Pet Dental Health Market Size, Share, Opportunities, And Trends By Animal Type (Dogs, Cats, Others), By Indication (Gum Disease, Endodontic Disease, Oral Tumor, Others), By Distribution Channel (Veterinary Hospitals & Clinics, Retail Pharmacies, E-commerce, Others), And By Geography - Forecasts From 2024 To 2029

  • Published : Feb 2024
  • Report Code : KSI061616219
  • Pages : 145

The pet dental health market was valued at US$2.291 billion in 2022.

An essential component of a dog or cat's overall wellness is dental health. Periodontal disease is a painful and avoidable oral health problem in pets. Good dental hygiene practices can help battle bad breath, eliminate germs and tartar, and eventually help prevent this illness. The American Veterinary Dental College estimates that by the age of three, the majority of pets begin to exhibit signs of dental or periodontal disease. Bad breath is one of the greatest and simplest signs of dental illness. Some pet owners have the perception that pets inherently have foul breath, which explains why it frequently goes unreported and untreated.

Driving factors for the pet dental health market

The pet dental health market is anticipated to grow due to the increasing prevalence of numerous pet-related dental diseases, a growing number of veterinary dental check-ups and procedures, rising awareness to prevent painful dental conditions in pets, oral care product launches, and rising pet ownership rates. To improve an animal’s overall health and behavior routine dental cleaning and other treatments are performed. These factors are anticipated to create profitable opportunities for pet dental health market growth.

Growth in pet ownership

Pet ownership growth is especially noticeable in nations where the middle class is expanding, which is also influencing views and the formation of a new pet culture centered upon the growing humanization of pets. Another factor that contributes to an increase is the declining birth rate. Additionally, according to HealthforAnimals report in the year 2023, the report predicts China will possess significant number of pets. Dog and cat ownership in China was 74 million and 67 million respectively in the year 2023.

Increasing investment in pet healthcare

The pet industry is considered a significantly growing market, owing to which pet owners are spending money for their pet’s health. According to the Global Animal Health Association, consumers spend a projected $123.6 billion on pets and pet-related goods in the United States alone in 2021. Furthermore, in 2021, according to Animal Medicines Australia’s report, Australians spent AUS$ 30.7 billion on dogs and cats, with the majority of the money going into pet food, veterinarian care, and healthcare goods. Along with the overall sector, veterinary care spending is also increasing. This will positively impact the pet dental health industry.

Demand for organic and pet-specific dental care products is rising.

As humans are more concerned about their pet’s health, brushing their teeth regularly is gaining importance. However, the products used by humans to brush their teeth cannot be used on pets as they contain toxins like xylitol. This is further surging the demand for organic products. Many pet-specific oral care products are easily available in the market either online or offline which is promoting the use of pet dental health products and surging the pet dental health market growth. In addition to the traditional oral care products available for dogs and cats, there are multiple oral care products available for horses and rabbits are well.

In North America, it is projected that the pet dental health market will grow steadily. 

The pet dental health market is anticipated to grow in the North American region during the projected period due to rising companion animal adoption and increasing expenditure in animal healthcare. According to Insurance Information Institute, there are 69 million pets in the United States, with the majority of those being dogs. Cats come in second with 45.3 million. Additionally, The American Pet Products Association (APPA) estimates that more than $108.9 billion was spent on pet-related sales in the U.S. in 2020. Maximum amount was spent on supplies and over-the-counter medications, vet care, the purchase of live animals, and other services (such as grooming and boarding). These factors lead to overall pet dental health market growth.

Market Player Strategies

Key market players collaborated with various government agencies for a consistent supply of pet dental health products even during the pandemic. For instance, Virbac's annual report in 2020 stated that the company did not face any difficulties in the distribution of its pet health products. Additionally, the growing adoption of pet health insurance with dental care coverage is increasing. Increased pet healthcare expenditure, major company R&D initiatives, and expansion of oral care product offerings are fueling the pet dental health market.

