Reliance Consumer Products Limited (RCPL) has launched Bombay Creamery, an accessible-premium dairy ice cream brand made with real dairy cream and priced from as low as Rs 10, marking its dedicated entry into India's ice cream category. The launch, supported by the nationwide network of Reliance and a brisk marketing move, puts RCPL in the competition of some established brand names like Amul, Kwality Wall's, Mother Dairy, Vadilal and global brands like Magnum, Baskin-Robbins etc. The shift is a reflection of the premiumisation and innovation trends outlined in a new report by Knowledge Sourcing Intelligence, according to which the global ice cream market is worth USD 74.9 billion by 2026, and USD 98.3 billion by 2031.
How Reliance's Bombay Creamery Launch Could Impact the Global Ice Cream Market
On 1st September 2026, FMCG business of Reliance Industries Limited (RIL) named Reliance Consumer Products Limited (RCPL) announced the launching of a new brand named Bombay Creamery, which will be a proud entry for the company in the ice cream category in India. As the first accessible-premium dairy brand in India, Bombay Creamery is based on the genuine dairy cream, where taste is never compromised and priced from Rs 10. RCPL is using the same hard selling strategy for its Campa soft drink re-entry which drove success for its other product, La Capa, and is utilizing a national distribution system that places a product in about three million retail outlets.
The launch will make Reliance compete against other domestic players like Amul, Kwality Wall's, Mother Dairy, Vadilal and Arun.
New Product Strategy Behind Bombay Creamery
Accessible-premium positioning: Bombay Creamery is marketed as India's first accessible-premium dairy ice cream brand, combining real dairy cream with entry pricing starting at Rs 10.
Multi-format product range: The brand spans popular formats including cones, cups, tubs, bars, and sticks, designed to compete across everyday impulse and take-home occasions.
Reliance's proven playbook: RCPL has been using the aggressive pricing and distribution strategy that was able to start a price war among the colas.
Phased national rollout: Bombay Creamery has been introduced nationally in a phased manner and aimed to expand gradually, using RCPL's distribution network of about three million outlets.
Recent Developments in the Ice Cream Market
September 2026: Reliance Consumer Products launched Bombay Creamery, entering India's ice cream market with an accessible-premium dairy brand priced from Rs 10.
September 2026: The Magnum Ice Cream Company, the world’s leading ice cream business, has commissioned a new production line at its Heppenheim factory in Germany as part of the site's ongoing €30 million expansion programme.
How This Reshapes Ice Cream Market Competition
Reliance's entry highlights how India's ice cream category is being reshaped by the same aggressive pricing and distribution-led strategy that disrupted the country's telecom and cola markets. By combining a low entry price point with authentic dairy positioning and a vast retail footprint, RCPL is pressuring both organized dairy incumbents like Amul and Mother Dairy and global brands like Magnum and Baskin-Robbins to defend share on price as much as on premiumization. The move also signals growing competitive intensity in India's broader packaged food sector, as large conglomerates increasingly treat category-by-category retail disruption as a repeatable playbook rather than a one-off strategy.
How Knowledge Sourcing Intelligence's (KSI) Global Ice Cream Market Report Can Help
Knowledge Sourcing Intelligence's Global Ice Cream Market report provides a structured perspective of the market, where companies can see how their launches, such as Bombay Creamery, fit into the category level demand, segmented By Type, Product Type, Flavour, Distribution Channel, and Geography. The By Type segmentation breaks down the categories into Impulse Ice Cream, Take-Home Ice Cream and Artisanal Ice Cream, reflecting the positioning between the day-to-day, multi-format brand and artisanal.
Request a free sample copy or view the report summary: Ice Cream Market Report
Ice Cream Market Report Highlights
The concept of premiumization is the driver of market growth as a consumer appetite for indulgent and high-quality artisanal products, delicious ingredients, and refined textures is rising.
Flavor innovation continues to play a key role, with manufacturers experimenting with bold, exotic, nostalgic and fusion flavours to cater to the diversified taste of consumers, while some companies are also evolving into multiple formats, such as Bombay Creamery.
Plant-based options, dairy-free options, low-sugar options, and functional options that offer a balance of indulgence and nutrition and dietary needs are all becoming more popular.
Sustainability focus is growing, with the use of eco-friendly packaging, ethical sourcing and clean label resonating with environmentally conscious consumers.
Ice Cream Market Growth Drivers and Restraints
Growth Drivers:
Rising Incomes and Discretionary Spending: Growing national income and purchasing power, particularly in emerging markets like India, is enabling more consumers to afford discretionary and premium frozen dessert products.
Premiumization and Product Innovation: Manufacturers are enhancing portfolios through premium and artisanal offerings distinguished by unique flavors, natural ingredients, and sophisticated textures.
Restraints:
Cold-Chain and Distribution Infrastructure Costs: Ice cream is subject to continuous frozen storage and distribution, whereas other packaged goods do not need such facilities, necessitating thousands of dollars per freezer cabinet for distribution facilities, which limits the entry of new products.
Health and Dietary Concerns: As sugar is a concern, people are wary of using the high-sugar, dairy-based formulation, with a rise in demand for low-sugar, dairy-free and lactose-free options.
Market Segmentation
Segment | Sub-segments |
|---|---|
Type | Impulse Ice Cream, Take-Home Ice Cream, Artisanal Ice Cream |
Product Type | Dairy-Based Ice Cream, Non-Dairy Ice Cream |
Flavour | Chocolate, Vanilla, Fruit, Nuts & Caramel, Others |
Distribution Channel | Online, Offline |
Geography | North America, South America, Europe, Middle East and Africa, Asia Pacific |
Ice Cream Market Key Players
Froneri International Limited
Nestlé S.A.
General Mills, Inc.
Mars, Incorporated
The Magnum Ice Cream Company N.V.
Baskin-Robbins Franchising LLC
Blue Bell Creameries
Amul (GCMMF)
Inner Mongolia Yili Industrial Group Co., Ltd.
China Mengniu Dairy Company Limited
Ferrero International S.A.
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