India Shampoo Market Size, Share, Opportunities, And Trends By Product (Medicated/Special-Purpose, Non-Medicated/Regular), By Application (Household, Commercial), By Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Online Stores, Others), By Manufacturers (Private Label, Toll Manufacturing, Multinational), And By Region – Forecasts From 2025 To 2030

India Shampoo Market Size:

The Indian shampoo market is projected to grow at a CAGR of 2.63% during the projected period (2025-2030), reaching a market size of USD 1.551 billion by 2030 from USD 1.362 billion by 2025. 

The rapid growth of e-commerce platforms and shifting customer buying habits are driving a huge digital change in the Indian shampoo market.  Traditional firms have been compelled by this digital revolution to fortify their online presence while preserving their traditional retail networks.  A strong omnichannel ecosystem has been produced by the merging of online and offline channels, allowing firms to connect with customers through a variety of touchpoints. Customers are becoming more interested in spending money on premium herbal shampoo products with unique components and specialized benefits, as the market is seeing a noticeable premiumization trend.

India Shampoo Market Overview & Scope:

The India shampoo market is segmented by:

• Product: The shampoo market in India is separated into two product categories medicated/special purpose and non-medicated/regular. The market share of shampoo in India is expected to be led by the non-medicated/regular category because of its broad availability and growing global acceptability of mass-produced products. Non-medicated products are extensively utilized since they are less expensive and easier to find than their counterparts. The increasing availability of over-the-counter alternatives at pharmacies and drug stores also contributes to the non-medicated shampoo segment's revenue.
• Application: Based on application, the market is divided into two segments household and commercial. Given the variety of items offered, the household segment is expected to dominate the market. Additional factors driving the household segment's growth include the growing number of toddlers and babies utilizing baby shampoos and the significant product use for personal hygiene needs in the home. It is anticipated that the increasing number of companies advertising their hair care products on social media and through celebrity endorsements will increase demand from Indian consumers.
• Distribution Channel: The market is divided into convenience stores, online stores, hypermarkets and supermarkets, and others based on the distribution. The availability of a wide range of products on supermarket shelves allowed hypermarkets and supermarkets to dominate the market. This enables customers to know their alternatives and purchase a specific product or combination of products based on their hair care requirements. The segment's rise was aided by the new trend of buying personal care goods in bulk at department stores and supermarkets.
• Manufacturers: The market is divided into private label, toll manufacturing, and multinational segments based on manufacturers. The multinational segment's growth in the market is propelled by the consistent supply of branded goods, the distribution networks of major multinational corporations, and a strong clientele.

Top Trends Shaping the India Shampoo Market 

• Hair Issues Caused by UV Rays and Pollution

Indian consumers are worried about UV rays, pollution, and hair loss.  Brands are therefore expected to offer products with advanced benefits in addition to basic ones like nourishing and smoothing. Businesses can appeal to busy city people who want to maintain their hair with the least amount of effort by providing a range of benefits.  These concerns are driving consumer interest in pollution-proof promises in the scalp and hair care industry.  Products that contain beneficial components, such as antioxidants that protect against UV rays, heat, and pollution, will revolutionize the Indian haircare market.

• Growing Attention to Sustainability

A notable trend in the Indian hair care industry is a greater emphasis on sustainability.  Customers are looking for goods that are more environmentally conscious, with a focus on sustainable and eco-friendly production processes, packaging, and materials.  Brands are increasingly creating goods with natural, organic, and biodegradable ingredients to avoid using harsh chemicals that can damage the environment.  Growing awareness of animal welfare has also increased demand for vegan, cruelty-free hair care products. Packaging sustainability has grown in importance with more customers requesting items in recyclable, biodegradable, or refillable containers.  To lessen their environmental impact, brands are implementing creative packaging solutions like minimalistic or plastic-free packaging.

India Shampoo Market Growth Drivers vs. Challenges

Opportunities:

• Growing Awareness of Beauty and Urbanization: Urbanization and growing beauty consciousness are two major factors propelling the hair care market in India. India is becoming more urbanized as of January 2024, according to the World Bank group. 600 million people, or 40% of the total population, will live in towns and cities by 2036, up from 31% in 2011, and more than 70% of GDP will come from urban regions. Customers are paying more attention to appearance and personal care as cities grow, and lifestyles change. People in cities and towns are becoming more conscious of the importance of hair health and are more inclined to spend money on items that improve the overall look and condition of their hair.
• Numerous Individuals Affected by Hair Loss: The country is becoming concerned about hair loss because of factors like genetic predisposition, poor food, stress, pollution, and bad lifestyle choices. As more people struggle with hair loss, they are looking for solutions like anti-hair fall shampoos, serums, oils, and conditioners that are made to stop or treat the issue. Increased demand for specialty hair care products that claim to strengthen and stop hair thinning is a result of growing awareness about hair health. Major manufacturers in the market have launched treatments designed especially to treat hair loss, enhanced with natural elements like biotin, caffeine, and herbal extracts.

