The global Broadcasting Equipment market as valued at US$29.273 billion in 2019. Broadcasting equipment includes FM exciter, studio transmitter link, composite switcher, FM stereo generator, antenna array, and FM transmitter power amplifier among others. These wide varieties of broadcasting equipment are used in news production, sports events, concerts, and corporate conferences.
The global broadcasting equipment market has been primarily influenced by rising in the audience with a major shift to smartphones and other portable devices. Growing adoption of IoT has also boosted the adoption of smart connected devices which use ultra-high definition screen. The increasing number of people are nowadays using their smartphones and connected devices to watch live broadcasts of sports or concert events. This, in turn, is positively impacting the global broadcasting equipment market. Additionally, the advancement in technology has further encouraged broadcasters to provide ultra-high-definition output to its upgraded users, thereby fuelling the global broadcasting equipment market growth. Increase in the number of digital channels and growing adoption of advanced broadcasting equipment such as video recorders and broadcasting cameras with up to 8K video quality in sports coverage and about 4K in news coverage is contributing to overall market growth of broadcasting equipment globally. High investment in digital platforms and hardware solutions across different countries has also promoted the market growth of broadcasting equipment.
Furthermore, the market players are putting in efforts in order to increase their market share with investments and launch of new products with advanced and enhanced features. For instance, Recently, Lakeshore Public Media has announced the completion of the planned upgrade to its Lakeshore PBS transmission system that prepares the station for the next generation of broadcasting with back-up power and multiple levels of redundancy. In November 2019, Canon U.S.A. launched its two new products, specially designed 8K broadcast zoom lenses, in order to meet the requirements of 8K broadcast cameras that are equipped with 1.25-inch image sensors. The 8K broadcasting cameras are commonly used for the broadcasting and coverage of sports events and documentary productions. The two new lenses launched are “UHD-DIGISUPER 51 (SP51x15.5B) and “7x10.7 KAS S”. The former lens is a long-zoom field lens while the latter features the portable zoom that covers a focal range of 10.7-75mm.
Growing population base shifting from cable TV to satellite TV is also a driver of the global broadcasting equipment market. Satellite TVs provide better, customizable plans and enhanced picture quality, which a cable TV cannot provide due to the constraints in the coaxial cable it is sent over. Moreover, satellite TV providers such as DISH and DIRECTV are taking initiatives and making investments in order to provide up to 4K quality and increase the number of their subscribers. These factors are increasing the demand for better and technologically advanced broadcasting equipment, thus positively impacting the overall market growth.
With the advent of 5G technology, different TV network providers are carrying out tests in order to see the capabilities and operating functionalities involved in the adoption of this technology. This provides a great opportunity to the market players to develop and manufacture highly advanced broadcast equipment in order to meet the standards that can support 5G capabilities, thus fuelling the global broadcasting equipment market growth during the next five years. In October 2019, Globo, one of the largest Brazilian and Latin American TV networks, announced that they conducted a 5G broadcast test in collaboration with one of the leading electronics manufacturers Rohde & Schwarz, at the end of September at the Rock Festival in Rio de Janeiro. The field test was transmitted as a 4K signal by making the use of the new 5G technology. Rohde & Schwarz provided Globo with its products- the R&S TMU9evo transmitter and the R&S BSCC network component. This field test was intended to see the future prospects in the development of television with the growing 5G technology.
The global broadcasting equipment market is segmented by product type, application, technology, and geography. By product type, the market is segmented as encoders, servers, cameras, amplifiers, and others. The global broadcasting equipment market is segmented by application as radio and television. The market is further segmented by technology as analog and digital.
APAC one of the major regional markets for broadcasting equipment providers
Geographically, the global broadcasting equipment is segmented as North America, South America, Europe, Middle East and Africa (MEA), and Asia Pacific (APAC). The North American broadcasting equipment market is estimated to hold a significant share and grow at a notable pace over the forecast period.
The Asia Pacific regional market is expected to grow at a significant CAGR over the forecast period owing to the increasing investments by market players to boost the adoption and upscale the development of enhanced broadcast equipment. For instance, Sony India announced that they have received investment in their equipment for India’s first 4K HDR multi-camera studio system in order to enhance the 4K broadcast production in India, by Real Impact, one of the leading companies dealing in the provision of Broadcast Equipment Rental and Production Company. As a part of this move, Real Impact has bought 15 sets of Son’s HDC-4300 camera system. XVS-7000 switcher, PWS-4500 4K server, and a BVM-X300 monitor for their upcoming 4K production in India. Moreover, the government is actively involved in laying down initiatives in order to bolster the demand for broadcasting equipment. For instance, recently in February 2020, the Telecom Regulatory Authority of India (TRAI) announced that they are urging the Government of India to lay down a detailed policy framework regarding digital radio broadcasting. According to the chief of TRAI, the policy in digital radio broadcasting should also be supplemented by a suitable and widespread roadmap that would aid the roll-out of these services easily and in a timely manner. Furthermore, all the stakeholders, radio broadcasters, and transmission equipment manufacturers, digital receiver manufactures are needed to bring together on a single platform in order to facilitate the faster development of the digital radio broadcasting ecosystem.
Competitive Insights
Prominent key market players in the global broadcasting equipment market include Eletec Radio Broadcasting Equipment & Transmitters, Rohde & Schwarz, ROSS VIDEO LTD, Autoscript Limited,and Heartland Video Systems Inc. among others. These companies hold a noteworthy share in the market on account of their good brand image and product offerings. Major players in the global broadcasting equipment market have been covered along with their relative competitive position and strategies. The report also mentions recent deals and investments of different market players over the last two years.
Segmentation
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