The global broadcasting equipment market was valued at US$27.525 billion in 2020. Broadcasting equipment includes an FM exciter, a studio transmitter link, a composite switcher, an FM stereo generator, an antenna array, and an FM transmitter power amplifier, among others. These wide varieties of broadcasting equipment are used in news production, sports events, concerts, and corporate conferences.
The global broadcasting equipment market has been primarily influenced by the rising audience, with a major shift to smartphones and other portable devices. The growing adoption of IoT has also boosted the adoption of smart connected devices that use ultra-high-definition screens. An increasing number of people are nowadays using their smartphones and connected devices to watch live broadcasts of sports or concerts. This, in turn, is positively impacting the global broadcasting equipment market. Additionally, the advancement in technology has further encouraged broadcasters to provide ultra-high-definition output to their upgraded users, thereby fuelling the global broadcasting equipment market growth. An increase in the number of digital channels and the growing adoption of advanced broadcasting equipment such as video recorders and broadcasting cameras with up to 8K video quality in sports coverage and about 4K in news coverage are contributing to the overall market growth of broadcasting equipment globally. High investment in digital platforms and hardware solutions across different countries has also promoted the market growth of broadcasting equipment.
Furthermore, the market players are putting in efforts in order to increase their market share through investments and the launch of new products with advanced and enhanced features. For instance, recently, Lakeshore Public Media announced the completion of the planned upgrade to its Lakeshore PBS transmission system that prepares the station for the next generation of broadcasting with backup power and multiple levels of redundancy. In November 2019, Canon U.S.A. launched its two new products, specially designed 8K broadcast zoom lenses, in order to meet the requirements of 8K broadcast cameras that are equipped with 1.25-inch image sensors. The 8K broadcasting cameras are commonly used for the broadcasting and coverage of sports events and documentary productions. The two new lenses launched are “UHD-DIGISUPER 51 (SP51x15.5B) and “7x10.7 KAS S”. The former lens is a long-zoom field lens, while the latter features a portable zoom that covers a focal range of 10.7-75mm.
The growing population base shifting from cable TV to satellite TV is also a driver of the global broadcasting equipment market. Satellite TVs provide better, customizable plans and enhanced picture quality, which a cable TV cannot provide due to the constraints of the coaxial cable they are sent over. Moreover, satellite TV providers such as DISH and DIRECTV are taking initiatives and making investments in order to provide up to 4K quality and increase the number of their subscribers. These factors are increasing the demand for better and technologically more advanced broadcasting equipment, thus positively impacting the overall market growth.
With the advent of 5G technology, different TV network providers are carrying out tests in order to see the capabilities and operating functionalities involved in the adoption of this technology. This provides a great opportunity for the market players to develop and manufacture highly advanced broadcast equipment in order to meet the standards that can support 5G capabilities, thus fuelling the global broadcasting equipment market’s growth during the next five years. In October 2019, Globo, one of the largest Brazilian and Latin American TV networks, announced that they conducted a 5G broadcast test in collaboration with one of the leading electronics manufacturers, Rohde & Schwarz, at the end of September at the Rock Festival in Rio de Janeiro. The field test was transmitted as a 4K signal by making use of the new 5G technology. Rohde & Schwarz provided Globo with its products- the R&S TMU9evo transmitter and the R&S BSCC network component. This field test was intended to see the future prospects for the development of television with the growing 5G technology.
The global broadcasting equipment market is segmented by product type, application, technology, and geography. By product type, the market is segmented into encoders, servers, cameras, amplifiers, and others. The global broadcasting equipment market is segmented by applications, such as radio and television. The market is further segmented by technology, such as analogue and digital.
APAC is one of the major regional markets for broadcasting equipment providers
Geographically, the global broadcasting equipment market is divided into five regions: North America, South America, Europe, the Middle East and Africa (MEA), and Asia-Pacific (APAC). The North American broadcasting equipment market is estimated to hold a significant share and grow at a notable pace over the forecast period.
The Asia-Pacific regional market is expected to grow at a significant CAGR over the forecast period owing to the increasing investments by market players to boost the adoption and upscale the development of enhanced broadcast equipment. For instance, Sony India announced that they have received investment in their equipment for India’s first 4K HDR multi-camera studio system in order to enhance the 4K broadcast production in India, by Real Impact, one of the leading companies dealing in the provision of broadcast equipment rental and production companies. As a part of this move, Real Impact has bought 15 sets of Son’s HDC-4300 camera system. XVS-7000 switcher, a PWS-4500 4K server, and a BVM-X300 monitor for their upcoming 4K production in India. Moreover, the government is actively involved in laying down initiatives in order to bolster the demand for broadcasting equipment. For example, the Telecom Regulatory Authority of India (TRAI) recently announced that they are urging the Government of India to lay out a detailed policy framework for digital radio broadcasting in February 2020. According to the chief of TRAI, the policy on digital radio broadcasting should also be supplemented by a suitable and widespread roadmap that would aid the roll-out of these services easily and in a timely manner. Furthermore, all the stakeholders, radio broadcasters, transmission equipment manufacturers, and digital receiver manufacturers, need to be brought together on a single platform in order to facilitate the faster development of the digital radio broadcasting ecosystem.
Key Developments
Covid-19 Pandemic
Covid-19 Pandemic has positively impacted the overall market growth owing to the industrial transition to IP and Cloud-based solutions. The industry has reached to a point where new habits and means of working have settled for most broadcast and media organizations. Cloud infrastructure will continue to support remote workers and eliminate dependency on on-premise systems which is anticipated to significantly drive the overall market growth in the coming years as well.
Competitive Insights
Prominent key market players in the global broadcasting equipment market include Eletec Radio Broadcasting Equipment & Transmitters, Rohde & Schwarz, ROS VIDEO LTD, Autoscript Limited, and Heartland Video Systems Inc. among others. These companies hold a noteworthy share of the market on account of their good brand image and product offerings. Major players in the global broadcasting equipment market have been covered along with their relative competitive positions and strategies. The report also mentions recent deals and investments by different market players over the last two years.
Market Segmentation