Top Companies in the Plant-Based Eggs Market: Pioneers and Innovators to Watch

Plant-Based Eggs Market Overview

The market for plant-based eggs has gained momentum in recent years because of the increased consumer demand for cruelty-free, environmentally friendly, and health-savvy egg alternatives to conventional eggs. Plant-based eggs, which include substitutes made from plant proteins, are becoming increasingly popular in developing parts of the world, driven by veganism, environmental awareness, and ethical concerns related to animal agriculture. The growing global vegan population has also spurred companies to innovate in this space. For instance, according to data from 2022, 1.3% of Italians were vegans, but by 2024, this figure had risen to 2.3%.

Source: World Animal Foundation

Top Companies in the Plant-Based Eggs Market

• Eat Just (formerly Hampton Creek)
• Impossible Foods
• The Every Company (formerly Clara Foods)
• Vegg
• Follow Your Heart

Let’s explore each in detail.

Eat Just (formerly Hampton Creek)

Eat Just has transformed the industry with its Just Egg brand, a mung bean-based liquid egg substitute launched in 2017. This product replicates the flavor and texture of scrambled eggs while being environmentally friendly and cholesterol-free. Just Egg is now a household name, available in thousands of supermarkets and food service outlets across North America, Europe, and Asia.

Just Egg uses 98% less water, occupies 83% less land, and generates 93% fewer greenhouse gases compared to traditional eggs. The company has also introduced a foldable Just Egg breakfast sandwich patty and is exploring vegan omelettes and egg whites to target new niches in the egg market.

Impossible Foods

Impossible Foods, renowned for its plant-based burgers, entered the egg market with Impossible Sausage Made from Plants in 2020. Using soy protein, plant-based lipids, and seasonings, this product mimics the taste and texture of eggs, making it a strong contender in breakfast offerings. Their focus on sustainability and innovation positions them as a key player in the broader plant-based food market.

The Every Company

The Every Company, formerly Clara Foods, uses fermentation technology to produce animal-free egg whites. By modifying yeast or microbes to create proteins identical to those in conventional eggs, they offer sustainable egg whites for protein smoothies, baked goods, and processed foods. Their scalable platform positions them for significant growth in the alternative protein market.

Vegg

Vegg produces plant-based egg alternatives using nutritional yeast, chickpea flour, and spices to replicate the flavor, texture, and functionality of eggs. Their Vegg Powder can be used for scrambled eggs, vegan omelettes, and French toast, appealing to both home cooks and vegan chefs for its versatility.

Follow Your Heart

Follow Your Heart, a leader in plant-based alternatives, offers Just Scramble and other egg-free products for scrambled eggs, omelettes, and baked dishes. Popular among vegans and vegetarians, their products are widely available in supermarkets and restaurants, capitalizing on the growing demand for sustainable, plant-based diets.

Conclusion

The plant-based egg market is growing rapidly, driven by innovation and sustainability. From established brands like Eat Just and Impossible Foods to specialized players like Vegg and The Every Company, the industry is vibrant with new developments. As consumer preferences shift toward plant-based and sustainable food options, these companies will shape the future of egg substitutes, fueled by advances in food technology and increasing investments.