Rum And Cachaça Market expected to reach USD 50,288.465 million by 2030

Rum and Cachaça Market Trends & Forecast

According to a research study published by Knowledge Sourcing Intelligence (KSI), the rum and cachaça market will expand from USD 38,380.237 million in 2025 to USD 50,288.465 million in 2030 at a CAGR of 5.55% during the forecast period.

Rum and cachaça are examples of alcoholic drinks, made from blending and promoting cane juice. The main difference between them is that rum is made from refined and boiled cane juice, and cachaça is made from fermented and distilled sugarcane juice. The rising alcohol consumption in the global market is one of the key drivers fueling the growth of the global rum and cachaça market during the forecast period.

One of the factors driving growth in the global rum and cachaça market is the increased demand for the food service sector, and especially restaurants, bars, and cafes around the world. The rise in global consumption of alcoholic beverages will also support growth throughout the forecast period.

Rum and Cachaça Market Report Highlights

• Flavored rum is expected to be the highest growing segment because of increased consumer demand for new and unique flavor profiles, such as coconut, mango, pineapple, and coffee. Younger consumers, especially millennials and Gen Z, are increasingly interested in flavored spirits that afford them the chance to mix them in cocktails as well as increasing access to premiumization and experimentation trends in alcohol. The flavored rum segment also benefits from seasonal launches, limited editions & endorsements from global liquor brands, which helps spread the flavor and produce growth in international markets.
• Beverages dominate and continue to grow the fastest because rum and cachaça are the focus in cocktails including cocktails like Mojitos, Daiquiris, Caipirinhas, and Piña Coladas. With the increasing growth of cocktail culture, premium bars are continuing to grow with the night-time economy in urban areas around the globe. This means that beverage-oriented businesses are seeing increased demand. Nevertheless, food industry applications are growing, but we consider this a niche market focused on confectionery and gourmet recipes.
• The on-trade channel is the fastest growing channel, including bars, pubs, lounges, and restaurants. Social drinking is now widely acceptable; cocktail culture is growing globally, in more developed and developing economies and consumers have increased interest in premium and craft rums through experimentation. The on-trade has been enjoying a momentum boost from the post-COVID recovery in hospitality and tourism, mostly relative to off-trade retail sales.
• The Asia-Pacific market is predicted to be the fastest-growing market for rum and cachaça. As disposable income rises, urbanization takes place, and the middle class continues to grow, there will be an increase in demand for premium and flavored alcoholic beverages in countries such as India, China, the Philippines, and Thailand. The younger demographic is always looking for cocktails and flavored spirits, especially with nightlife and cultures continuing to expand, bar and restaurant outlets continuing to rise.

Report Coverage:

Report Metric	Details
Rum And Cachaça Market Size in 2025	US$38,380.237 million
Rum And Cachaça Market Size in 2030	US$50,288.465 million
Growth Rate	CAGR of 5.55%
Drivers	Growing Food Service Production Worldwide The Expansion of the Beverage Industry
Restraints	Strict Taxation and Regulations Health Issues
Segmentation	Product Type Application Distribution Channel Geography
List of Major Companies in the Rum And Cachaça Market	Vinbros and Co. Amrut Distilleries Private Limited Camikara (Piccadily Distilleries) Radico Khaitan The Real McCoy Rum

Rum and Cachaça Market Growth Drivers and Restraints

Growth Drivers:

• Growing Food Service Production Worldwide: The growing demand for the food service industry worldwide is the primary driver of the rum and cachaça market’s global demand over the projected period. Businesses that serve food and beverages to customers, such as cafes, restaurants, and hotels, are included in the food service industry. Global tourism and rising disposable income were the main drivers of the food service industry’s notable expansion.
• The Expansion of the Beverage Industry: The beverage industry has seen a surge in demand for rum and cachaça in recent years due to shifting consumer tastes, cultural influences, and the spirits’ versatility. Additionally, this spirit can appeal to a wide range of palates and budgets, from those on a tight budget to those who enjoy pricey aged spirits.

Restraints:

• Strict Taxation and Regulations: High excise taxes, strict labeling regulations, and prohibitions on alcohol advertising are enforced by governments in numerous regions. These rules restrict marketing flexibility and raise compliance costs for manufacturers, especially in emerging markets where governments are enforcing stricter laws regarding alcohol consumption.
• Health Issues: Growth is being restrained by consumers’ growing health consciousness because alcohol is frequently associated with lifestyle diseases and adverse health effects. Certain markets have seen a decline in per capita alcohol consumption because of the growing popularity of low-alcohol beverages, non-alcoholic alternatives, and wellness-oriented lifestyles.

Rum and Cachaça Market Key Development

• Product Launch: In March 2025, Wray’s 43, a new white Jamaican rum that is only available in the UK and has an ABV of 43%, was introduced by Wray & Nephew. The goal of this launch is to capitalize on consumers’ growing desire for tasty, mixable spirits. A blend of unaged Jamaican white rums, this limited-edition rum entices the palate with flavors of molasses, charred pineapple, and rich fruits.
• Collaboration: In September 2024, The Coca-Cola Company and Bacardi collaborate, the goal of this partnership was to introduce a ready-to-drink (RTD) cocktail that combined Coca-Cola and BACARDÍ rum. Launches will first take place in a few European nations and Mexico in 2025, providing a strategic entry point into the rapidly expanding RTD market.

Rum and Cachaça Market Segmentation

Knowledge Sourcing Intelligence has segmented the Global Rum and Cachaça Market based on product type, application, distribution channel, and region:

Rum and Cachaça Market, By Product Type

• White Rum
• Dark Rum
• Spiced Rum
• Flavored Rum
• Cachaça

Rum and Cachaça Market, By Application

• Beverages
• Food Industry

Rum and Cachaça Market, By Distribution Channel

• On-trade (Bars and Restaurants)
• Off-Trade (Retail)

Rum and Cachaça Market, By Region

• North America
  • USA
  • Canada
  • Mexico
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Others
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Taiwan
  • Thailand
  • Indonesia
  • Others
• South America
  • Brazil
  • Argentina
  • Others
• Middle East and Africa (MEA)
  • Saudi Arabia
  • UAE
  • Israel
  • Others

Rum and Cachaça Market Key Players

• BACARDI
• Santa Teresa 1796
• Rhum Barbancourt
• Tanduay Distillers, Inc.
• COMPANHIA MÜLLER DE BEBIDAS
• Captain Morgan (Diageo)
• KYNDAL GROUP
• Vinbros and Co.
• Amrut Distilleries Private Limited
• Camikara (Piccadily Distilleries)
• Radico Khaitan
• The Real McCoy Rum