Green IT & Sustainable Computing Market Size, Share, Opportunities, and Trends Report Segmented By Component, Enterprise Size, End User, and Geography – Forecasts from 2025 to 2030

Green IT & Sustainable Computing Market Size:

The green IT & sustainable computing market is expected to show steady growth in the forecasted timeframe.

Green IT & Sustainable Computing Market Trends:

The green IT & sustainable computing market is experiencing strong growth. This is because organisations are facing pressure to align digital transformation with environmental responsibility. This market focuses on reducing the environmental impact of IT operations by adopting energy-efficient infrastructure. The market also helps in minimising e-waste and integrating new renewable energy into data centres. The increase in energy demand from data centres is a key driver for the growth of this market. This is because of an increase in the usage of AI, big data, and cloud computing, which is benefiting the market.

Green IT & Sustainable Computing Market Growth Drivers:

• Regulatory Push and Government Initiatives: One of the key drivers of the green IT & sustainable computing market is the regulatory push and government initiatives. Governments across the region are implementing strict environmental regulations and offering incentives to promote sustainable IT practices. According to the target set by the National Development and Reform Commission, the Ministry of Industry and Information Technology, and two central bureaus, the average Power Usage Effectiveness (PUE) of data centres, a key indicator of energy efficiency, is expected to drop below 1.5 by 2025.
• Rapid Growth of Cloud Computing and AI Workloads: Another key driver of the green IT & sustainable computing market is the rapid growth of cloud computing and AI workloads. The explosive rise of cloud services, big data, and AI across sectors is increasing energy demand, prompting enterprises to adopt more sustainable computing models. Nearly 90% of generative AI unicorns and over 60% of funded generative AI startups were customers of Google Cloud in 2023.

Green IT & Sustainable Computing Market Segmentation Analysis by Component:

• Software: Software holds a substantial share of the Green IT & Sustainable Computing Market, as organisations increasingly adopt energy-efficient applications, sustainability management platforms, and carbon tracking tools to reduce their environmental impact and meet regulatory requirements.
• Services: Services include consulting, implementation, and maintenance of green IT solutions, supporting organizations in achieving sustainable IT operations.

Green IT & Sustainable Computing Market Segmentation Analysis by Enterprise Size:

• Large Enterprises: Large enterprises hold a significant share of the Green IT & Sustainable Computing Market due to their greater financial capacity, regulatory obligations, and strategic focus on ESG (Environmental, Social, and Governance) goals.
• Small and Medium Enterprises (SMEs): SMEs are increasingly adopting green IT solutions, driven by cost savings and growing awareness of sustainability, though they face challenges due to limited resources.

Top Trends Shaping the Green IT & Sustainable Computing Market:

1. Rise of Renewable-Powered Data Centres:

   Companies are increasingly investing in data centres powered by solar, wind, and hydro energy to reduce carbon emissions and meet sustainability targets.

2. AI and ML for Energy Optimization:

   Artificial intelligence and machine learning are being used to monitor, analyse, and optimise energy usage across IT operations.

3. Growth of Circular IT Practices:

   Organisations are embracing circular economy principles by extending the lifecycle of IT equipment through refurbishment, reuse, and responsible e-waste management.

4. Growing Adoption of Cloud-Based Sustainability:

   One emerging trend in the Green IT & Sustainable Computing Market is the growing adoption of cloud-based sustainability solutions, enabling real-time monitoring of energy usage, emissions, and resource optimization across digital operations.

Green IT & Sustainable Computing Market Growth Drivers vs. Challenges:

Drivers:

• Regulatory Push and Government Initiatives: Governments across the region are implementing strict environmental regulations and offering incentives to promote sustainable IT practices. According to the target set by the National Development and Reform Commission, the Ministry of Industry and Information Technology, and two central bureaus, the average Power Usage Effectiveness (PUE) of data centres, a key indicator of energy efficiency, is expected to drop below 1.5 by 2025.
• Rapid Growth of Cloud Computing and AI Workloads: The explosive rise of cloud services, big data, and AI across sectors is increasing energy demand, prompting enterprises to adopt more sustainable computing models. Nearly 90% of generative AI unicorns and over 60% of funded generative AI startups were customers of Google Cloud in 2023.

Challenges:

• High Cost: One key challenge in the green IT & sustainable computing market is the high upfront cost of sustainable infrastructure and technologies. Building green data centres and energy-efficient hardware costs a lot of money. This becomes a barrier for small and mid-sized enterprises to enter the market.

Green IT & Sustainable Computing Market Regional Analysis:

• United States: The US dominates the space, as it is recognised by UNCTAD/WEF as the most prepared country to adopt frontier green technologies based on ICT, R&D, skills, finance, and industry.
• Sweden: It has a strong ecosystem in circular computing and sustainability policies, which support digital green innovation (e.g., remanufactured ICT procurement by the public sector).
• Singapore: A major hub in Asia for green data centre infrastructure, smart supply chain carbon tracking, and ESG tools.
• Netherlands: It is a key Asia-Pacific market, with growing institutional investor pressure for ESG transparency, and companies increasingly using board-level governance platforms to align with international standards.

