Vanilla Bean Market Size, Share, Opportunities, And Trends By Product Type (Raw, Processed, Spiced Vanilla Beans), By Nature (Organic, Conventional), By End-Use (Food, Beverages, Cosmetics & Personal Care, Pharmaceutical, Nutraceuticals, Household/Retail), And By Geography - Forecasts From 2023 To 2028

  • Published : Jun 2023
  • Report Code : KSI061615545
  • Pages : 144

The vanilla bean market is estimated to grow at a CAGR of 5.29% during the forecast period.

The vanilla bean market is anticipated to rise at a steady pace during the projected period. The vanilla bean is the fruit of the orchid plant, and it develops as a long, slender, dark-brown bean pod. Vanilla beans are widely employed in the food and beverage, cosmetics, and pharmaceutical sectors, due to their antioxidant and anti-carcinogenic qualities. The demand for vanilla-flavoured foods, ice creams, cosmetics, and medications has increased in North America, propelling the vanilla bean industry. Population increases and rising consumer demand for flavored foods and drinks will ultimately fuel the expansion of the vanilla bean market.

Growing preferences for organic and chemical-free food products

The tastes and mouthfeel of high-quality items are important to millennials. Pure natural vanilla extract manufacture is driving up the vanilla bean market growth. The demand for organic vanilla beans in the market has also risen as organic food items continue to gain popularity throughout the globe because organic and non-GMO food components have advantages.

The Madagascar Vanilla Company cultivates and exports ecologically approved naturally cured, and pesticide-free vanilla beans. The Madagascar area, which produces 80% of the world's supply of vanilla beans, because of government initiative does not use fertilizers or chemicals to cultivate vanilla beans.

Shifting consumer preference toward natural flavours

The way that consumers perceive natural food components may be demonstrated in their cyclically shifting purchase habits. The most important element influencing the vanilla bean market for natural flavours is the sufficiency of natural goods. Additionally, due to consumers' growing demand for food devoid of chemical and artificial components, consumer tastes have changed. Owing to this, consumer preference for natural flavours has increased, driving up the natural vanilla bean industry. To meet the demand for natural flavours, SAMBIRANO AROMATIC offers a variety of natural Madagascar vanilla beans with an extended shelf life of 12 months in powder form.

Rapid urbanization & increasing per-capita disposable income

Consumers are spending more on natural food items as their purchasing power increases in developing nations due to growing health consciousness and a taste for better lives. The vanilla bean market size is anticipated to increase as hypermarket/supermarket use rises in the Asia-Pacific region, notably in China, India, Australia, and New Zealand. These nations are forecast to see an increase in online retail services that make natural flavors accessible.

Businesses like Daintree Vanilla & Spice have started to expand their vanilla bean operations there due to the rising demand for natural vanilla beans in Australia. This demand is anticipated to fuel development in the Asia Pacific vanilla bean market over the forecast period.

Application in the food and pharmaceutical industry

The bulk of vanilla produced is traded in vanilla beans as a commodity. Home and business consumers each have their distinct buying tendencies when it comes to acquiring vanilla products. Retail purchases of finished vanilla products like beans, extracts, or pasta are popular among household consumers. Businesses, on the other hand, often purchase vanilla as an ingredient in big amounts in the form of vanilla beans. Thus, domestic consumers are more likely to buy finished items (certified or branded), but industrial clients are more likely to buy vanilla beans as a commodity propelling the vanilla bean market size.

Africa is expected to dominate the vanilla bean market

Madagascar in Africa, continues to be the world's leading vanilla bean market because of its significant advantage over the agricultural labor force. Additionally, Comoros is anticipated to be a significant producer of vanilla in Africa. In the rural parts of Comoros, vanilla cultivation is thought to employ at least 70% of the working population.

Some farmers in central and western Uganda are receiving support with their vanilla production due to the involvement of multinational companies, For greater financial gain, Tanzanian farmers prefer vanilla over coffee. Tanzania's smallholder farmers are benefiting financially from the expanding global vanilla market, which helps them make up for losses brought on by subpar yields from traditional cash crops like coffee.

Europe is expected to hold a significant market share

The vanilla bean market in the United Kingdom has seen strong growth as a result of expanded domestic use, product innovation, and growing use in the food and beverage industries. It is projected that this trend will continue during the projection period of the vanilla bean market. France is the nation that consumes the most vanilla on the international and regional markets. The personal care and cosmetics sectors, which use vanilla as a source of fragrance, are the key drivers of the nation's rising vanilla bean market size. After France, Germany is the region's second-largest consumer of vanilla.

Key manufacturers are focusing on product innovation

The vanilla bean industry and extract are anticipated to benefit from technical trends brought on by rising R&D expenditures and a growing industry focus on innovation, which will lead to ground-breaking discoveries. Significant potential throughout the projection period will spur the entry of new competitors and increase competition in the vanilla bean market. As top corporations concentrate on retaining their leadership position and new competitors attempt to establish a market presence, consumer expectations will continue to change, which will be matched by the introduction of new products with new features or lower price points.  

