USA Mashed Potato Market - Strategic Insights and Forecasts (2026-2031)

Market Size, Growth, Trends & Forecasts By Application (Food Ingredient, Food Product, Snack, Culinary), By Form (Powder, Solid), By Distribution Channel (Foodservice, Retail), and States

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Report Overview

USA Mashed Potato Market is expected to grow at a CAGR of 3.9%, reaching USD 2.3 billion in 2031 from USD 1.9 billion in 2026.

Market Growth Projection (CAGR: 3.9%)

$1.90B

2026

$1.97B

2027

$2.30B

2031

USA Mashed Potato Market Highlights

The USDA announced in January 2023 that it will be providing funding of US$ 6.8 million for the Potatoes and Pests – Actionable Science Against Nematodes initiative.

In September 2021, Idahoan Foods started a tour called “Mashed in America” to increase the sales of mashed potatoes by providing samples of the dish to sports fans and concertgoers. This will be the first immersive mashed potato experience.

In January 2017, Pineland Farms Potato Company signed an agreement with Bob Evans Foods. This agreement states that Bob Evans Foods will acquire 100% of the stock of Pineland Farms.

This is one of the easiest as well as most popular dishes in the fast-food world. Boiled or baked potatoes are mashed and added with milk, butter, and other spices. It is one of the most common dishes of the fast-food type and can also be used as a side dish or a base dish for main courses.

The rise in demand for comfort foods, being relatively inexpensive and convenient, and versatility are the factors that drive the growth of mashed potatoes in the United States of America.

According to the United States Department of Agriculture, around 49.4 pounds of potatoes per person were consumed in 2019, out of which 41% was consumed through frozen items such as French fries and mashed potatoes.

USA Mashed Potato Market Growth Drivers:

Growth in potato production and consumption of fast food across the country boosts the growth of the mashed potato market.

Potato dishes such as French fries, chips, hash browns, and roasted as well as baked potatoes are highly popular in the country. However, mashed potatoes are the most consumed form of potatoes in the United States. Convenience, high availability, and versatility are a few of the reasons why it is consumed so much.

According to the United States Department of Agriculture, Idaho produced nearly 140,000 cwt of potatoes in 2021, making it the largest potato-producing state in the country. Washington and Wisconsin followed closely with around 90,000 cwt and 30,000 cwt of potato production in 2021. Texas and Florida were the lowest potato-producing states, with nearly 10,000 cwt production in 2021. The total production was 410 million cwt in 2021. US$ 3.91 billion worth of potatoes were sold in 2021, which was an almost 7% increase from 2020. The potato retail sales increased in dollar sales by 17.8% from July – September 2022. The rise in demand and consumption of fast food due to its convenience and taste also leads to the growth of this market.

According to reports from the CDC between 2015-2018, around 36.3% of children and teenagers consumed fast food on a given day. The average percentage of calories consumed from fast food increased from 10.6% in 2010 to 18.0% in 2018.

USA Mashed Potato Market Key Developments:

USA Mashed Potato Market Scope:

Report Metric	Details
Total Market Size in 2026	USD 1.9 billion
Total Market Size in 2031	USD 2.3 billion
Forecast Unit	USD Billion
Growth Rate	3.9%
Study Period	2021 to 2031
Historical Data	2021 to 2024
Base Year	2025
Forecast Period	2026 – 2031
Segmentation	Application, Form, Distribution Channel, States
Companies	Post Holding Inc McCain Food USA Inc Idahoan Foods LLC Hormel Food LLC Lamb Weston Inc

USA Mashed Potato Market Segmentation

By Application
- Food Ingredient
- Food Product
- Snack
- Culinary
By Form
- Powder
- Solid
By Distribution Channel
- Foodservice
- Retail
By States
- Idaho
- Washington
- Wisconsin
- North Dakota
- Others