Green IT & Sustainable Computing Market Competitive Landscape:

The market has many notable players, including IBM, Schneider Electric SE, Accenture PLC, Hewlett-Packard Enterprise (HPE), Fujitsu Limited, Microsoft Corporation, Google, Dell Technologies, Lenovo, Acer, among others.

• Edge Servers: Dell offers Edge Servers as a sustainable IT product solution. It is made to survive harsh environments. It can withstand extreme temperatures, dust, shock, and vibration. It has accelerated edge computation and scalable power and cooling. It can lower energy costs, extend hardware life, and maximise performance.

Green IT & Sustainable Computing Market Scope:

Report Metric	Details
Study Period	2020 to 2030
Historical Data	2020 to 2023
Base Year	2024
Forecast Period	2025 – 2030
Segmentation	Component Enterprise Size End User Geography
Geographical Segmentation	North America, South America, Europe, Middle East and Africa, Asia Pacific
List of Major Companies in the Green IT & Sustainable Computing Market	IBM Schneider Electric SE Accenture PLC Hewlett-Packard Enterprise (HPE) Fujitsu Limited
Customization Scope	Free report customization with purchase

 

The Green IT & Sustainable Computing Market is analyzed into the following segments:

By Component

• Services
• Software

By Enterprise Size

• Large Enterprises
• Small and Medium Enterprises (SMEs)

By End User

• IT and Telecommunication
• BFSI
• Government and Public Sector
• Healthcare
• Manufacturing
• Others

By Region

• North America
  • USA
  • Canada
  • Mexico
• South America
  • Brazil
  • Argentina
  • Others
• Europe
  • United Kingdom
  • Germany
  • France
  • Italy
  • Spain
  • Others
• Middle East and Africa
  • Saudi Arabia
  • UAE
  • Others
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Thailand
  • Others

Our Best-Performing Industry Reports:

• Sustainable Data Centre Market
• Energy-Efficient IT Solutions Market
• E-Waste Management Market

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1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

2.1. Market Overview

2.2. Market Definition

2.3. Scope of the Study

2.4. Market Segmentation

3. BUSINESS LANDSCAPE

3.1. Market Drivers

3.2. Market Restraints

3.3. Market Opportunities

3.4. Porter’s Five Forces Analysis

3.5. Industry Value Chain Analysis

3.6. Policies and Regulations

3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. GREEN IT & SUSTAINABLE COMPUTING MARKET BY COMPONENT

5.1. Introduction

5.2. Services

5.3. Software

6. GREEN IT & SUSTAINABLE COMPUTING MARKET BY ENTERPRISE SIZE

6.1. Introduction

6.2. Large Enterprises

6.3. Small and Medium Enterprises (SMEs)

7. GREEN IT & SUSTAINABLE COMPUTING MARKET BY END USER

7.1. Introduction

7.2. IT and Telecommunication

7.3. BFSI

7.4. Government and Public Sector

7.5. Healthcare

7.6. Manufacturing

7.7. Others

8. GREEN IT & SUSTAINABLE COMPUTING MARKET BY GEOGRAPHY

8.1. Introduction

8.2. North America

8.2.1. USA

8.2.2. Canada

8.2.3. Mexico

8.3. South America

8.3.1. Brazil

8.3.2. Argentina

8.3.3. Others

8.4. Europe

8.4.1. United Kingdom

8.4.2. Germany

8.4.3. France

8.4.4. Italy

8.4.5. Spain

8.4.6. Others

8.5. Middle East & Africa

8.5.1. Saudi Arabia

8.5.2. UAE

8.5.3. Others

8.6. Asia Pacific

8.6.1. China

8.6.2. India

8.6.3. Japan

8.6.4. South Korea

8.6.5. Thailand

8.6.6. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

9.1. Major Players and Strategy Analysis

9.2. Market Share Analysis

9.3. Mergers, Acquisitions, Agreements, and Collaborations

9.4. Competitive Dashboard

10. COMPANY PROFILES

10.1. IBM

10.2. Schneider Electric SE

10.3. Accenture PLC

10.4. Hewlett-Packard Enterprise (HPE)

10.5. Fujitsu Limited

10.6. Microsoft Corporation

10.7. Google

10.8. Dell Technologies

10.9. Lenovo

10.10. Acer

11. APPENDIX

11.1. Currency

11.2. Assumptions

11.3. Base and Forecast Years Timeline

11.4. Key benefits for the stakeholders

11.5. Research Methodology

11.6. Abbreviations

IBM

Schneider Electric Se

Accenture Plc

Hewlett-Packard Enterprise (HPE)

Fujitsu Limited

Microsoft Corporation

Google

Dell Technologies

Lenovo

Acer