Pet Dental Health Products

  • Petsmile Professional Pet Toothpaste, VOHC-accepted Clinical studies show that Petsmile Professional Pet Toothpaste effectively removes plaque and stains, gets rid of bad breath, and prevents tartar accumulation.
  • Greenies Fresh Dental Dog Treats, The Greenies Fresh Dental Dog Treats give full and balanced nourishment while also brushing dog's teeth while they chew and temporarily freshening their breath.
  • Essential Healthy Mouth Dog Topical Gel, Essential Healthy Mouth Dog Topical Gel reduces oral bacteria and dissolves plaque.

Market Key Developments

  • In August 2022, The Colgate-Palmolive Company decided to purchase three dry pet food production facilities from Red Collar Pet Foods for USD 700 million to assist the international expansion of its Hill's Pet Nutrition business.
  • In April 2022, Animalcare introduced Plaqtiv+, a line of canine and feline dental care products intended to lessen calculus development. The product line comprises a water addition that was approved by the Veterinary Oral Health Council (VOHC) after being demonstrated in two tests to reduce calculus by at least 20%.

Pet Dental Health Market Scope:


Report Metric Details
Market Size Value in 2022 US$2.291 billion
Growth Rate CAGR during the forecast period
Base Year 2022
Forecast Period 2024 – 2029
Forecast Unit (Value) USD Billion
Segments Covered
  • Animal Type
  • Indication
  • Distribution Channel
  • Geography
Companies Covered
  • Pet Dental Services
  • Petdentist
  • Animal Oasis of the Rockies
  • Animal Dental Clinic
  • Animal Dental Care
  • And more
Regions Covered North America, South America, Europe, Middle East and Africa, Asia Pacific
Customization Scope Free report customization with purchase



  • By Animal Type
    • Dogs
    • Cats
    • Others
  • By Indication
    • Gum Disease
    • Endodontic Disease
    • Oral Tumor
    • Others
  • By Distribution Channel
    • Veterinary Hospitals & Clinics
    • Retail Pharmacies
    • E-commerce
    • Others
  • By Geography
    • North America
      • United States
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • United Kingdom
      • Germany
      • France
      • Spain
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • UAE
      • Israel
      • Others
    • Asia Pacific
      • Japan
      • China
      • India
      • South Korea
      • Indonesia
      • Thailand
      • Others


1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base, and Forecast Years Timeline


2.1. Research Data

2.2. Assumptions


3.1. Research Highlights


4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Force Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis


5.1. Introduction

5.2. Dogs

5.3. Cats

5.4. Others


6.1. Introduction

6.2. Gum Disease

6.3. Endodontic Disease

6.4. Oral Tumor

6.5. Others


7.1. Introduction

7.2. Veterinary Hospitals & Clinics

7.3. Retail Pharmacies

7.4. E-commerce

7.5. Others


8.1. Introduction

8.2. North America

8.2.1. United States

8.2.2. Canada

8.2.3. Mexico

8.3. South America

8.3.1. Brazil

8.3.2. Argentina

8.3.3. Others

8.4. Europe

8.4.1. United Kingdom

8.4.2. Germany

8.4.3. France

8.4.4. Spain

8.4.5. Others

8.5. The Middle East and Africa

8.5.1. Saudi Arabia

8.5.2. UAE

8.5.3. Israel

8.5.4. Others

8.6. Asia Pacific

8.6.1. Japan

8.6.2. China

8.6.3. India

8.6.4. South Korea

8.6.5. Indonesia

8.6.6. Thailand

8.6.7. Others


9.1. Major Players and Strategy Analysis

9.2. Market Share Analysis

9.3. Mergers, Acquisitions, Agreements, and Collaborations

9.4. Vendor Competitiveness Matrix


10.1. Pet Dental Services

10.2. Petdentist

10.3. Animal Oasis of the Rockies

10.4. Animal Dental Clinic

10.5. Animal Dental Care

10.6. The Happy Jack Co.

10.7. Pet Kare Clinic

10.8. Felican Pet Hospital

10.9. Ruddington Vets

Pet Dental Services


Animal Oasis of the Rockies

Animal Dental Clinic

Animal Dental Care

The Happy Jack Co.

Pet Kare Clinic

Felican Pet Hospital

Ruddington Vets