Vanilla Bean Products

  • Goodness Vanilla Pods, the mouthwatering flavour of Vanilla Planifolia is brought by Goodness Vanilla pods and promises to give different flavours to a range of meals by chefs and food aficionados worldwide.
  • Madagascar Vanilla Beans, Grade A vanilla beans from Madagascar are used to make premium vanilla products. Hand pollinated and given a year to develop. These beans are 5 to 7 inches (15–17 cm) long and have an average moisture content of 33%, making them supple and packed with countless tiny vanilla seeds.
  • Ugandan Vanilla Beans are a very delicious and opulent ingredient. These beans, which are sourced straight from Uganda's rich and verdant interior, have won over both professional chefs and home bakers with their distinctive and unmatched flavour profile.

Market Key Developments

  • In September 2022, an Israeli start-up firm called Vanilla Vida is revolutionizing the production of vanilla by changing the metabolism of vanilla beans using image processing technology and several non-GMO techniques. This technique raises flavour levels and guarantees the vanilla flavor's proper balance and character.
  • In June 2022, around 25,000 hectares of land in Madagascar are set aside for vanilla farming as of June 2022, employing up to 80,000 people. The northern Sava area produces most of the best beans in the world. The majority of the chocolate, pastries, and ice cream marketed to customers worldwide use Madagascar vanilla.

Vanilla Bean Market Scope:


Report Metric Details
Growth Rate CAGR of 5.29% from 2021 to 2028
Base Year 2021
Forecast Period 2023 – 2028
Forecast Unit (Value) USD Billion
Segments Covered Product Type, Nature, End-Use, and Geography
Regions Covered North America, South America, Europe, Middle East and Africa, Asia Pacific
Companies Covered Symrise AG, Eurovanille, Takasago International Corp., Synergy Flavors Inc., Archer Daniels Midland Co., Venui Vanilla, Nielsen-Massey Vanillas Inc., Tharakan and Company, Lemur International Inc., Apex Flavors Inc.
Customization Scope Free report customization with purchase



  • By Product Type
    • Raw
    • Processed
    • Spiced Vanilla Beans
  • By Nature
    • Organic
    • Conventional
  • By End-Use
    • Food
    • Beverages
    • Cosmetics & Personal Care
    • Pharmaceutical
    • Nutraceuticals
    • Household/Retail
  • By Geography
    • North America
      • United States
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • United Kingdom
      • Germany
      • France
      • Spain
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • UAE
      • Israel
      • Others
    • Asia Pacific
      • Japan
      • China
      • India
      • South Korea
      • Indonesia
      • Thailand
      • Others

Frequently Asked Questions (FAQs)

The global vanilla bean market is estimated to grow at a CAGR of 5.29% during the forecast period.
Prominent key market players in the vanilla bean market include Symrise AG, Eurovanille, Takasago International Corp., Synergy Flavors Inc., and Archer Daniels Midland Co., among others.
The vanilla bean market has been segmented by product type, nature, end-use, and geography.
Population increases and rising consumer demand for flavoured foods and drinks will ultimately fuel the vanilla bean market growth.
Europe is expected to hold a significant share of the vanilla bean market.


1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base, and Forecast Years Timeline


2.1. Research Data

2.2. Assumptions


3.1. Research Highlights


4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Force Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis


5.1. Introduction

5.2. Raw

5.3. Processed

5.4. Spiced Vanilla Beans


6.1. Introduction

6.2. Organic 

6.3. Conventional


7.1. Introduction

7.2. Food

7.3. Beverages

7.4. Cosmetics & Personal Care

7.5. Pharmaceutical

7.6. Nutraceuticals

7.7. Household/Retail


8.1. Introduction

8.2. North America

8.2.1. United States

8.2.2. Canada

8.2.3. Mexico

8.3. South America

8.3.1. Brazil

8.3.2. Argentina

8.3.3. Others

8.4. Europe

8.4.1. United Kingdom

8.4.2. Germany

8.4.3. France

8.4.4. Spain

8.4.5. Others

8.5. The Middle East and Africa

8.5.1. Saudi Arabia

8.5.2. UAE

8.5.3. Israel

8.5.4. Others

8.6. Asia Pacific

8.6.1. Japan

8.6.2. China

8.6.3. India

8.6.4. South Korea

8.6.5. Indonesia

8.6.6. Thailand

8.6.7. Others


9.1. Major Players and Strategy Analysis

9.2. Emerging Players and Market Lucrativeness

9.3. Mergers, Acquisitions, Agreements, and Collaborations

9.4. Vendor Competitiveness Matrix


10.1. Symrise AG

10.2. Eurovanille

10.3. Takasago International Corp.

10.4. Synergy Flavors Inc.

10.5. Archer Daniels Midland Co.

10.6. Venui Vanilla

10.7. Nielsen-Massey Vanillas Inc.

10.8. Tharakan and Company

10.9. Lemur International Inc.

10.10. Apex Flavors Inc.

Symrise AG


Takasago International Corp.

Synergy Flavors Inc.

Archer Daniels Midland Co.

Venui Vanilla

Nielsen-Massey Vanillas Inc.

Tharakan and Company

Lemur International Inc.

Apex Flavors Inc.