Market Segmentation

By Application

Food Ingredient
Food Product
Snack
Culinary

By Form

Powder
Solid

By Distribution Channel

Foodservice
Retail

By States

Idaho
Washington
Wisconsin
North Dakota
Others

1. INTRODUCTION

1.1. Market Overview

1.2. Market Definition

1.3. Scope of Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base, and Forecast Years Timeline

2. RESEARCH METHODOLOGY

2.1. Research Data

2.2. Assumptions

3. EXECUTIVE SUMMARY

3.1. Research Highlights

4. MARKET DYNAMICS

4.1. Market Drivers

4.2. Market Restraints

4.3. Market Opportunities

4.4. Porter’s Five Force Analysis

4.4.1. Bargaining Power of Suppliers

4.4.2. Bargaining Power of Buyers

4.4.3. Threat of New Entrants

4.4.4. Threat of Substitutes

4.4.5. Competitive Rivalry in the Industry

4.5. Industry Value Chain Analysis

5. USA MASHED POTATOES MARKET ANALYSIS, BY APPLICATION

5.1. Introduction

5.2. Food Ingredient

5.3. Food Product

5.4. Snack

5.5. Culinary

6. USA MASHED POTATOES MARKET ANALYSIS, BY FORM

6.1. Introduction

6.2. Powder

6.3. Solid

7. USA MASHED POTATOES MARKET ANALYSIS, BY DISTRIBUTION CHANNEL

7.1. Introduction

7.2. Foodservice

7.3. Retail

8. USA MASHED POTATOES MARKET ANALYSIS, BY STATES

8.1. Introduction

8.2. Idaho

8.3. Washington

8.4. Wisconsin

8.5. North Dakota

8.6. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

9.1. Major Players and Strategy Analysis

9.2. Emerging Players and Market Lucrativeness

9.3. Mergers, Acquisitions, Agreements, and Collaborations

9.4. Vendor Competitiveness Matrix

10. COMPANY PROFILES

10.1. Post Holding Inc

10.2. McCain Food USA Inc

10.3. Idahoan Foods LLC

10.4. Hormel Food LLC

10.5. Lamb Weston Inc

10.6. J.R Simplot Company

10.7. Kraft Hienz Company

10.8. Lemon Concentrate

10.9. Basic American Food

10.10. Pineland Farm Potato Company Inc

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USA Mashed Potato Market Report

Report IDKSI061614377

PublishedMay 2026

Pages85

FormatPDF, Excel, PPT, Dashboard

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Frequently Asked Questions

The USA Mashed Potato Market is projected to grow at a Compound Annual Growth Rate (CAGR) of 3.9%. This growth is expected to see the market reach USD 2.3 billion by 2031, up from USD 1.9 billion in 2026. This expansion is driven by factors such as the increasing demand for comfort foods, convenience, and versatility.

The USA Mashed Potato Market is comprehensively segmented and analyzed by Application, including Food Ingredient, Food Product, Snack, and Culinary uses. Further segmentation covers Form (Powder and Solid) and Distribution Channel (Foodservice and Retail). The report details trends and opportunities within these categories, influenced by convenience and increased consumption of fast food.

Idaho is highlighted as the largest potato-producing state, yielding nearly 140,000 cwt in 2021, followed by Washington with around 90,000 cwt and Wisconsin with 30,000 cwt. While the report segments the market by states, it notes that Texas and Florida were the lowest potato-producing states, with nearly 10,000 cwt each in the same year, contributing to the total U.S. production of 410 million cwt.

Key growth drivers include the rising demand for comfort foods, the relatively inexpensive and convenient nature of mashed potatoes, and their high versatility as a side dish or base for main courses. Additionally, growth in domestic potato production and increasing consumption of fast food across the country significantly boost market expansion. The report notes that potato retail sales increased by 17.8% from July–September 2022, underscoring strong consumer interest.

Recent strategic developments include Idahoan Foods launching its “Mashed in America” tour in September 2021 to increase sales by providing samples and an immersive experience to consumers. Additionally, in January 2017, Bob Evans Foods signed an agreement to acquire 100% of the stock of Pineland Farms Potato Company, indicating consolidation and expansion efforts among key players.

The market's future outlook is strongly influenced by a sustained consumer preference for convenience and comfort foods. The report indicates that between 2015-2018, around 36.3% of children and teenagers consumed fast food on a given day, and the average percentage of calories from fast food increased from 10.6% in 2010 to 18.0% in 2018. This trend toward convenient meal options, where mashed potatoes are a popular item, is expected to continue driving demand.

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