Pantothenic Acid Market Size, Share, Opportunities, And Trends By Product Type (Dietary Supplements, Animal Food Ingredient, Others), By Form (Tablet, Capsule, Powder), By End User (Individuals, Industry), And By Geography - Forecasts From 2023 To 2028

The pantothenic acid market is projected to show steady growth during the forecast period.

Pantothenic Acid, commonly recognized as vitamin B5, is a nutrient naturally occurring in certain foods, incorporated into others, and as a dietary supplement. Many plant and animal sources contain this essential vitamin. Pantothenic acid is found in dietary supplements dedicated solely to its presence. It is also combined with other B-complex vitamins, and integrated into numerous multivitamin/multimineral products. Its applications are in various industries, including personal care products like bar soaps, hair conditioners, body cleansers, washes, shower gels, and even pet treatments, showcasing its versatility.

The pantothenic Acid market is segmented into forms such as tablets, capsules, and powder. Within the food industry, the use of pantothenic acid is prevalent as a nutrient supplement and food additive. Particularly, it plays a role in enhancing the nutritional profile of breakfast cereals, energy bars, and various other food items. In the production of baked goods, it is used for texture and flavor.

In the chemical industry, it serves as a crucial raw material. It finds utility in enhancing the processability of plastics. Furthermore, its application extends to the production of dyes. This diverse range of applications underscores the significance of pantothenic acid across diverse sectors, from personal care to food and chemical industries.

Market Drivers

• Rising awareness of supplements-

Globally, the growing awareness of supplements and their associated ingredients has become a trend among consumers. Pantothenic acid, recognized for its pivotal role in energy metabolism, stress reduction, and skin health, is aligning with this consumer preference, driving an increase in demand. This surge in interest is further supported by initiatives such as the U.S. Food and Drug Administration's Supplement Knowledge program. The program aims to educate and inform consumers, educators, and healthcare professionals about dietary supplements. With over half of Americans incorporating dietary supplements into their daily or occasional routines, the initiative includes public education videos and fact sheets. These resources provide essential information about dietary supplements, shedding light on their regulation, potential benefits, and associated risks.

Vitamin B5 contributes significantly to the breakdown of fats and carbohydrates for energy. Additionally, it plays a critical role in the production of red blood cells and stress-related hormones from the adrenal glands. Consumers are becoming increasingly informed and conscious of the roles these supplements play in supporting their health and well-being. Thus, these multifaceted benefits contribute to the rising demand for pantothenic acid in the overall market

Demand from the Food and Beverage Industry-

Pantothenic acid is an essential nutrient and plays a vital role as an ingredient in various processed foods, including bread and flour. Beyond its nutritional contribution, it serves a dual purpose by enhancing flavor and extending shelf life. This makes it a versatile ingredient in segments such as sports drinks and energy bars. In a recent development in November 2022, the introduction of Acti+ Nootropic Clean Energy Drink in flavors like Strawberry & Dragon Fruit and Blood Orange highlights the significance of vitamin B5 in the food and beverage industry. Each can of Acti+ offers 100% of the recommended essential vitamins B5, B6, B9, B12, C, and zinc.

This innovative energy drink not only showcases the importance of vitamin B5 but also reflects a broader trend in the industry and consumers seeking healthier and more natural alternatives. Research continues to explore its potential benefits for cognitive function, gut health, and even sports performance. Manufacturers are likely to develop further innovative products leveraging vitamin B5's diverse functionalities and consumer interest in health-promoting ingredients.

Market Restraints

• Surge in counterfeiting products-

The surge in demand for Pantothenic Acid, driven by its recognized health benefits and heightened consumer awareness, has inadvertently given rise to counterfeit supplements. This alarming trend poses potential risks, as these fraudulent products may contain harmful contaminants, incorrect pantothenic acid dosages, or entirely different ingredients with unpredictable effects. Mitigating this risk involves several steps of strengthening regulations and implementing stricter quality control standards across the entire supply chain. Crucially, empowering consumers with knowledge about identifying counterfeit products becomes paramount in safeguarding their health. This involves raising awareness about common red flags, such as suspiciously low prices. This enables consumers to make informed choices and avoid potential hazards associated with it

The Pantothenic acid market by form is segmented into tablets, capsules, and powders.

