The wheat protein market is expected to witness a significant market growth driven by increased demand for meat-free diets and growing demand for plant-based protein. Due to growing health concerns, consumers are decreasing their consumption of meat to reduce fat intake. Wheat protein is a good alternative for vegans and lactose intolerant consumers. The increasing demand for bakery products is also expected to drive the market growth. But the growing number of gluten intolerant consumers is expected to be a restraint for market growth. By product, wheat gluten is expected to have a considerable market share due to its widespread usage in bakery products and its role as a meat alternative for vegans. By application, pet food is expected to have a notable growth rate due to increasing expenditure on pet food products. By geography, Europe is estimated to have a significant market share due to the presence of mature wheat protein industry and major market players. The market growth rate is also expected to be high in the region owing to the growing vegan population, new product launches and an increase in R&D investment.
The wheat protein market has been analyzed through the following segments: