Personalized Nutrition Market - Strategic Insights and Forecasts (2026-2031)

Personalized Nutrition Market Size:

The personalized nutrition market, at a 13.27% CAGR, is projected to increase from USD 13.896 billion in 2025 to USD 29.347 billion in 2031.

The growing understanding of the connection between diet and health, advancements in technology, and the availability of genetic testing have all contributed to the significant expansion of the personalized nutrition market growth. Market leaders hold significant personalized nutrition market shares owing to the development of sophisticated platforms and tools that analyze individual data and provide personalized recommendations. However, the distribution of personalized nutrition market share may shift as new businesses enter the industry and the market evolves.

Personalized Nutrition Market Trends:

As people look for personalized diets and supplements that meet their specific needs and goals, the personalized nutrition market size has grown significantly in recent years. Personalized nutrition is the process of developing individualized food recommendations, nutritional supplementation, and meal planning based on genetic, clinical, and lifestyle data.

The expanded consciousness of the connection between nourishment and general well-being, alongside innovative upgrades and the accessibility of hereditary testing, has prodded interest in personalized nutrition arrangements. Customers are turning out to be more associated with the well-being of the executives, looking for customized methods to treat specific ailments, further develop sports execution, control weight, or accomplish general prosperity. Due to ongoing research, advancements in technology, and rising consumer awareness of personalized nutrition and wellness strategies, it is anticipated that the personalized nutrition market growth will expand significantly in the coming years.

Personalized Nutrition Market Key Players:

Personalized Nutrition Market Growth Drivers:

• Growing Awareness of the Link Between Nutrition and Health:

The expanded comprehension of the connection between sustenance and well-being is a significant driving component in the personalized nutrition market. 54% of respondents, according to the International Food Information Council, are trying to eat healthier. In addition, a study that was published in the Journal of the American Medical Association found that eating a healthy diet has the potential to reduce the risk of death from heart disease, stroke, and type 2 diabetes. As individuals become more aware of their well-being prerequisites and desires, there is a more noteworthy requirement for personalized nutrition solutions.

• Customized Approach to Dietary Planning and Nutrient Supplementation:

The personalized approach to dietary planning and nutrient supplementation is a major driver of growth in the personalized nutrition market. People might get customized dinner designs and altered dietary suggestions because of their own necessities, inclinations, and well-being targets utilizing this method. A more targeted and efficient approach to nutrition is made possible by this personalized approach to nutrition, which leads to improved health outcomes and customer satisfaction. The global personalized nutrition market is expanding due to the demand for personalized solutions.

• Rising Consumer Demand for Tailored Nutrition Solutions:

The personalized nutrition market is moving forward because consumers are increasingly looking for personalized nutrition solutions. Customers are increasingly looking for personalized diets, personalized supplements, and personalized nutrition programs that cater to their particular needs, preferences, and goals when it comes to their health. The need for personalized nutrition strategies is being driven by the growing awareness of how diet affects overall well-being and the desire for optimal health outcomes. Consequently, the market for personalized nutrition is expanding in response to rising customer demand for personalized solutions.

Personalized Nutrition Market Geographical Outlook:

• Europe is expected to hold a notable share in the personalized nutrition market.

Europe is anticipated to witness a steady CAGR in the overall personalized nutrition market, representing a significant share of the market. The region's prominence can be attributed to several factors. To begin, citizens of Europe are extremely health-conscious and place a high value on preventative healthcare. Second, the demand for personalized nutrition solutions is being fueled by widespread recognition of the connection between nutrition and health. Moreover, Europe has a laid-out regulative structure that works with the turn of events and promotes personalized nutrition solutions.

Personalized Nutrition Market Key Developments:

• In February 2023, Nestlé Health Science and EraCal Therapeutics Ltd. announced a research collaboration to investigate novel nutraceuticals that are relevant to regulating food intake.

• In February 2023, Nestlé Wellbeing Science in collaboration with the Crohn’s & Colitis Foundation launched “Gut Friendly Recipes”, which is a digital platform that provides more than 500 dietician-approved recipes and uses machine learning algorithms for creating personalized meal plans. 

Personalized Nutrition Market Scope:

Personalized Nutrition Market Segmentation

• By Type

  • Active Measurement

  • Standard Measurement

• By Application

  • Weight Management

  • Sports Nutrition

  • General Wellness

  • Immune Health

  • Digestive Health

  • Cardiovascular Health

  • Others

• By End-User

  • Weight Management

  • Sports Nutrition

  • General Wellness

  • Immune Health

  • Digestive Health

  • Cardiovascular Health

  • Others

• By Geography

  • North America

    • USA

    • Canada

    • Mexico

  • South America

    • Brazil

    • Argentina

    • Others

  • Europe

    • Germany

    • France

    • United Kingdom

    • Spain

    • Others

  • Middle East and Africa

    • Saudi Arabia

    • UAE

    • Others

  • Asia Pacific

    • China

    • India

    • Japan

    • South Korea

    • Indonesia

    • Thailand

    • Others