The Pantothenic Acid market, the segmented by form into tablets, capsules, and powder. Tablets, offered in various sizes and strengths, provide manufacturers with the flexibility to meet diverse customer needs and dosage requirements. Capsules are emerging as a popular choice, attributed to their smaller size, smooth surface, and ease of swallowing when compared to tablets.

On the other hand, Powders, while less convenient for direct consumption compared to tablets or capsules, serve specific purposes. They find utility in applications such as animal feed and other industrial uses. The powder form extends beyond human consumption to various industry needs.

APAC is anticipated to hold a significant share of the Pantothenic acid market.

The Asia-Pacific (APAC) region will hold a substantial share of the Pantothenic acid market, driven by the burgeoning economies of key nations. India, in particular, is witnessing significant growth in both the dietary supplements and nutraceutical markets. The dietary supplements market in India reached a valuation of USD 3924.44 million in 2020, while India's nutraceutical market is positioned to emerge as a global leader with an estimated value of USD 4-5 billion. This growth is indicative of the increasing awareness and demand for health and wellness products in the region. China, as the world's second-largest economy with a GDP of 17.82 trillion USD, plays a pivotal role in the APAC region's economic landscape. The substantial economic presence of both India and China, along with contributions from other nations like Japan, and South Korea, among others, is expected to drive a significant share of the Pantothenic acid market in the APAC region. As these countries continue to experience economic growth and an expanding consumer base, they are poised to be key contributors to the overall market growth and application of pantothenic acid in various products.

Market Developments

• March 2023-  The Coca-Cola Company unveiled two new of its Zero Sugar lineup. One of the introduced flavors, 'Forever You,' featured tropical coconut lime infusion enriched with white curcumin, complemented by antioxidant vitamin C, as well as vitamin A and vitamin E (30%). It is a source of essential B vitamins, including vitamins B3, B5, B6, and B12. This introduction of new flavors not only offered consumers diverse taste options but also highlighted the company's commitment to enhancing the nutritional profile of its products.
• August 2022- No7, the leading skincare brand in the UK introduced the NEW No7 menopause skincare line, comprising four products specifically addressing prevalent skincare concerns during menopause. The collection featured a potent multi-vitamin/antioxidant complex, incorporating ingredients like green tea, along with vitamins E, C, and B5. This was designed to target and address the specific skincare needs associated with menopause, reflecting the brand's commitment to providing effective solutions for diverse skin care concerns.

Company Products

• Pantothenic Acid B5 by Jarrow Formulas, Inc-  Jarrow Formulas, Inc. offers Pantothenic Acid B5 in capsules, crafted with ingredients including hydroxypropylmethylcellulose, water, microcrystalline cellulose, and magnesium stearate (vegetable source). This formulation is free from common allergens, ensuring there is no wheat, gluten, soybeans, dairy, egg, fish/shellfish, peanuts/tree nuts, or sesame. Designed for adult consumption, the recommended dosage involves taking one capsule daily with a meal or following the guidance of a qualified healthcare professional.
• Pantothenic Acid by MP Biomedicals-  The company provides Pantothenic Acid Control Diet in a powdered form, specifically formulated for rabbits. This diet is characterized by a low pantothenic acid content, precisely at 66 mg/kg. The composition of the Pantothenic Acid control diet for rabbits includes essential components such as casein, methionine, a mineral mix, and MP Bio vitamin fortification.
• Centrum Adults Multivitamins - Centrum Adults Multivitamins are formulated to provide essential support for daily health and well-being. With 23 key micronutrients, these multivitamins are designed for daily energy levels, promote normal immune function, and facilitate the body's metabolism of macronutrients. The multivitamins are conveniently available in a smooth-coated tablet, ensuring easy ingestion. They have been verified as non-GMO and are certified gluten-free, catering to diverse dietary preferences and restrictions. For optimal benefits, it is recommended to take one tablet daily with food. It is not intended for use in children.

Pantothenic Acid Market Scope:

Market Segmentation

• By Product Type
  • Dietary Supplements
  • Animal Food Ingredient
  • Others
• By Form
  • Tablet
  • Capsule
  • Powder
• By End User
  • Individuals
  • Industry
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • United Kingdom
    • Germany
    • France
    • Spain
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Israel
    • Others
  • Asia Pacific
    • Japan
    • China
    • India
    • South Korea
    • Indonesia
    • Thailand
    • Others