 2021 to 2024 |
| Base Year | 2025 |
| Forecast Period | 2026 – 2031 |
| Report Metric | Details |
| Mexico Table Grape Market Size in 2025 | US$529.834 million |
| Mexico Table Grape Market Size in 2030 | US$618.751 million |
| Growth Rate | CAGR of 3.15% |
| Study Period | 2020 to 2030 |
| Historical Data | 2020 to 2023 |
| Base Year | 2024 |
| Forecast Period | 2025 – 2030 |
| Forecast Unit (Value) | USD Million |
| Segmentation |
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| List of Major Companies in Mexico Table Grape Market |
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| Customization Scope | Free report customization with purchase |