Challenges:

• Imitation and Counterfeit Items: The Indian hair care market faces a serious threat from counterfeit goods.  The spread of counterfeit or inferior goods, frequently offered at reduced costs, is jeopardizing customers and eroding the reputation of respectable businesses.  These fake goods might have negative side effects like allergic reactions, hair damage, and scalp irritation because they might not meet safety and quality standards.  Also, customers are more likely to buy products that offer comparable advantages to well-known brands but lack the right formulation or quality due to the rising desire for reasonably priced hair care products.  The problem is made worse by the extensive availability of fake hair care products, especially through unregulated internet marketplaces and street sellers.
• Different Hair Types and Issues: A major obstacle faced by the Indian hair care market is the variety of hair varieties. Straight, wavy, curly, and coiled hair are among the many varieties found in India; each has unique requirements and maintenance regimens. Moreover, race, geography, environment, and lifestyle can all have an impact on how hair reacts to different treatments, making it challenging for brands to provide universally applicable solutions. Diverse hair issues are reported by customers, such as dryness, hair loss, dandruff, oily scalp, and damage from styling or exposure to the environment. Owing to the intricacy of these issues, businesses must constantly develop and provide specific goods like conditioners that restore moisture, anti-hair fall shampoos, dandruff treatments, and color protection items.

India Shampoo Market Competitive Landscape:

The market is moderately fragmented, with many key players including L'Oréal SA, Unilever PLC, Dove, TRESemmé, and Himalaya.

• Sustainable product launch: In March 2025, Godrej Selfie, a shampoo-based hair color that costs ?15, was released by Godrej Consumer Products with a focus on the South Indian market. This product offers a convenient and reasonably priced hair coloring solution, to capture a ?450 crore market opportunity.
• Product Innovation: In August 2024, The Kerala Thaali Hair Care Range was introduced by the personal care brand Mamaearth. This unique variant combines the best of nature's goodness in a comprehensive hair care experience, paying homage to Kerala's rich cultural heritage and natural resources.  

India Shampoo Market Scope:

Report Metric	Details
India Shampoo Market Size in 2025	US$1.362 billion
India Shampoo Market Size in 2030	US$1.551 billion
Growth Rate	CAGR of 2.63%
Study Period	2020 to 2030
Historical Data	2020 to 2023
Base Year	2024
Forecast Period	2025 – 2030
Forecast Unit (Value)	USD Billion
Segmentation	Product Application Distribution Channel Manufacturers Region
Geographical Segmentation	Maharashtra, West Bengal, Madhya Pradesh, Tamil Nadu, Karnataka, Others
List of Major Companies in the India Shampoo Market	Dabur India Ltd Godrej Consumer Products Limited Marico Limited CavinKare Pvt. Ltd Medimix
Customization Scope	Free report customization with purchase

 

India Shampoo Market Segmentation:  

• By Product
  • Medicated/Special-Purpose
  • Non-Medicated/Regular
• By Application
  • Household
  • Commercial
• By Distribution Channel
  • Hypermarkets/Supermarkets
  • Convenience Stores
  • Online Stores
  • Others
• By Manufacturers
  • Private Label
  • Toll Manufacturing
  • Multinational
• By Region
  • Maharashtra
  • West Bengal
  • Madhya Pradesh
  • Tamil Nadu
  • Karnataka
  • Others

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

2.1. Market Overview

2.2. Market Definition

2.3. Scope of the Study

2.4. Market Segmentation

3. BUSINESS LANDSCAPE

3.1. Market Drivers

3.2. Market Restraints

3.3. Market Opportunities

3.4. Porter’s Five Forces Analysis

3.5. Industry Value Chain Analysis

3.6. Policies and Regulations

3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. India Shampoo Market BY PRODUCT

5.1. Introduction

5.2. Medicated/Special-Purpose

5.3. Non-Medicated/Regular

6. India Shampoo Market BY APPLICATION

6.1. Introduction

6.2. Household

6.3. Commercial

7. India Shampoo Market BY Distribution Channel

7.1. Introduction

7.2. Hypermarkets/Supermarkets

7.3. Convenience Stores

7.4. Online Stores

7.5. Others

8. India Shampoo Market BY Manufacturers

8.1. Introduction

8.2. Private Label

8.3. Toll Manufacturing

8.4. Multinational

9. India Shampoo Market BY Country

9.1. Introduction

9.2. Maharashtra

9.3. West Bengal

9.4. Madhya Pradesh

9.5. Tamil Nadu

9.6. Karnataka

9.7. Others

10. COMPETITIVE ENVIRONMENT AND ANALYSIS

10.1. Major Players and Strategy Analysis

10.2. Market Share Analysis

10.3. Mergers, Acquisitions, Agreements, and Collaborations

10.4. Competitive Dashboard

11. COMPANY PROFILES

11.1. Dabur India Ltd

11.2. Godrej Consumer Products Limited

11.3. Marico Limited

11.4. CavinKare Pvt. Ltd

11.5. Medimix

11.6. Mamaearth

11.7. Wow Skin Science

11.8. Biotique  

12. APPENDIX

12.1. Currency

12.2. Assumptions

12.3. Base and Forecast Years Timeline

12.4. Key benefits for the stakeholders

12.5. Research Methodology

12.6. Abbreviations

Dabur India Ltd

Godrej Consumer Products Limited

Marico Limited

CavinKare Pvt. Ltd

Medimix

Mamaearth

Wow Skin Science

Biotique